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Profile: Jennifer Hanford
Articles by Jennifer Hanford
Hashtags: The Value Beyond the Symbol
Hashtags. You know – these things: # # #. A few years ago, no one really put much thought into them, but now they are everywhere and becoming more mainstream... read more
Positive Impacts of Google+ on B2B Marketing
3Sam Fiorella, a Partner at Sensei Marketing, recently wrote an article for The Huffington Post which made me smile. Really smile. Sam writes content about social media and related topics within the... read more
Inbound Lead Generation 101 for B2B
Inbound lead generation is a marketing term that has been tossed back and forth for a while. But outside the B2B marketing world, do we really know what it means?... read more
The Best Type of Business for Inbound Marketing
I don’t know about you, but I am personally having a very hard time believing that we’re already well into 2013. In reality, I am simply more aware that this... read more
B2B Lead Generation: The Power of Content Marketing
11B2B Lead Generation: Content is King! Without a doubt, social media participation has taken off in the B2B world in 2012. We have seen a surge in business blogging, infographics,... read more
Including Online Marketing in Your B2B Marketing Spend for 2013
It is almost that time of year already…the end of the calendar year, that is. Even though it seems summer has just ended, many businesses have already been planning for... read more
LinkedIn Endorsements May Be Okay After All
3LinkedIn debuted a new feature known as LinkedIn Endorsements on September 24, 2012. My first reaction was an eye-roll and a head-shake. ”Here we go again,” I thought. I am... read more
10 B2B Blogging Ideas For When You Need a Boost
5Come on, be honest. You can agree that the following scenario happens to all of us at one time or another – or probably more than one time – as... read more
Social Media At C-Level and Does Your Business Sink or Swim?
Here it is, the last week of Summer. Summer makes me think of swimming in the ocean, walking on the beach and being at sea-level. This post, however, is about... read more
Too Much Content? Tools To Help Prevent Content Overload
When I first sat down to write this post I seriously considered the term “overdose” in regards to content, rather than “overload.” After more serious consideration I decided that it... read more
Positive Impacts of Content Curation on B2B Social Media Marketing
At the beginning of 2012 I began to notice the phrase, “content curation.” I liked the phrase and incorporated it into my vocabulary, even though I had pretty much written... read more
Achieving Social Media Lead Generation By Increasing Your Reach
1One of the most important – and basic – steps for social media lead generation is to increase your company’s reach. You may have the best content ever, but what... read more
Does Pinterest Have a Place in B2B Online Marketing?
5People who know me – both online and off – know that I have become seriously addicted to a fairly new social media platform known as Pinterest. In case you... read more
Social Listening and B2B Companies
In some ways the phrase “social listening” sounds chic and intimidating at the same time. To me, social listening sounds a little something like what James Bond would be doing... read more
3 Tips For B2B Branding Through Social Media
We’re all familiar with the term “branding,” or at least with the nearly infinite number of brands we come across in our daily lives. For example, take a quick look around... read more
