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Profile: Bob Apollo

Bob Apollo is CEO of Inflexion-Point Strategy Partners. He works with ambitious UK-based expansion-stage B2B companies to accelerate their revenue growth, helping them to design and implement repeatable, scalable and predictable sales and marketing processes that systematically identify, attract, engage, qualify and convert more of the right sort of prospects.

Prior to founding Inflexion-Point, Bob worked with and for high-growth B2B companies in C-Level sales and marketing leadership positions - many of which emerged as leaders in their chosen markets, including HP, XcelleNet, Sybase (now part of SAP), Aspective (now part of Vodafone), Sterling Commerce (now part of IBM), SCO and the Protege Group.

Bob speaks regularly at sales and marketing conferences, writes regularly on B2B sales and marketing issues at www.inflexion-point.com/blog, has been named a "Top 25 Sales Influencer" by OpenView labs, and is a featured contributor to Entrepreneur Country, CustomerThink, the Customer Collective and a range of other publications.

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Articles by Bob Apollo
Why Your Salespeople’s Inability to Communicate Value is Killing Sales

Why Your Salespeople’s Inability to Communicate Value is Killing Sales

Sales Management

Sirius Decisions are just the latest in a long line of analysts to declare that the #1 factor preventing companies from achieving their revenue goals is their salespeople’s “inability to... read more

7 Prescriptions for Aligning B2B Marketing, Selling and Buying

7 Prescriptions for Aligning B2B Marketing, Selling and Buying

B2B Marketing

The recent Sales 2.0 Conference in London seemed to me to be a great success. The auditorium was full for the opening address, the speakers were insightful and the audience... read more

B2B Complex Sales: The 4 States of the Buying Decision Mindset

B2B Complex Sales: The 4 States of the Buying Decision Mindset

B2B Marketing

Are your prospects Painting by Numbers, on a Quest for the Grail, Lost in the Fog, or running around like Headless Chickens? There’s been a lot written – some of... read more

Connecting the Buyer’s Journey, Your Pipeline and Your Revenue Goals

Connecting the Buyer’s Journey, Your Pipeline and Your Revenue Goals

Sales Management

The changing shape of the buyer’s journey has introduced a raft of new issues for sales leaders who are trying to manage sales pipelines and generate accurate revenue forecasts. Prospects... read more

3 Out of 4 Companies Are Taking the Wrong Approach to Sales Coaching

3 Out of 4 Companies Are Taking the Wrong Approach to Sales Coaching

Sales Management

As you can imagine, I get to speak to a fair number of B2B-focused CEOs and sales leaders – and I can’t recall any of them ever disagreeing with the... read more


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B2B Sales+Marketing: Why it’s Time to Stop Generating New Leads…

B2B Sales+Marketing: Why it’s Time to Stop Generating New Leads…

B2B Marketing

I hope the headline caught your intention – it was intended to. After all, aren’t fresh leads the lifeblood of any company that depends on winning new business to grow?... read more

Why Marketing Needs to FieldSource More Ideas From Sales

Why Marketing Needs to FieldSource More Ideas From Sales

Marketing

For an industry that has embraced so many “lean” and “agile” principles when it comes to software development, it’s always surprised and frustrated me that many B2B software and SaaS... read more

What Have You Learned From Your Top Sales Performers?

What Have You Learned From Your Top Sales Performers?

Sales Management

What is it that your top sales performers do better than anyone else? Part of the explanation may, of course, be simply that they are more naturally talented, or have... read more

The Management Skill That’s Missing in Two-Thirds of Sales Organisations

The Management Skill That’s Missing in Two-Thirds of Sales Organisations

Leadership

1

Miller Heiman’s always-excellent research programme has thrown up another compelling statistic: only 34% of all the sales organisations surveyed believed that their management team was “highly effective in helping the... read more

The 3 Levels of Sales Qualification: Account, Opportunity, Sponsor

The 3 Levels of Sales Qualification: Account, Opportunity, Sponsor

Sales Management

It makes for pretty uncomfortable reading: CSO Insights’ latest global study of sales forecast accuracy suggests that – on a deal-by-deal basis – it is at close to an all-time... read more

Bridging the Gap Between Marketing Messages and Sales Conversations

Bridging the Gap Between Marketing Messages and Sales Conversations

Sales Management

I wrote late last year about the idea that “you can create brilliant content marketing and still miss the point”, and I want to develop the thought that there are... read more

How Agile Sales Organisations Are Improving The Experience (Chapter 2)

How Agile Sales Organisations Are Improving The Experience (Chapter 2)

Sales Management

Why do companies buy from your organisation? Is it because of the power of your brand, or the features and capabilities of your products, or your unbeatable value for money?... read more

B2B Sales: It’s Your Prospect’s Proposal That Matters, Not Yours!

B2B Sales: It’s Your Prospect’s Proposal That Matters, Not Yours!

B2B Marketing

In most complex B2B sales environments, a proposal plays a significant part in the decision making process. But it’s not your proposal that really matters – it’s the internal proposal... read more

Should Sales People be Problem Solvers or Problem Builders?

Should Sales People be Problem Solvers or Problem Builders?

Sales Management

The conventional view of a successful “solution sales” person is as a problem solver. But that traditional perspective is being questioned in a number of quarters, not least because of... read more

Data Driven Selling: Big Data or Smart Data?

Data Driven Selling: Big Data or Smart Data?

Big Data

It often feels nowadays that you can’t turn anywhere without tripping over a Big Data message. Everybody seems to be jumping on the bandwagon. And there’s no doubt that big... read more