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Profile: Larry Kim

Larry is into AdWords and PPC marketing.

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Articles by Larry Kim
Today’s Big Google AdWords Announcement: What It Means for You

Today’s Big Google AdWords Announcement: What It Means for You

Online Marketing

Today’s the day: Google finally spilled the beans about the new features that are coming to AdWords. (Protip: sign up for our webinar tomorrow for an in-depth look at the... read more

Big Changes Coming To AdWords: What You Need To Know

Big Changes Coming To AdWords: What You Need To Know

Online Marketing

Google is making a big announcement on Tuesday, April 22 (yep, that’s TOMORROW). They will announce 10+ new AdWords products, features, and research studies that they have been working on... read more

Google Goes After Facebook, Expands Post Ads To All Advertisers

Google Goes After Facebook, Expands Post Ads To All Advertisers

It’s no secret that there’s little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access... read more

Rumors of 'Not Provided' In AdWords Unfounded: Paid Search Query Data Is Not Dead

Rumors of ‘Not Provided’ In AdWords Unfounded: Paid Search Query Data Is Not Dead

Online Marketing

Google has just announced a secure search update that will see the query removed from the referrer on ad clicks originating from signed-in search on Google. What does this mean?... read more

Goodbye Google AdWords Regular Campaign Type, Hello Shopping Campaigns

Goodbye Google AdWords Regular Campaign Type, Hello Shopping Campaigns

Online Marketing

By late August, Google will retire their regular PLA campaign type and switch all product listing ads users to Shopping campaigns. Beta launched in October 2013 and fully rolled out... read more


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Content Promotion: The Difference Between Brands with Fans & Anonymous Content

Content Promotion: The Difference Between Brands with Fans & Anonymous Content

Content Marketing

Google has been using some pretty effective scare tactics to warn marketers off link building lately. Scalable link building – even tactics that used to be seen as white-hat, like... read more

Everything You Know About Conversion Rate Optimization Is Wrong

Everything You Know About Conversion Rate Optimization Is Wrong

Online Marketing

Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion... read more

Google Promises Solution To Keyword Not Provided, But How Useful Will It Be?

Google Promises Solution To Keyword Not Provided, But How Useful Will It Be?

Online Marketing

It’s fair to say Google’s Amit Singhal shocked the audience at SMX West last week when he told Danny Sullivan a solution to the not-provided keywords issue will be announced... read more

Want to Increase Your Conversion Rates? Here's How to Triple Them

Want to Increase Your Conversion Rates? Here’s How to Triple Them

Online Marketing

We recently held a massively popular webinar packed with techniques guaranteed to triple your AdWords click-through rates, and we got a lot of people asking for help with the next... read more

When Good Tweets Go Bad: Matt Cutts Burned on Twitter, Hilarity Ensues

When Good Tweets Go Bad: Matt Cutts Burned on Twitter, Hilarity Ensues

When Matt Cutts speaks, people listen. As one of Google’s most influential figures, Cutts has a loyal following that hangs on his every word. Unfortunately for him, this doesn’t always... read more

Going Unicorn Hunting: The Secrets Behind Ads with 3x the Average CTR

Going Unicorn Hunting: The Secrets Behind Ads with 3x the Average CTR

Marketing

What’s the average click-through rate for a Google AdWords ad? When people ask this question, it’s often because they want to benchmark their own ad CTR’s. Unfortunately, way too many... read more

Pubcon Founder Brett Tabke on the Future of Google Search & the Decline of the Web

Pubcon Founder Brett Tabke on the Future of Google Search & the Decline of the Web

Expert Interviews

Internet marketing legend and conference organizer extraordinaire Brett Tabke took time from his busy schedule recently to discuss a number of issues with me, from the impact of Google search... read more

Hacking AdWords: Winning at AdWords the Weird Way

Hacking AdWords: Winning at AdWords the Weird Way

Online Marketing

As search marketers, we spend a lot of time analyzing crazy SEO algorithms (hello, Panda and Penguin) and constantly trying to reverse-engineer ranking factors in an attempt to increase our... read more

Twitter Announces New Ad Retargeting Options, AKA Tailored Audiences

Twitter Announces New Ad Retargeting Options, AKA Tailored Audiences

1

Twitter just made a big announcement confirming the expansion of the ad retargeting program they began testing this summer. The new offering, dubbed Tailored Audiences, is a logical next step... read more

RIP Google AdWords Editor

RIP Google AdWords Editor

Online Marketing

1

A new feature that allows marketers to undo changes in Google AdWords is welcome and probably long overdue, though it begs the question: is the AdWords Editor dead? Right now,... read more