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Profile: Debra Murphy

Debra Murphy, president of Masterful Marketing, partners with small business owners as a marketing coach and trusted advisor to help them leverage inbound marketing – a combination of search, social and content marketing – to build brand visibility within their target market.

Her coaching services cater to the small business owner who needs expert guidance while maintaining a modest budget and include Customized monthly coaching packages that includes 4 hours of coaching and more; Marketing strategy coaching to help you focus on what will work best for your business; and Web Presence Marketing System that helps your business get online the right way with coaching to help you stay consistent.

Take control of your marketing for long term success and discover how you can use online and social media strategies to effectively propel your visibility and help your small business succeed quickly and cost-effectively.

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Articles by Debra Murphy
Target Market Strategy – Finding Your Ideal Clients

Target Market Strategy – Finding Your Ideal Clients

Marketing

Selecting the best target market for your business is the most important but difficult part of the marketing plan. Business owners will make many excuses when asked why they have... read more

Is Your Value Proposition Helping or Hurting You?

Is Your Value Proposition Helping or Hurting You?

Strategy

Your value proposition is an important part of your marketing strategy that is often misunderstood. Although a key concept in marketing for decades, it is now just as important in... read more

3 Simple Tips to Create Web Content Fast

3 Simple Tips to Create Web Content Fast

Content Marketing

2

We know that providing great content is important to our online marketing strategy, but creating that content can be a burden. According to the Content Marketing Institute, 57% of content... read more

Content Marketing Requires a Solid Marketing Foundation

Content Marketing Requires a Solid Marketing Foundation

Content Marketing

All construction must begin with a solid foundation otherwise you risk building a structure that requires constant maintenance and repair. Effective content marketing is no different. Your content strategy must... read more

Online Lead Generation – Is Your Website Pulling Its Weight?

Online Lead Generation – Is Your Website Pulling Its Weight?

Online Marketing

2

As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be online lead... read more

Get Back to Marketing Basics and Simplify Marketing

Get Back to Marketing Basics and Simplify Marketing

Marketing

Marketing a small business has become overwhelming with all the online platforms, tools and strategies. There is so much complexity with all of your choices, how do you simplify marketing... read more

Should You Update Your Brand?

Should You Update Your Brand?

Branding

If you want your business to be taken seriously, you need to take a serious look at your brand. In the overcrowded world of the Internet, your business must uniquely... read more

Grammar Mistakes Can Ruin Your Content Marketing

Grammar Mistakes Can Ruin Your Content Marketing

Content Marketing

I must be getting more sensitive to bad grammar in blog posts, email newsletters and other types of content marketing. These errors glare out from the content and totally distract... read more

The Value of Building an Email List

The Value of Building an Email List

Email Marketing

I would never have thought to write about why building an email list is important in this era of online marketing. But after several recent conversations with clients, I was... read more

Choosing a Business Name that Works

Choosing a Business Name that Works

Branding

Are you starting a business and are stressing over what to name it? Or do you have a business but the name just isn’t working and you are wondering if... read more

Google Authorship – Why it’s Important to Your Business

Google Authorship – Why it’s Important to Your Business

I wrote about Google Authorship before, but many small businesses are still unaware of Google Authorship, why it is important and how to implement it. They are writing great, authoritative... read more

Impact of Mobile Search – Is Your Marketing Ready?

Impact of Mobile Search – Is Your Marketing Ready?

Marketing

Searching the web from mobile devices is projected to overtake desktop search by 2015. That fact doesn’t seem surprising as it appears that people are tethered to their smartphones as... read more

6 Small Business Marketing Trends For 2014

6 Small Business Marketing Trends For 2014

Small Business

10

As the world of marketing evolves and becomes more complex, one has to wonder how small business owners can stay abreast of what marketing trends are emerging, never mind figure... read more

Simple Marketing – Eliminate Confusion and Win New Customers

Simple Marketing – Eliminate Confusion and Win New Customers

Marketing

In this complex world of too many choices, a small business can stand out from the competition through simple marketing. Simple marketing also helps to eliminate the marketing overwhelm facing... read more

10 Marketing Mistakes That Hurt Your Business

10 Marketing Mistakes That Hurt Your Business

Marketing

Marketing is an investment in your business. Creating an inbound marketing plan and implementing the plan consistently can increase your visibility and strengthen your expert reputation. The following marketing mistakes... read more