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Profile: Chris Sheehy

Chris Sheehy - Founder of Rhode Island’s Sidewalk Branding Company, an award-winning and globally published Rhode Island internet marketing and SEO company.

In addition to getting businesses discovered, Chris is also a SCORE volunteer, speaker & presenter to business groups & associations, coffee drinker, writer, diner junkie, social networker, charity supporter, loyal friend, husband & father, 4SQ fanatic, and a lover of anything with a driver's seat and a loud engine.

Of his occupation: "I'm in the discovery business..."

Motto: "be DISCOVERED"

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Articles by Chris Sheehy
The Telephone Number – and its Impact on Local SEO

The Telephone Number – and its Impact on Local SEO

By Chris Sheehy, Published May 30, 2013

There’s been a lot of chatter lately about the use of call tracking numbers and their risks to local marketing through the disruption of a business’s NAP (Name | Address... read more

Top 6 Tips For Blog Commenting

Top 6 Tips For Blog Commenting

By Chris Sheehy, Published May 6, 2013

3

Commenting on blogs is a great way to show appreciation for someone’s work and give your website a boost in online visibility at the same time. If you are a... read more

Of SEO and Whisky

Of SEO and Whisky

By Chris Sheehy, Published March 15, 2013

After tasting a single malt whisky from Rhode Island’s Sons of Liberty distillery, I have become appreciative of the subtleties that quality ingredients and time make in crafting a top-shelf... read more

LinkedIn Tests New Text Analytic to Replace Appearances In Search Trend Graph

LinkedIn Tests New Text Analytic to Replace Appearances In Search Trend Graph

By Chris Sheehy, Published February 8, 2013

LinkedIn is Testing a Text Analytic to Replace Appearances In Search Trend Graph Until now, LinkedIn (LI) displayed a simple trend-graph and numerical set to illustrate how many people visited... read more

Call Tracking Phone Numbers the Wrong Call for Local Marketing

Call Tracking Phone Numbers the Wrong Call for Local Marketing

Marketing

By Chris Sheehy, Published February 4, 2013

Have you been tempted to use one of those marketing services that reports on how many calls your business receives from your search or social listings? I see their ads... read more


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Having An Internet Marketing Plan Is Like Having A Facsimile Machine 15 Years Ago

Having An Internet Marketing Plan Is Like Having A Facsimile Machine 15 Years Ago

Online Marketing

By Chris Sheehy, Published January 31, 2013

2

Think for a moment… you need to find information on something – anything, where do you turn for answers? You need a service for your home or business that you... read more

Yelp Sucks – So Try These Review Sites Instead

Yelp Sucks – So Try These Review Sites Instead

By Chris Sheehy, Published January 31, 2013

Ok, it’s no secret that I’m not a big fan of Yelp – but my disdain is not without reason or merit. It’s just that most of the small businesses... read more

Why Yelp Will Not Help – Small Businesses

Why Yelp Will Not Help – Small Businesses

By Chris Sheehy, Published January 30, 2013

12

I’m a big believer in the power of customer testimonials and as the owner of a small business marketing firm, I have always worked with my clients on finding ways... read more

The Risky Business of Linking-Up

The Risky Business of Linking-Up

Strategy

By Chris Sheehy, Published January 30, 2013

In doing some linkbuilding for a Canadian client recently, I was asked what criteria I used in determining the channels for my linkbuilding activity. I love it when I get... read more

17 Pinterest Alternatives For Business

17 Pinterest Alternatives For Business

By Chris Sheehy, Published January 30, 2013

You read it everywhere – pinning on Pinterest is great for business. From increasing brand awareness and customer engagement to making more sales, Pinterest is a proven powerhouse. “Pinning” as... read more

Leave That Google Review Alone!

Leave That Google Review Alone!

Online Marketing

By Chris Sheehy, Published January 30, 2013

Your business is adored by its customers – but be careful with sharing their Google reviews. Picture this… Your business receives a glowing review from one of your adoring customers,... read more

Have You Ever Been Ambushed By The SEO Ninja?

Have You Ever Been Ambushed By The SEO Ninja?

By Chris Sheehy, Published January 30, 2013

I was working with a small business recently who had hired an “SEO Ninja” to increase their visibility on search engines as well as to make them more discoverable when... read more

What’s In A Name?

What’s In A Name?

Online Marketing

By Chris Sheehy, Published January 30, 2013

“Auto Body”, “Autobody”, “Body Shop”, “Collision Center” – all the same right?  We recognize all these name iterations as simply different terms for auto body repair businesses, but do search... read more

Primer on Public Speaking

Primer on Public Speaking

Strategy

By Chris Sheehy, Published January 30, 2013

While not exactly online-marketing related, making presentations to groups of people is certainly marketing - so if you find yourself in a setting where you need to speak in public – I... read more

Putting SEO Into Your PhraSEOlogy

Putting SEO Into Your PhraSEOlogy

By Chris Sheehy, Published January 30, 2013

The job of optimizing words on a website page with the purpose of increasing search engine ranking is referred to as Search Engine Optimization (SEO) whereas marketing your website so... read more

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