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Profile: Jennifer Hanford

Jennifer G. Hanford is owner and managing director of j+ Media Solutions. j+ offers social and content solutions for businesses of all sizes. Jenn primarily writes about B2B marketing, social media and inbound marketing. Follow Jenn on Twitter via @jennghanford and @jplussocial.

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Articles by Jennifer Hanford
Shiny Object Syndrome: SOS! Saving Your Marketing

Shiny Object Syndrome: SOS! Saving Your Marketing

Marketing

Being creative in marketing isn’t easy. Not only does it require, um, creativity, but it also requires focus. Just ask anyone who works in marketing what his or her biggest... read more

Lead Nurturing for Small Business: Why It Works

Lead Nurturing for Small Business: Why It Works

Small Business

Fact: everyone wants to be acknowledged in some way, shape or form. When you’re running and/or managing a small business, you must keep this in mind. The chances of leads... read more

Content Marketing Speaks, But Are People Still Listening?

Content Marketing Speaks, But Are People Still Listening?

Content Marketing

I don’t know about you, but I love going on road trips. My family of four just returned from 10 days of driving and visiting family and friends who live... read more

Social Media for Business: 3 of the Best Things About It

Social Media for Business: 3 of the Best Things About It

Without a doubt, social media has revolutionized the way people – and businesses – communicate. Maybe even more so than the telephone did, way back in the day. Every day,... read more

3 Tips to Help You Rock the Linkedin Publishing Platform

3 Tips to Help You Rock the Linkedin Publishing Platform

If you’re active on LinkedIn, the chances are good by now that you’re seeing more posts from people in your network. LinkedIn started rolling out long-form publishing capabilities to its... read more

Community Managers: Who Are They and What Do They Do?

Community Managers: Who Are They and What Do They Do?

Did you know that January 27th, 2014, marked an important milestone for online community managers? Why? Because on this date, community managers everywhere celebrated the fifth annual Community Manager Appreciation... read more

Social Media Careers: What Do New Grads Need to Know?

Social Media Careers: What Do New Grads Need to Know?

Human Resources

When I graduated from high school and college, social media careers weren’t an option for me at that time. In fact, they didn’t even exist yet. Without giving away my... read more

5 Internet Sites to Visit When You Have Writer’s Block

5 Internet Sites to Visit When You Have Writer’s Block

Online Marketing

2

Sooner or later, it happens to every business blogger…the dreaded condition known as “writer’s block.” The good news is there are plenty of ways to overcome it. I know it’s... read more

What Social Media Has Taught Me About Human Nature

What Social Media Has Taught Me About Human Nature

I often hear (and use) the expression, “It’s just human nature,” to explain things away. You know what I’m talking about…things such as angry outbursts, laziness, forgetfulness, denial, bloodthirstiness. Hmm,... read more

Content Curation: Discovering Content in the Noisy Online World

Content Curation: Discovering Content in the Noisy Online World

Content Marketing

5

Before we can appreciate the benefits of content curation, we must first grasp just how much content exists online. You probably know this already, but the Internet is a very... read more

Tumblr: It’s More Than Just A Place for Millennials

Tumblr: It’s More Than Just A Place for Millennials

When Yahoo acquired Tumblr in 2013, Yahoo CEO Marissa Mayer made a pretty big promise: “We promise not to screw it up.” A lofty goal, but so far, Mayer has... read more

5 Simple Steps to a Social Media Budget That Will Win Your Boss Over

5 Simple Steps to a Social Media Budget That Will Win Your Boss Over

The time has come. You do social media… You have some thousands of fans on Facebook and Twitter already. But to effectively scale your efforts you need a social media... read more

Top Tip: Using Marketing Automation Tools

Top Tip: Using Marketing Automation Tools

Marketing Automation

2

Many business owners and marketers use marketing automation tools for their lead generation and conversion needs. Dozens of tools currently exist to help businesses generate leads, nurture leads, close leads... read more

Top Tip: Fine-Tune Your Social Media Marketing

Top Tip: Fine-Tune Your Social Media Marketing

Many small business owners fall into an avoidable trap when they start out in social media marketing. They mistakenly believe they should actively participate on every social media platform, all... read more

B2B Marketing Blogs: Where is the Love?

B2B Marketing Blogs: Where is the Love?

B2B Marketing

The good news: An increasing number of businesses are not only blogging, but they are doing it well. The not-so-good news: Most businesses have yet to realize the power of... read more