Popular Today on Business 2 Community: All Popular Articles
Profile: Jonathan Payne
Articles by Jonathan Payne
Official Twitter Analytics Rolling Out To Users
Official analytics have been a long-awaited feature among Twitter users. For years, unofficial Twitter analytics tools, such as TweetStats, have been popping up. While it was possible to piece together... read more
Oh, No Big Deal, Let’s Just Steal Some Content!
1The world works in strange ways, huh? As some of you may know, I recently started working as an Interactive Marketing Specialist at Strategexe Consulting Group, a digital marketing agency... read more
Why You Shouldn’t Automate A Link Between Facebook And Twitter
Automation is all the buzz when you talk to social media managers, for good reason. I’ve always been a big proponent of scheduling social media updates, automation using RSS feeds,... read more
How To Optimize Your Pinterest Profile, Boards, and Pins
There’s no secret that Pinterest is a force to be reckoned with in the social media world. According to a study conducted by Bizrate Insights, over 1 in 4 respondents... read more
7 Marketing Tactics from Zynga That Really Work
After only four years in existence, Zynga is already earning over a billion dollars a year in revenue. No gaming company has grown so big in so little time before.... read more
A Quick Summary of Releases from the Google I/O Conference 2013
1Google’s developers have been busy it seems! For the past two days, the sixth annual Google I/O Conference 2013 has been pushing forward with full force. This conference is one... read more
15 Compelling and Tweetable Social Media Statistics
It’s no secret that social media, when used strategically, is a marketing force to be reckoned with. The ways social media has dominated our culture the past few years is... read more
What Is The Significant Impact Of Social Media On Businesses?
The million dollar questions every business owner has about social media is, “What is the impact of social media on my business? What will I gain from having a social... read more
The Warp and Woof of Marketing
“Warp and Woof? What’s this guy talking about?” In weaving, warp is the term for the thread that runs vertical, while the woof refers to the thread that runs horizontal.... read more
Google Penguin Update: A Link Is A Link…Not
3It’s long been the case that not all links are created equal in the eyes of Google. That principle is only going to be emphasized more assuming reports of the... read more
The Huge Misconception Plaguing Google+
1Any time I’m asked where businesses should focus their social media marketing efforts, my default answer is, “Go where your target market or audience gathers, first and foremost. Everything beyond... read more
SMPro Social Media Spotlight: Interview with Will Russell
As part of the #SMPro Social Media Spotlight Blog Series, this interview highlights Will Russell: San Francisco resident, soccer fanatic, and founder of online marketing consultancy Will Russell Marketing. Founded... read more
How To Automate Twitter Using Google Reader, Buffer, and IFTTT [Guide]
Before we dive in, let’s dispel the myth that automating social media management is a mortal sin. Every industry seeks to automate time-consuming tasks to some extent, so there’s no... read more
Social Media Is Ubiquitous, But Still Special [Rebuttal]
It’s a common human story. Something new enters the public consciousness and there are years of debate concerning whether it’s only a fad or has the staying power to become... read more
Applebee’s Taking Heat on Social Media for Firing Waitress
5Yet another company that believes they’re operating in 1974. You can read the full back story here, but briefly: A couple days ago, an Applebee’s waitress posted an image of... read more
