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Profile: Angela Hausman, PhD

I'm a marketing professor at Howard University, Associate Editor for the European Journal of Marketing, a guest blogger, and the mother of 3 grown kids, 2 dogs, and 3 cats.  I operate Hausman & Associates, a full-service marketing firm operating at the intersection of marketing and social media.

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Articles by Angela Hausman, PhD
Traditional Marketing Hacks for Social Marketing

Traditional Marketing Hacks for Social Marketing

You know, in lots of ways traditional marketing is dead (businesses don’t always seem to accept that and still spend $3 billion for a Super Bowl ad) and traditional media... read more

The Power of Videos and Other ‘Clickables’ in Social Media

The Power of Videos and Other ‘Clickables’ in Social Media

As a business owner, you probably already understand the power of social media. From connecting with clients on your Facebook page and posting photos of your latest products on Instagram... read more

What Is The Future Of Facebook?

What Is The Future Of Facebook?

What is the future of Facebook? I really love the symbolism in this image because I think it reflects what the future of Facebook looks like — Zuckerberg dwarfed by... read more

5 Questions About Content Marketing Analytics

5 Questions About Content Marketing Analytics

Content Marketing

1

Content marketing, once totally obscure, is a hot topic thanks to the emphasis on fresh, high-quality content in Google’s ranking algorithm. The image above, courtesy of Captora, shows B2B (blue)... read more

A Measurement Plan for Social Media [INFOGRAPHIC]

A Measurement Plan for Social Media [INFOGRAPHIC]

If you’re a frequent visitor to this blog, you know social media measurement is an important focus, so when I ran across this infographic, from ExactTarget, detailing 5 steps in... read more

Social Media Analytics: Data ≠ Information

Social Media Analytics: Data ≠ Information

I was working on my social media analytics book yesterday (BTW, you can grab the first chapter free) when I came across this statement by Wes Nichols in an Analytics Magazine article from... read more

Brand Strategy 101

Brand Strategy 101

Branding

What do Apple, Coke, HP, Oreo, McDonald’s, Wal-Mart, P&G, Starbucks, and Nike having common? They’re all iconic brands. These great brands stand out from competitors and are household words across... read more

Social Media Analytics: Capture, Understand, Present

Social Media Analytics: Capture, Understand, Present

Here’s the content you requested from Hausman and Associates. I hope it helps make your marketing SIZZLE. Please contact us – angie@hausmanmarketingletter — if there’s anything we can do to... read more

37 Social Analytics Tools

37 Social Analytics Tools

2

I created a list of the top social analytics tools on list.ly and, because it’s crowdsourced, the list grew to 37 from my original list of 15. Not only has... read more

6 Tips for Getting the Most from Your Content Marketing Strategy

6 Tips for Getting the Most from Your Content Marketing Strategy

Content Marketing

Content marketing is the new SEO, so having a great content marketing strategy helps searchers find your content. Sharing content on social networks also improves SEO, builds your reputation, and... read more

17 Tricks For Driving Traffic With Content Marketing

17 Tricks For Driving Traffic With Content Marketing

Content Marketing

Earlier, I wrote a post about the myth of viral marketing — the notion that you can plan for a piece of content to get shared so much it spreads... read more

Social Media Advertising Doesn’t Work?

Social Media Advertising Doesn’t Work?

Social media advertising doesn’t work? In a recent article, Inc Magazine touted Gallup survey results showing users aren’t motivated by your Facebook, Twitter and other social media advertising efforts. Do... read more

Viral Marketing Is A Myth

Viral Marketing Is A Myth

Here’s the content you requested from Hausman and Associates. I hope it helps make your marketing SIZZLE. Please contact us – angie@hausmanmarketingletter — if there’s anything we can do to... read more

5 Challenges of Real-time Social Media Analytics

5 Challenges of Real-time Social Media Analytics

Hopefully you’ve adopted some social media analytics strategy to boost your ROI, but how effectively do those analytics translate into meaningful insights that guide your business tactics and how quickly... read more

Economics and Marketing: What it Means for Business

Economics and Marketing: What it Means for Business

Marketing

There’s long-standing tension between economics and marketing — despite the fact that marketing is an offshoot of economics. Marketing is really the blending of economics and psychology (with a little... read more