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The Latest Changes Impacting Your Facebook Page

The Latest Changes Impacting Your Facebook Page

In the latest Facebook update, the social network is taking a shot at cleaning up spam in the News Feed by targeting pages using dodgy marketing tactics. In Facebook’s recent... read more

Marketing Madness: Creating Fanatical Customers

Marketing Madness: Creating Fanatical Customers

Customer Experience

There are customers and then there are fanatical customers. The fanatical customers are those who will ultimately determine how successful your business is. Those are the customers who define, talk... read more

What The New Twitter Profile Means For Your Business

What The New Twitter Profile Means For Your Business

Ready or not, a new Twitter profile design is coming your way in the near future and it gives businesses some handy new features! You can get a visual of... read more

How to Create the Perfect Contact Page (Infographic)

How to Create the Perfect Contact Page (Infographic)

The difference between a website that converts and one that doesn’t could be nothing more than how well your contact page is designed. Nick Reese recently conducted a survey of... read more

You Can’t Pay the Bank With…

You Can’t Pay the Bank With…

Strategy

Time and again marketers are asked what the end goal of social media is. And time and again, marketers reply with: “Engagement! You need to get people interacting with your... read more


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Capturing Customers With Your Facebook Cover Image

Capturing Customers With Your Facebook Cover Image

When people land on your Facebook page, what’s the first thing they see? Your cover image! Your Facebook cover image is one of the most important determining factors of what... read more

5 Tips for Getting Meaningful Customer Testimonials

5 Tips for Getting Meaningful Customer Testimonials

Customer Experience

Ninety-two percent of consumers say they trust word-of-mouth recommendations above all other forms of advertising, according to Nielsen. Needless to say, customer testimonials are among the most effective marketing tools... read more

A Simple Way To Find New Customers On Twitter

A Simple Way To Find New Customers On Twitter

One of the most common questions I hear from business owners is: “How do I find new customers on social media?” That’s a sensible question, of course, especially if you’re... read more

Facebook Image Sizes: Everything You Need to Know (Infographic)

Facebook Image Sizes: Everything You Need to Know (Infographic)

A graphic designer’s dream: the sizes of every Facebook image in one, easy-to-find location! What’s the size of a Facebook cover image? What size should I make my ad images?... read more

The Key Steps to Writing a Marketing Plan

The Key Steps to Writing a Marketing Plan

Marketing

With a new year comes new opportunities to take action. As Warren Buffet put it: “Someone’s sitting in the shade today because someone planted a tree a long time ago.”... read more

4 Key Facebook Marketing Trends You Need To Know For 2014

4 Key Facebook Marketing Trends You Need To Know For 2014

The numbers are in: Facebook has built the largest and most engaged audience on the planet, according to recent research from Marin Software. With over 1.19 billion monthly active users,... read more

Social Media 101: How To Structure Updates for Facebook, Google Plus, and Twitter

Social Media 101: How To Structure Updates for Facebook, Google Plus, and Twitter

Does the way you structure a social media update have a significant impact on clickthroughs, shares, and overall engagement? Data shared by digital marketers Jon Loomer and Dan Zarrella appears... read more

Why Connecting With Influencers in Your Niche is Imperative

Why Connecting With Influencers in Your Niche is Imperative

Marketing

As of 2006, Nike was spending $475 million annually on endorsement deals with athletes. LeBron James made $33 million in 2013 from endorsement deals for companies like Samsung, Nike, and... read more

The Drawbacks of Getting Email Subscribers With Opt-In Bait [Video]

The Drawbacks of Getting Email Subscribers With Opt-In Bait [Video]

Email Marketing

1

If you go on just about any blog, you’re immediately slammed in the face with email opt-in offers similar to the following. Subscribe with your name and email address and... read more

What Metallica Can Teach Marketers About Product Changes

What Metallica Can Teach Marketers About Product Changes

Marketing

“Why would they do that? Seriously, how in the world did they ever decide this would be a good idea?” Consumers often aren’t the biggest fans of major unexpected changes.... read more