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Profile: Angela Hausman, PhD

I'm a marketing professor at Howard University, Associate Editor for the European Journal of Marketing, a guest blogger, and the mother of 3 grown kids, 2 dogs, and 3 cats.  I operate Hausman & Associates, a full-service marketing firm operating at the intersection of marketing and social media.

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Articles by Angela Hausman, PhD
5 Challenges of Real-time Social Media Analytics

5 Challenges of Real-time Social Media Analytics

Hopefully you’ve adopted some social media analytics strategy to boost your ROI, but how effectively do those analytics translate into meaningful insights that guide your business tactics and how quickly... read more

Economics and Marketing: What it Means for Business

Economics and Marketing: What it Means for Business

Marketing

There’s long-standing tension between economics and marketing — despite the fact that marketing is an offshoot of economics. Marketing is really the blending of economics and psychology (with a little... read more

6 Rules To Rock LinkedIn For Lead Generation

6 Rules To Rock LinkedIn For Lead Generation

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Mark Lerner, from Octopost, sent me this infographic a few weeks ago and I promised to share it with you because I live the value of LinkedIn for lead generation.... read more

Content Marketing Is Ineffective?

Content Marketing Is Ineffective?

Content Marketing

Content marketing is ineffective! At least that’s the tweet that prompted my visit to a PRNewser post. Notice the URL touts the finding: How effective is content marketing: Not very... read more

Marketing Simulation versus A/B Testing

Marketing Simulation versus A/B Testing

Online Marketing

Marketing simulation versus A/B testing A/B testing involves creating different versions of your marketing materials. Consumers view only 1 version using a process of random selection to determine which version... read more


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25 Must Have Content Marketing Tools

25 Must Have Content Marketing Tools

Content Marketing

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I ran across this infographic listing 25 outstanding content marketing tools, so I thought I’d share it with you. I use many of these tools, and some not mentioned on... read more

Voice of the Customer: Is Text Analytics Finally Growing Up?

Voice of the Customer: Is Text Analytics Finally Growing Up?

Text analytics (also called unstructured data analysis) involves making sense of all those words written on blogs, review sites, and social networks. Text analytics or text mining was always the... read more

Back to Marketing Basics: Market Segmentation and Target Market

Back to Marketing Basics: Market Segmentation and Target Market

Marketing

Online marketing success depends on segmenting to find your target market (or markets) and targeting your marketing strategy (message, products, service options) to appeal to this target audience, just like... read more

Content May Be King, But Marketing Is Queen

Content May Be King, But Marketing Is Queen

Content Marketing

To be clear, I didn’t coin this phrase, but I certainly agree wholeheartedly that content may be king, but marketing is queen. And, I’ve written about this before … the... read more

Social Media Tools: Does Content Layout Matter?

Social Media Tools: Does Content Layout Matter?

Building up your quiver of social media tools has never been more important. What with increased competition from online competitors, decrease reach from many platforms (especially Facebook), and increased digital... read more

How to Optimize Post Content Everywhere!

How to Optimize Post Content Everywhere!

I’ve talked about how to optimize post content earlier, but the dynamic nature of social platforms means that what makes a post perfect varies over time. Plus, this infographic was... read more

Did You Get Hit by Panda 4.0? Here’s Something to Lighten Up Your Day

Did You Get Hit by Panda 4.0? Here’s Something to Lighten Up Your Day

1

Some pretty big websites got knocked down hard in Google’s recent Panda 4.0 upgrade. How did your sites fair? If you got slapped down by Google’s new search algorithm (and... read more

How To Solve The Content Marketing Dilemma

How To Solve The Content Marketing Dilemma

Content Marketing

Do you have a content marketing strategy? Do you have the resources necessary to implement your content marketing strategy? Do you find it easy to create unique content on a... read more

Measuring CRM in the Digital Age

Measuring CRM in the Digital Age

Customer Experience

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CRM (Customer Relationship Management) means different things to different people, especially in the digital age, where the term social CRM or cCRM muddles it further. If we have trouble defining... read more

Search Engine Optimization: How to Choose Keywords

Search Engine Optimization: How to Choose Keywords

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For those of you who’ve heard SEO (Search Engine Optimization) is dead, let me assure you reports of its demise are premature, at best. While content marketing is increasingly important... read more