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Profile: Larry Kim

Larry is into AdWords and PPC marketing.

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Articles by Larry Kim
Stop Wasting Time With Low CTR Strategies

Stop Wasting Time With Low CTR Strategies

Online Marketing

Paid search is one of the most effective means for businesses to gain new customers. However, the PPC playing field has changed dramatically in recent years, and strategies that might... read more

RIP Exact Match and Phrase Match in AdWords!

RIP Exact Match and Phrase Match in AdWords!

Online Marketing

1

Holy smokes! Google has today effectively killed off both the Exact and Phrase keyword match types in AdWords! While the keyword match types will still exist, starting in September, AdWords... read more

New Dynamic Sitelinks: Google Gives Advertisers Free Sitelink Clicks

New Dynamic Sitelinks: Google Gives Advertisers Free Sitelink Clicks

Online Marketing

Google has given AdWords advertisers a pretty awesome gift: new dynamic sitelinks, free of charge, for the top three ad positions. That means Google will automatically generate sitelinks for certain... read more

Google Q2 Earnings Show CPC Down 6% Year over Year: Where's the Growth Coming From?

Google Q2 Earnings Show CPC Down 6% Year over Year: Where’s the Growth Coming From?

Online Marketing

Google’s latest earnings call was a bit of a bust – while Google saw a 22% increase in revenue over last year, bringing earnings to $15.96 billion in the second... read more

The Smoking Gun: Deleted Google Author Photos Boost Ad CTR

The Smoking Gun: Deleted Google Author Photos Boost Ad CTR

Online Marketing

If you’ve been following developments in the search industry lately, you’ll have undoubtedly have come across discussions about Google’s recent decision to remove authorship photos from search results. We reported... read more

The Real Reason Google+ Authorship Photos Are Gone

The Real Reason Google+ Authorship Photos Are Gone

Googler John Mueller shocked the SEO industry last week with his announcement that Google is removing authorship photos and circle counts from the SERPs. The big question is: WHY? Why... read more

Google Releases New Quality Score Info: What's Really New Here?

Google Releases New Quality Score Info: What’s Really New Here?

Online Marketing

Google this week has published a new white paper on Quality Score and finally updated their 5-year-old video on how Quality Score works. I asked them “why now” and they... read more

Has Google Gone Too Far? Parental Status Demographic Added to AdWords

Has Google Gone Too Far? Parental Status Demographic Added to AdWords

If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google... read more

Do Paid Search Ads Drive Brand Awareness?

Do Paid Search Ads Drive Brand Awareness?

Branding

What if search advertising were able to impact not just clicks and conversions, but top-of-mind brand awareness? This was the question Google set out to answer in a just-released study... read more

4 Things You Need To Know About Google's New AdWords Policies

4 Things You Need To Know About Google’s New AdWords Policies

Online Marketing

Google is launching a “new and improved” AdWords Policy Center aimed at making policies more user-friendly and accessible to advertisers, according to an announcement buried in their AdWords Policy Help... read more

3 Steps To Blow Your Visitor’s Mind With Content Marketing

3 Steps To Blow Your Visitor’s Mind With Content Marketing

Content Marketing

In every marketing channel – whether it’s paid search, content marketing, email, or any other channel you’re using to drive leads and sales – the key to success is standing... read more

No SEO, No Paid Search – So What the Heck Is eBay’s Search Strategy?

No SEO, No Paid Search – So What the Heck Is eBay’s Search Strategy?

Online Marketing

eBay has just released the final version of a study claiming that paid search ads have “no measurable benefit.” This is not really new news; we heard about the preliminary... read more

Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings

Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings

Poor eBay – they’re having a pretty bad day. Thanks to Google’s roll-out of Panda 4.0 and the Payday Loan 2.0 update, eBay is suffering a massive loss in organic... read more

Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%

Gender Bias in Online Marketing: Data Shows Women Are Undervalued by 21%

Online Marketing

Does the internet marketing industry have a gender bias problem? It’s something that’s been talked about before, but too often, those discussions are based almost entirely on speculation, a general... read more

New Enterprise Google AdWords Features Boost Efficiency & Scale for Big Spenders

New Enterprise Google AdWords Features Boost Efficiency & Scale for Big Spenders

Online Marketing

A few weeks ago, Google announced major changes and updates to the AdWords platform, several of them designed to improve efficiency and scale for enterprise-class search marketers. Google wants to... read more