Profile: Bob Apollo

Why Your Salespeople’s Inability to Communicate Value is Killing Sales
Sirius Decisions are just the latest in a long line of analysts to declare that the #1 factor preventing companies from achieving their revenue goals is their salespeople’s “inability to... read more

7 Prescriptions for Aligning B2B Marketing, Selling and Buying
The recent Sales 2.0 Conference in London seemed to me to be a great success. The auditorium was full for the opening address, the speakers were insightful and the audience... read more

B2B Complex Sales: The 4 States of the Buying Decision Mindset
Are your prospects Painting by Numbers, on a Quest for the Grail, Lost in the Fog, or running around like Headless Chickens? There’s been a lot written – some of... read more

Connecting the Buyer’s Journey, Your Pipeline and Your Revenue Goals
The changing shape of the buyer’s journey has introduced a raft of new issues for sales leaders who are trying to manage sales pipelines and generate accurate revenue forecasts. Prospects... read more

3 Out of 4 Companies Are Taking the Wrong Approach to Sales Coaching
As you can imagine, I get to speak to a fair number of B2B-focused CEOs and sales leaders – and I can’t recall any of them ever disagreeing with the... read more

B2B Sales+Marketing: Why it’s Time to Stop Generating New Leads…
I hope the headline caught your intention – it was intended to. After all, aren’t fresh leads the lifeblood of any company that depends on winning new business to grow?... read more

Why Marketing Needs to FieldSource More Ideas From Sales
For an industry that has embraced so many “lean” and “agile” principles when it comes to software development, it’s always surprised and frustrated me that many B2B software and SaaS... read more

What Have You Learned From Your Top Sales Performers?
What is it that your top sales performers do better than anyone else? Part of the explanation may, of course, be simply that they are more naturally talented, or have... read more

The Management Skill That’s Missing in Two-Thirds of Sales Organisations
1Miller Heiman’s always-excellent research programme has thrown up another compelling statistic: only 34% of all the sales organisations surveyed believed that their management team was “highly effective in helping the... read more

The 3 Levels of Sales Qualification: Account, Opportunity, Sponsor
It makes for pretty uncomfortable reading: CSO Insights’ latest global study of sales forecast accuracy suggests that – on a deal-by-deal basis – it is at close to an all-time... read more

Bridging the Gap Between Marketing Messages and Sales Conversations
I wrote late last year about the idea that “you can create brilliant content marketing and still miss the point”, and I want to develop the thought that there are... read more

How Agile Sales Organisations Are Improving The Experience (Chapter 2)
Why do companies buy from your organisation? Is it because of the power of your brand, or the features and capabilities of your products, or your unbeatable value for money?... read more

B2B Sales: It’s Your Prospect’s Proposal That Matters, Not Yours!
In most complex B2B sales environments, a proposal plays a significant part in the decision making process. But it’s not your proposal that really matters – it’s the internal proposal... read more

Should Sales People be Problem Solvers or Problem Builders?
The conventional view of a successful “solution sales” person is as a problem solver. But that traditional perspective is being questioned in a number of quarters, not least because of... read more

Data Driven Selling: Big Data or Smart Data?
It often feels nowadays that you can’t turn anywhere without tripping over a Big Data message. Everybody seems to be jumping on the bandwagon. And there’s no doubt that big... read more

