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Profile: David Dodd

David Dodd is a B2B business and marketing strategist, author, and marketing content developer. He works with companies to develop and implement marketing strategies and programs that use compelling content to convert prospects into buyers.

Read more of David's thinking at his B2B Marketing Directions blog, and connect with him on Twitter and LinkedIn.

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Articles by David Dodd
Marketing Strategy Is Vital - Marketing Plans Are (Nearly) Worthless

Marketing Strategy Is Vital – Marketing Plans Are (Nearly) Worthless

Marketing

Most business leaders now agree that today’s competitive environment is more volatile, uncertain, and complex than ever before, and that companies must constantly adapt in order to grow and prosper.... read more

Stop Looking for "Silver-Bullet" Solutions in Marketing

Stop Looking for “Silver-Bullet” Solutions in Marketing

Marketing

In the sixteenth century, Spanish conquistadors in South America heard stories about a king who made an offering of gold and precious gems to his god as part of a... read more

How Media Consumption Statistics Can Mislead Marketers

How Media Consumption Statistics Can Mislead Marketers

Marketing

Earlier this year, eMarketer published a new estimate of the amount of time US adults (ages 18+) spend with various types of media. Like many media analysts, eMarketer estimates that... read more

Why Expert Content Should Be Part of Your Content Marketing Mix

Why Expert Content Should Be Part of Your Content Marketing Mix

Content Marketing

About a year ago, I started to rethink my views regarding the role and value of third-party content in the marketing efforts of B2B companies. I had always believed that... read more

How Top Performing Channel Sellers Improve Channel Partner Marketing

How Top Performing Channel Sellers Improve Channel Partner Marketing

B2B Marketing

Every day, thousands of companies sell their products and services through channel partners such as franchisees, independent agents, and value-added resellers. Not only are indirect channel sales a significant part... read more

Does B2B Branding Still Matter?

Does B2B Branding Still Matter?

B2B Marketing

Last year, I published an article titled Why B2B Branding Still Matters. As the title of the artucke suggests, I argued that branding is still important for most B2B companies. In a... read more

Inbound Marketing After 9 Years - From Exaggerated Expectations to Core Marketing Strategy

Inbound Marketing After 9 Years – From Exaggerated Expectations to Core Marketing Strategy

Inbound Marketing

Inbound marketing will be ten years old in 2015. The term inbound marketing was coined in 2005 by Brian Halligan, the co-founder and CEO of HubSpot. In reality, however, some... read more

What Milkshakes Can Teach Us About Marketing

What Milkshakes Can Teach Us About Marketing

Marketing

The first step to designing an effective marketing strategy and creating compelling marketing content is to understand what your potential buyers are trying to accomplish when they purchase products or... read more

For Better Marketing Decisions, Think Incrementally

For Better Marketing Decisions, Think Incrementally

Marketing

Measuring marketing return on investment (MROI) has become increasingly popular, as marketers face growing pressures to demonstrate the value of their activities and programs. Marketers are calculating and using MROI... read more

Great Marketing Content Always Requires Trade-Offs

Great Marketing Content Always Requires Trade-Offs

Content Marketing

In a landmark article for the Harvard Business Review, Michael E. Porter wrote that the essence of business strategy is choosing to perform business activities differently – or to perform... read more

When Will Price Changes Be Profitable?

When Will Price Changes Be Profitable?

Marketing

Price is one of the traditional 4P’s of the marketing mix, and pricing is or should be a core component of every company’s business and marketing strategy. Unfortunately, many marketers... read more

Who Should Be Responsible for Acquiring New Leads?

Who Should Be Responsible for Acquiring New Leads?

B2B Marketing

For B2B companies that sell complex products or services, keeping the sales pipeline filled with qualified leads is vital to sustaining both revenue growth and profits. When it comes to... read more

How Small B2B Companies Do Content Marketing

How Small B2B Companies Do Content Marketing

B2B Marketing

The annual content marketing surveys conducted by the Content Marketing Institute and MarketingProfs are fantastic resources for anyone involved in content marketing. For the past couple of years, CMI and... read more

Increased Profits, Not Higher Revenues, Determine Marketing ROI

Increased Profits, Not Higher Revenues, Determine Marketing ROI

Marketing

Measuring return on marketing investment (MROI) has been a major point of emphasis in many companies for the past several years. So by now, you would think that the process... read more

Where Marketing and Sales Agree and Disagree

Where Marketing and Sales Agree and Disagree

B2B Marketing

Virtually all B2B marketing thought leaders and practitioners agree that successful demand generation now requires a close alignment between marketing and sales. I’ve gone a step further and argued that... read more