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Profile: Angela Hausman, PhD
Articles by Angela Hausman, PhD
Why Social Media? 5 Reasons Why You Should Add Social Media to Your Marketing Efforts
Those of us who work in marketing and social media don’t need much convincing as to why social media is a critical element of any marketing strategy. But, I was... read more
Marketing: It’s Not Just Advertising and Sales
2At the start of every semester, I tell each new class that marketing is more than advertising and sales. Never has that statement been truer than now — with the... read more
How Will Google’s Penguin Affect Your Social Media Marketing Efforts?
10Google continues its quest to provide searchers the most relevant results (and anger SEO and site managers who make a living avoiding these efforts) with its new Penguin update. And,... read more
What Is Social Media Marketing? 5 Things Social Media Marketing Is NOT
5What is Social Media Marketing? That’s a stupid question, you say. Of course I know what social media marketing is. It’s marketing on social networks like Facebook, Twitter, and Google+.... read more
Website Security a Major Concern
1Website Security is a MAJOR concern. Even the White House and Pentagon websites experience security breaches. While it’s impossible to achieve total website security, simple steps make it harder for... read more
What is Social Media Marketing? 5 Things Social Media Marketing IS!
1Earlier, we posted on what social media marketing is NOT. Today, I’d like to discuss what social media marketing IS. What is Social Media Marketing? While social media marketing is... read more
Social Media Marketing in 2012
Last week, I shared Michael Stelzner’s annual report on the state of social media marketing from Social Media Examiner. Today, I’d like to share another take on what’s going on... read more
5 Reasons Why Social Media Is A Must
1A recent survey by Social Media Examiner found most marketing folks (83%) agree social media is an important element for business success. The report talked about what these professionals are... read more
Protect Your Business with a Social Media Policy
Joy loves Facebook. She spends most nights catching up with friends and shares her day with them. She mentions a new product she’s developing for her employer, proud that she... read more
Making Sense of Google Analytics
1Installing the code to create a Google Analytics account is an important part of running a profitable website. Tracking traffic is a critical step in understanding visitors to the site... read more
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Can Your Market Hear You? Getting Your Message Heard!
Did you ever play “telephone” when you were a kid? Remember how funny it was to have someone start a message, then hear something totally garbled at the end after... read more
The State of Social Media Marketing
2Every year, Michael Stelzner at Social Media Examiner conducts a survey of marketing professional and publishes a report on the State of Social Media Marketing. Social Media Industry Report The... read more
It’s a Blog? It’s a Website? It’s an E-commerce Site?
1Our topic this week is Why You Need A Blog. Earlier, I posted a strong argument for your blog as the cornerstone of your social media marketing strategy. Today, I’d... read more
You Need A Social Media Policy
2Image: renjith krishnan / FreeDigitalPhotos.net Friday, Facebook threatened legal action against companies who require applicants provide usernames and passwords so prospective employers can see what applicants and their friends post... read more
Your Blog and ROI
Blogging is the cornerstone of your social media strategy This is what I tell all my clients. Despite the amount of press garnered by social networks like Facebook and Twitter... read more
