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Profile: Angela Hausman, PhD

I'm a marketing professor at Howard University, Associate Editor for the European Journal of Marketing, a guest blogger, and the mother of 3 grown kids, 2 dogs, and 3 cats.  I operate Hausman & Associates, a full-service marketing firm operating at the intersection of marketing and social media.

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Articles by Angela Hausman, PhD
The High Cost of Stealing Digital Content

The High Cost of Stealing Digital Content

Digital Marketing

2

Why do some folks think that just because stealing digital content is easy, it’s OK? Maybe a generation who learned to steal online music and movies just doesn’t have the... read more

Hot Off the Presses: Changes to Google Analytics

Hot Off the Presses: Changes to Google Analytics

Online Marketing

We intentionally skipped our Friday session of Analytics in Action because I’d heard about changes to Google Analytics so I held back until I got confirmation and more information about... read more

Content Marketing Throughout the Marketing Funnel

Content Marketing Throughout the Marketing Funnel

Content Marketing

I found the following infographic on content marketing throughout the marketing funnel from Smart Insights — which has some great templates and training (with membership), as well as free resources.... read more

How to Map Goals to Reports: Analytics in Action

How to Map Goals to Reports: Analytics in Action

Online Marketing

Today is the inaugural post in my new series: Analytics in Action. Look for posts on Analytics in Action every Friday. I also invite others to share case studies, new... read more

Content Marketing Strategy: Are You Generating Content Variety?

Content Marketing Strategy: Are You Generating Content Variety?

Content Marketing

Crafting valuable content is crucial with recent changes to the Google Search Algorithm — Penguin, Panda, Hummingbird, and Pigeon. A content marketing strategy revolves around several key elements. I crafted... read more

How to Use Word of Mouth Online and Off

How to Use Word of Mouth Online and Off

Marketing

Word of mouth is incredibly powerful — it drives attitudes about your brand and determines if they’ll buy your brand. Word of mouth has been around since the beginning of... read more

Social Media Versus Traditional Media

Social Media Versus Traditional Media

Content Marketing

Marketo published an infographic (displayed below) arguing for content marketing (social media marketing) as the new rival to traditional advertising. While the infographic does a good job at exploring how... read more

Build Your Brand in the Digital Age: User-Generated Content and Brand Ambassadors

Build Your Brand in the Digital Age: User-Generated Content and Brand Ambassadors

Branding

Likely you saw high velocity, adrenaline pumping commercials for products like Red Bull and GoPro. They show people jumping out of planes, riding crazy contraptions, trying dangerous stunts, and appealing... read more

How to Create a Successful Start-up

How to Create a Successful Start-up

Startups

I mostly talk about marketing and social media in the posts and frequent readers expect high-quality, insightful posts to make their marketing sizzle. I hope you’ll forgive today’s digression into... read more

How To Get Started With Pinterest Analytics

How To Get Started With Pinterest Analytics

Are you using Pinterest yet? Discovered new Pinterest Analytics yet? If not, you should give it a whirl — especially if your target audience includes women who make up a... read more

15 Ways to Be Nice in Social Media Posts [Infographic]

15 Ways to Be Nice in Social Media Posts [Infographic]

Are you “nice” in your social media posts or are you spammy? Nice social media posts engage and build your audience, while spammy posts make you look stupid, ignorant, or... read more

Rockin’ Google’s Universal Analytics: Step-by-Step Guide

Rockin’ Google’s Universal Analytics: Step-by-Step Guide

Online Marketing

Are you rockin’ Google’s new Universal Analytics? Even Yoast (creator of my favorite WordPress Analytics plugin) finally supports Universal Analytics, so there’s no excuse. Universal Analytics provide access to enhanced... read more

Digital Customer Service: The New Rules of Engagement for Delivering

Digital Customer Service: The New Rules of Engagement for Delivering

Customer Experience

Customer services tactics are rapidly evolving. Technology led to a shift in the way people shop and do business, both online and in brick-and-mortar shops. Amazon leads online retailers in... read more

Optimizing Content Marketing

Optimizing Content Marketing

Content Marketing

Optimizing content marketing isn’t easy, but it’s REALLY important! After all, you spend a lot of time crafting content and you want it to produce a sizable return — over... read more

How to Use Consumer Psychology to Increase ROI

How to Use Consumer Psychology to Increase ROI

Consumer Marketing

Ever think about how consumer psychology affects buying decisions? If you think about it at all, you likely think consumers make decisions similar to the ones on the left in... read more