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Profile: Gerry Moran

For over 25 years I've helped tune viewers into simply the best television programs on HBO, helped furnish the homes of IKEA customers, markered up hundreds of whiteboards at the award-winning digital ad agencies of imc2, Digitas and Whittman-Hart (Band Digital), schooled up hundreds of young minds as an adjunct marketing professor at St. Joseph’s University and even started and ran a virtual ad agency where I worked with hundreds of small-business clients!
However, since 2011 I’ve been helping SAP run better with social media and digital marketing strategies and programs!

I am schooled with an MBA in Finance from St. Joseph’s University, a BBA in Marketing with a Computer Science Minor from St. Bonaventure University.

When not blogging at MarketingThink.com I can be found listening to Bruce Springsteen, Wilco and REM (not all at once) while drinking a fine craft West Coast IPA brew!

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Articles by Gerry Moran
Are You Smarketing or Smelling?

Are You Smarketing or Smelling?

Marketing

Great organizations’ sales and marketing teams converge to create a strategy, an approach, a culture called smarketing. The ones who do not do it so well are, well, are smelling.... read more

Content Is The Key To Open The Door To Social Selling Success

Content Is The Key To Open The Door To Social Selling Success

Content Marketing

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to... read more

The Cure For The Common Cold Call Is Social Selling

The Cure For The Common Cold Call Is Social Selling

Are you coughing up excuses why you missed your sales quota? Are you working at a feverish pace to get through your call list with no luck? Or, are you... read more

Change Your LinkedIn Profile From A Resume To A Reputation Destination

Change Your LinkedIn Profile From A Resume To A Reputation Destination

What does a good craft beer bar have in common with a great LinkedIn profile? Well, if you’ve ever walked into a great craft beer bar, the bartender, or cicerone,... read more

How To Use LinkedIn’s Most-Viewed Connections Feature To Leverage Personal Branding

How To Use LinkedIn’s Most-Viewed Connections Feature To Leverage Personal Branding

2

My great-grandmother Michelena used to say “If you are going to have people over to your house for a party, then make sure you know who are the most popular,... read more


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10 Steps To Use LinkedIn To Help Grow Your Small Business

10 Steps To Use LinkedIn To Help Grow Your Small Business

Small Business

LinkedIn is the marketing hub of many social selling executives and solopreneurs. What about small businesses using LinkedIn to reach their goals? 80% of small business owners, with 200 or... read more

What Does Twitter Success Look Like?

What Does Twitter Success Look Like?

1

What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful?... read more

Social Media Career Advice For The Class of 2014

Social Media Career Advice For The Class of 2014

1

Are you a Millennial graduating with the Class of 2014? Or, are you a parent who is hoping for a return on college investment from your Class of 2014 Millennial?... read more

10 Social Selling Lessons From Gil Gunderson

10 Social Selling Lessons From Gil Gunderson

Duh! I should have used social selling! That quote is close to a Homer Simpson quote, but it is truly inspired by his friend and most unlikely Springfield salesman, Gil... read more

Social Media Is The Biggest Gear In The Demand Generation Engine

Social Media Is The Biggest Gear In The Demand Generation Engine

Social media is the most important gear in the sales and demand generation engine. Simply put, it’s the science of social media and lead generation physics. The bigger the gear... read more

The Social CEO: How 15 Top CEOs Started Using Twitter

The Social CEO: How 15 Top CEOs Started Using Twitter

1

Everyone has to start somewhere; even CEOs and the C-suite with using social media. Some CEOs have embraced social media to authentically connect with their constituency. And, they have done... read more

Stop Using Social Media To Drive Sales | B2B Marketing Strategy

Stop Using Social Media To Drive Sales | B2B Marketing Strategy

B2B Marketing

13

You can lead a customer to your brand with social media, but you can’t make them buy from you using social media. This is my B2B marketing advice. In other... read more

Teach Instead Of Sell

Teach Instead Of Sell

89% of buyers search on Google, Bing, etc. when planning to make a purchase, according to the Fleishman-Hillard research. There is a social selling lesson here. So, what can you... read more

Is Your Sales Team Fishing Where The Fish Are?

Is Your Sales Team Fishing Where The Fish Are?

Sales Management

1

Who needs social selling? If 67% of the buyer’s journey is now done digitally, according to SiriusDecisions, then you do. This buyer research indicates that customers are using the search... read more

Time To Take A LinkedIn Selfie

Time To Take A LinkedIn Selfie

More than 49.5 percent of LinkedIn users have underperforming personal brands on the network. You see, their LinkedIn profiles are incomplete, their status updates underperform, and they are not plugged... read more