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Profile: Sally Falkow
Articles by Sally Falkow
Paid, Owned and Earned Media in Digital PR
Traditionally PR has concentrated more on earned media than paid media. We’ve used paid media for branding and positioning with advertorials or sponsored content. We placed ads to tell the... read more
The PR Approach to Link Building and SEO
1Way back when Google first started they created an algorithm to rank web content based on relevance and citations. ‘Citation’ as in those footnotes you see on a research paper... read more
Twitter is Getting Ready to Woo Journalists
Twitter is already playing a large part in the news industry: it’s where many people find breaking news and it’s where journalists go to locate sources close to a breaking... read more
The Value of Your Facebook Fans
Syncapse and Hotspex have updated the data from 2010 about Facebook Fan value as a driver of shareholder value for the top 20 global brands. Their 2013 study shows that... read more
State of the News Media 2013
The 2013 State of the News Media report has good news and bad. The bad news is that the media is still hurting. Newsroom staff is down 30% from... read more
What is Digital PR?
Digital PR and Social Media are often thought of as the same thing. Just as media relations is a big part of PR, it is not the entirety of the... read more
New Facebook Cover Rules
It’s not very often Facebook changes it’s rules to our advantage, but that just happened this week. The rule that there can be no commercial information or calls-to-action on your... read more
How Consumers use Social Media During Purchase
Are you still wondering just how to integrate social media into your marketing mix? “While marketers understand the importance of managing their brands online, there’s still uncertainty as to the... read more
Create and Optinimize Visual Content: A New PR Skill
Forbes called the rise of visual content the breakout trend of 2012. As early as 2007 Jakob Nielsen’s eye tracking studies showed that images attract attention. And attracting the attention... read more
Social Media Training Gap: 50% of Companies are Ill-Equipped
1According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. While the... read more
Digital and Social Reputation Ignored by Many Executives
According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions. In fact, more than one-third of the 300 US executives (36... read more
Facebook’s New Graph Search – What Does it Mean for Brands?
Facebook recently announced that it is launching a search engine for the social network called “graph search.” Mark Zuckerberg described graph search as the third pillar of the Facebook experience,... read more
PR’s 4 Biggest Challenges
2It’s very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post. The Cross Cultural... read more
5 Media Relations Strategies that Help Get Your Brand Story Published
Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news... read more
Meaurement and ROI Top Social Media Concerns
1A new survey of 44 global PR firms revealed that 82% want a standard measurement tool and that measuring ROI is the number of barrier to using social media.... read more
