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Profile: Gerry Moran

For over 25 years I've helped tune viewers into simply the best television programs on HBO, helped furnish the homes of IKEA customers, markered up hundreds of whiteboards at the award-winning digital ad agencies of imc2, Digitas and Whittman-Hart (Band Digital), schooled up hundreds of young minds as an adjunct marketing professor at St. Joseph’s University and even started and ran a virtual ad agency where I worked with hundreds of small-business clients!
However, since 2011 I’ve been helping SAP run better with social media and digital marketing strategies and programs!

I am schooled with an MBA in Finance from St. Joseph’s University, a BBA in Marketing with a Computer Science Minor from St. Bonaventure University.

When not blogging at MarketingThink.com I can be found listening to Bruce Springsteen, Wilco and REM (not all at once) while drinking a fine craft West Coast IPA brew!

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Articles by Gerry Moran
Listen Up. Your Customers Are Complaining On Social Media.

Listen Up. Your Customers Are Complaining On Social Media.

79% of your customers who complain on social media do so in hope that their friends see their dissatisfaction with your brand, reports Edison Research. Think about the negative impact... read more

Content Is King Only When The Kingdom Is Interested

Content Is King Only When The Kingdom Is Interested

Content Marketing

80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes, says Marketing Charts. I’d call these communities the customer conten kingdoms! This... read more

Does Your Social Strategy Have A Snowball’s Chance At The Beach To Succeed?

Does Your Social Strategy Have A Snowball’s Chance At The Beach To Succeed?

Your social media strategy likely does NOT have a snowball’s chance at the beach to succeed, if you are like most small businesses. This dripping performance is especially the case... read more

5 Content Marketing Plays To Win At Social Selling

5 Content Marketing Plays To Win At Social Selling

Content marketing or social selling success is not as easy as turning on a switch. Using content for sales plays to connect with audiences to drive specific results has proven... read more

One Man’s Junk Email Is Another’s Content Marketing Treasure

One Man’s Junk Email Is Another’s Content Marketing Treasure

Content Marketing

One man’s ‘junk’ email is another man’s content marketing ‘treasure.’ You just need to embrace the ‘Oscar The Grouch editorial manager’ in you! Over 100 billion emails sent and received... read more

Suffering From Selling Insanity?

Suffering From Selling Insanity?

Sales Management

1

It’s time for sales leadership to ask themselves if they are insane. Yes, a ‘mirror-mirror-on-the-wall moment’ may be in order. Albert Einstein stated that the definition of insanity is doing... read more

5 Ways To Rethink Your Content Marketing Strategy

5 Ways To Rethink Your Content Marketing Strategy

Content Marketing

Flo, the infamous Progressive Insurance spokesperson inspired me to rethink my personal content marketing strategy. Every now and then you need to tweak your approach to your content marketing strategy... read more

Searching For Customers In LinkedIn’s Haystack Of Members?

Searching For Customers In LinkedIn’s Haystack Of Members?

“Hello, can you tell me who the decision-maker is for enterprise software decisions?” Sound familiar – whether you are making or receiving a call? Now that sounds like searching for... read more

Craft Beer Lover’s Guide To Social Media

Craft Beer Lover’s Guide To Social Media

I’ve been told that great craft beer is like great content since it keeps you coming back for more. So, if this delicious collection of beverages is like content, then... read more

5 LinkedIn Social Selling Lessons

5 LinkedIn Social Selling Lessons

Aberdeen research states that 67% of sales teams that use social selling techniques achieve quota vs. 49% that do not – an impressive statistic. LinkedIn is one of the biggest... read more

Blog More To Sell More

Blog More To Sell More

You are in charge of your personal brand and your sales success. You don’t have to be an expert content marketer. You don’t have to be a social selling savant.... read more

Are You Smarketing or Smelling?

Are You Smarketing or Smelling?

Marketing

Great organizations’ sales and marketing teams converge to create a strategy, an approach, a culture called smarketing. The ones who do not do it so well are, well, are smelling.... read more

Content Is The Key To Open The Door To Social Selling Success

Content Is The Key To Open The Door To Social Selling Success

Content Marketing

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to... read more

The Cure For The Common Cold Call Is Social Selling

The Cure For The Common Cold Call Is Social Selling

Are you coughing up excuses why you missed your sales quota? Are you working at a feverish pace to get through your call list with no luck? Or, are you... read more

Change Your LinkedIn Profile From A Resume To A Reputation Destination

Change Your LinkedIn Profile From A Resume To A Reputation Destination

What does a good craft beer bar have in common with a great LinkedIn profile? Well, if you’ve ever walked into a great craft beer bar, the bartender, or cicerone,... read more