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Profile: Angela Hausman, PhD

I'm a marketing professor at Howard University, Associate Editor for the European Journal of Marketing, a guest blogger, and the mother of 3 grown kids, 2 dogs, and 3 cats.  I operate Hausman & Associates, a full-service marketing firm operating at the intersection of marketing and social media.

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Articles by Angela Hausman, PhD
How To Prove The ROI Of Digital Marketing Content

How To Prove The ROI Of Digital Marketing Content

Digital Marketing

Marketing is constantly challenge to PROVE the ROI of everything they do. Meeting the challenge is often difficult. A quick look at a scenario might help. You finish a meeting... read more

7 Tips To Great Social Media Marketing Content Strategy

7 Tips To Great Social Media Marketing Content Strategy

Social media marketing content success isn’t easy and it takes consistency. Here are 7 tips to get you started on your way to a great social media marketing content strategy.... read more

Segmenting and Target Marketing: Psychographics

Segmenting and Target Marketing: Psychographics

Marketing

In today’s edition of “Back to Marketing Basics” we’ll talk about segmentation and target marketing. First a little background: Market segmentation – market segmentation is the process of separating a... read more

Free Lunch Is Over at Facebook

Free Lunch Is Over at Facebook

Well, we all knew it was going to happen. The free lunch is over at Facebook. Some are angry. Some feel betrayed. But, really. Did you expect Facebook was going... read more

Content Marketing in 1 Easy Image

Content Marketing in 1 Easy Image

Marketing

Why content marketing? Content marketing is the new SEO — for the most part. That means, getting found online, even getting your ads to show up on the first page,... read more


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Finding a GOOD Content Marketing Agency

Finding a GOOD Content Marketing Agency

Content Marketing

Many of you may be looking for a good content marketing agency or hoping to hire an employee or 2 to do content marketing for your firm. That’s because Google,... read more

Social Media Analytics Review: Beckon

Social Media Analytics Review: Beckon

One of my favorite perks of running this website, is meeting great people and learning about new things in the online/ inbound marketing space — especially new social media analytics... read more

Marketing to Millennials: Shopping, Owning, Consuming

Marketing to Millennials: Shopping, Owning, Consuming

Marketing

1

Thanks so much to my good friend, Havi of Target Latino, for her take on how to make sense of marketing to Millennials, especially Latino Millennials. Last week she posted... read more

The Art and Science of Social Media Analytics

The Art and Science of Social Media Analytics

Over the last couple of weeks I’ve had numerous discussions with a new client regarding the art and science of social media analytics. After several years of trying to generate... read more

The Local Marketing Rip-Off

The Local Marketing Rip-Off

Marketing

2

I get hopping mad every time I hear about some poor local business getting suckered into a contract paying up to $150/ month for “Local Marketing”. It gives all of... read more

Like Us on Facebook. Huh?

Like Us on Facebook. Huh?

I know you’ve seen it. All over the place. Businesses putting a “Like us on Facebook” banner on all kinds of things — print ads, TV advertising, on signs in... read more

What’s the ROI of Social Media?

What’s the ROI of Social Media?

1

Today, more businesses demand their social media marketing campaigns generate ROI (return on investment). A number of tools help with this, including free ones like Google Analytics and Webmaster Tools,... read more

The Secret To Social Media Success Is HUMAN

The Secret To Social Media Success Is HUMAN

I know I post a lot about social media tactics and the importance of analytics on this site. That’s because they ARE important. But don’t forget that social media marketing... read more

Consumer Decision Making Process and Social Media

Consumer Decision Making Process and Social Media

Ultimately, consumers face decisions. Consumers are a bundle of needs and they have to determine which needs to satisfy and how to satisfy them. Enter, the consumer decision making process.... read more

Snackable Content Marketing Strategy

Snackable Content Marketing Strategy

Content Marketing

As a B2B marketer, I LOVE LinkedIN — some of my best friends (and prospects) hang out there. So, when I saw this on Mashable today, I just had to... read more