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Profile: Larry Kim
Articles by Larry Kim
News Flash: PPC Is Inbound Marketing
1The industry is all a-buzz today with Rand Fishkin’s announcement that SEOmoz is relaunching and rebranding as simply Moz. They are distancing themselves from their history as an SEO company... read more
How Product Listing Ads Are Stealing Your Conversions
If you’ve ever done a Google search, you know already that Google ads are occupying more and more space on the SERP. What you might not know is that the... read more
Reporting is the #2 Biggest Time Sink for PPC Managers – Is There a Better Way?
Over the past six months or so, I’ve been conducting an informal survey before all of my PPC webinars. I ask attendees to tell me how much time they spend... read more
Why Tumblr Will Make Yahoo Billions: The Chronic Undervaluation of Display and Mobile
There’s been a lot of negative stuff in the press so far about how Yahoo is making a big blunder with its recent acquisition of Tumblr. In this article, I’ll... read more
Meet AdWords Keyword Planner – The New Google Keyword Tool and AdWords Traffic Estimator Mash-up!
AdWords has just rolled out AdWords Keyword Planner, a new tool that combines two of the most popular existing AdWords tools, the Google Keyword Tool and the AdWords Traffic Estimator,... read more
Google Caves on Ad Group–Level Mobile Bids
Earlier this week Google announced some upcoming changes to Enhanced Campaigns. Soon, advertisers will be able to set mobile bid adjustments at the ad group level: To provide more control... read more
What PPC Account Managers Say They Do vs. What They Really Do
Over 10 years ago I fell in love with PPC because it was the most measurable and optimizable marketing channel. If a keyword wasn’t working out, no problem! I could... read more
Bing Says AdWords Enhanced Campaigns Not in Customers Best Interest
In a bid to capitalize on widespread discontent and outrage in the SEM community over Google AdWords enhanced campaigns, Bing today re-iterated their view that EC’s are essentially a dumb... read more
Revisiting the Economics of Quality Score: Why QS Is Up to 200% More Valuable in 2013
Just over 4 years ago, Craig Danuloff at Click Equations wrote an article called “The Economics of Quality Score” that provided a simple model to determine the value of Google... read more
Content Marketing vs. PR: What’s the Difference?
I recently spoke with an analyst who had asked me how content marketing is different from traditional PR (public relations). I think this is a question that all marketers and... read more
Dear eBay, Your Ads Don’t Work Because They Suck
2There’s a story making the news this week about how eBay supposedly wasn’t able to make paid search work for them so they stopped using Google AdWords. Ray Fisman, who... read more
Google for Mobile: How Google Makes Money from Mobile
The mobile search market is experiencing out-of-control growth. Mobile searches have increased 200% year over year in 2012, and it’s predicted that within the next year, mobile will become the... read more
AdWords Targets Mobile App Market with New Mobile App Download Ad Format
1Google has rolled out a new “click-to-download” ad template that makes it easier for people to find and install mobile apps, directly from a Google search listing page on your... read more
How to Use the New Google Offer Extensions in AdWords
Google Offer Extensions, AdWords’ latest new advertising extensions, is now being rolled out to all AdWords advertisers and can be found under the “extensions” tab. The new feature merges discount... read more
Google’s Mobile Ad Strategy: An Interview with Surojit Chatterjee, Head of Global Mobile Search Ads
1The announcement of Google’s new Enhanced Campaigns – coming to an AdWords account near you very soon – made a pretty big splash in the PPC community last week. We... read more
