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Profile: Larry Kim

Larry is into AdWords and PPC marketing.

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Articles by Larry Kim
6 Lead Generation Strategies From Fast-Growing Startups

6 Lead Generation Strategies From Fast-Growing Startups

Startups

I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered... read more

The Top 10 Best PPC Hacks ... Ever!

The Top 10 Best PPC Hacks … Ever!

Online Marketing

AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year. What if you... read more

Facebook Makes Bold Power Play Against Google With Atlas

Facebook Makes Bold Power Play Against Google With Atlas

Online Marketing

Industry thought leaders in the search marketing space have long speculated about how Facebook can compete with Google in terms of its lucrative advertising business. Well, according to recent reports,... read more

Mandatory Google+ Gmail Integration Quietly Shelved

Mandatory Google+ Gmail Integration Quietly Shelved

Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their... read more

9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics

9 Reasons Why LinkedIn Friendship Is the Mightiest of Magics

Take it from My Little Pony – friendship is magic! And guess what? You can harness that magic and wield the mighty power of friendship on LinkedIn to become a... read more

Comedy In Content Marketing: To Be Memorable, Make ‘Em Laugh

Comedy In Content Marketing: To Be Memorable, Make ‘Em Laugh

Content Marketing

Do you want your content to be unforgettable? Do you want parents to pass on your blog posts to their children, and your white papers to their grandchildren? Of course... read more

13 Ways to Beat the Facebook Algorithm

13 Ways to Beat the Facebook Algorithm

1

Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach... read more

Stop Wasting Time With Low CTR Strategies

Stop Wasting Time With Low CTR Strategies

Online Marketing

Paid search is one of the most effective means for businesses to gain new customers. However, the PPC playing field has changed dramatically in recent years, and strategies that might... read more

RIP Exact Match and Phrase Match in AdWords!

RIP Exact Match and Phrase Match in AdWords!

Online Marketing

1

Holy smokes! Google has today effectively killed off both the Exact and Phrase keyword match types in AdWords! While the keyword match types will still exist, starting in September, AdWords... read more

New Dynamic Sitelinks: Google Gives Advertisers Free Sitelink Clicks

New Dynamic Sitelinks: Google Gives Advertisers Free Sitelink Clicks

Online Marketing

Google has given AdWords advertisers a pretty awesome gift: new dynamic sitelinks, free of charge, for the top three ad positions. That means Google will automatically generate sitelinks for certain... read more

Google Q2 Earnings Show CPC Down 6% Year over Year: Where's the Growth Coming From?

Google Q2 Earnings Show CPC Down 6% Year over Year: Where’s the Growth Coming From?

Online Marketing

Google’s latest earnings call was a bit of a bust – while Google saw a 22% increase in revenue over last year, bringing earnings to $15.96 billion in the second... read more

The Smoking Gun: Deleted Google Author Photos Boost Ad CTR

The Smoking Gun: Deleted Google Author Photos Boost Ad CTR

Online Marketing

If you’ve been following developments in the search industry lately, you’ll have undoubtedly have come across discussions about Google’s recent decision to remove authorship photos from search results. We reported... read more

The Real Reason Google+ Authorship Photos Are Gone

The Real Reason Google+ Authorship Photos Are Gone

Googler John Mueller shocked the SEO industry last week with his announcement that Google is removing authorship photos and circle counts from the SERPs. The big question is: WHY? Why... read more

Google Releases New Quality Score Info: What's Really New Here?

Google Releases New Quality Score Info: What’s Really New Here?

Online Marketing

Google this week has published a new white paper on Quality Score and finally updated their 5-year-old video on how Quality Score works. I asked them “why now” and they... read more

Has Google Gone Too Far? Parental Status Demographic Added to AdWords

Has Google Gone Too Far? Parental Status Demographic Added to AdWords

If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google... read more