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Articles by Chris Sheehy
Where Do Search Engines Get Their Information?

Where Do Search Engines Get Their Information?

Online Marketing

Have you ever wondered where search engines got their information? Well, you probably know that search engines gather information about your business directly from the words on your website –... read more

7 Local SEO Tips For Better Local Search Results

7 Local SEO Tips For Better Local Search Results

Online Marketing

2

Everyone wants their business to rank #1 on Google search, but achieving and maintaining high visibility online is a lot harder and more complex than the simple acronym SEO makes... read more

Do Your Own Website SEO Audit Using These Free Tools

Do Your Own Website SEO Audit Using These Free Tools

2

I have a client whose website designer is giving them a lot of flak about making SEO and usability changes to their website. The website designer’s argument is like saying... read more

How Does Your Business Deal With Non-Paying Clients?

How Does Your Business Deal With Non-Paying Clients?

Strategy

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How does your small business deal with non-paying clients? Non-payers – at some point, every business will get one. Well, we just had our first – ever (since 1997) so... read more

The Easy Way To Trim Duplicate Pages Via rel=canonical

The Easy Way To Trim Duplicate Pages Via rel=canonical

... read more

2013 Search Ranking Factors of Link Building and Social Media

2013 Search Ranking Factors of Link Building and Social Media

Digital Marketing

In looking at the recent Ranking Factors Overview data published by searchmetrics, optimized social media profiles and postings along with a strong link building (backlinking) strategy will be key in... read more

Using Special Characters in Hashtags

Using Special Characters in Hashtags

Using Special Characters in Hashtags Hashtags are a great way to index and thread a conversation around a topic or to identify your brand on social as well as on... read more

Long Live Paxton Euripides!

Long Live Paxton Euripides!

“Paxton Euripides” – that was almost the name given to my best friend growing up as a kid. Perhaps his namesake was a short-lived notion influenced at Woodstock – nonetheless,... read more

The Telephone Number – and its Impact on Local SEO

The Telephone Number – and its Impact on Local SEO

There’s been a lot of chatter lately about the use of call tracking numbers and their risks to local marketing through the disruption of a business’s NAP (Name | Address... read more

Top 6 Tips For Blog Commenting

Top 6 Tips For Blog Commenting

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Commenting on blogs is a great way to show appreciation for someone’s work and give your website a boost in online visibility at the same time. If you are a... read more

Of SEO and Whisky

Of SEO and Whisky

After tasting a single malt whisky from Rhode Island’s Sons of Liberty distillery, I have become appreciative of the subtleties that quality ingredients and time make in crafting a top-shelf... read more

LinkedIn Tests New Text Analytic to Replace Appearances In Search Trend Graph

LinkedIn Tests New Text Analytic to Replace Appearances In Search Trend Graph

LinkedIn is Testing a Text Analytic to Replace Appearances In Search Trend Graph Until now, LinkedIn (LI) displayed a simple trend-graph and numerical set to illustrate how many people visited... read more

Call Tracking Phone Numbers the Wrong Call for Local Marketing

Call Tracking Phone Numbers the Wrong Call for Local Marketing

Marketing

Have you been tempted to use one of those marketing services that reports on how many calls your business receives from your search or social listings? I see their ads... read more

Having An Internet Marketing Plan Is Like Having A Facsimile Machine 15 Years Ago

Having An Internet Marketing Plan Is Like Having A Facsimile Machine 15 Years Ago

Online Marketing

2

Think for a moment… you need to find information on something – anything, where do you turn for answers? You need a service for your home or business that you... read more

Yelp Sucks – So Try These Review Sites Instead

Yelp Sucks – So Try These Review Sites Instead

Ok, it’s no secret that I’m not a big fan of Yelp – but my disdain is not without reason or merit. It’s just that most of the small businesses... read more