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Profile: Angela Hausman, PhD
Articles by Angela Hausman, PhD
The ROI Of Social Media. How Do You Measure Up?
How are you measuring the ROI of social media? Do you measure up against your peers? Does the ROI of social media meet your expectations? Do your metrics help make... read more
Back to Marketing Basics: 9 Options for Sustainable Competitive Advantage
Continuing our series on “Back to Marketing Basics” today we’ll discuss sustainable competitive advantage. First. let’s define competitive advantage. According to Wikipedia: Competitive advantage occurs when an organization acquires or... read more
9 Tips For Crafting A Killer Facebook Post
Facebook Posts It’s really hard to ignore Facebook in your social media marketing strategy. With over 1 Billion users spending over 10 BILLION minutes per day on Facebook – a... read more
White House Correspondent’s Dinner: Digital Correspondents?
After President Obama’s repeat performance at this year’s White House Correspondent’s Dinner, one might ask about the relevance of digital correspondent’s in an age where more people get their news... read more
Perceptual Mapping: Beyond the Basics
I get lots of comments and questions about an old post on perceptual mapping. I think this is great. It means folks are using these predictive analytics to optimize their... read more
Website Design for Dummies: Part 2
If you missed part 1 of website design for dummies, you can find it here. And, now. Read on to learn more about creating appealing and engaging website design. Website... read more
10 Tips For Making Money With Social Media
Turning a profit using social media, for some, is as elusive as a white rhino. But, it doesn’t have to be. Think of social networks as a big party and... read more
Don’t Throw Out the Baby with the Bathwater: What We Can Learn from Traditional Advertising
Traditional advertising just doesn’t work in social media — at least that’s what most folks working in this area believe. And, I agree with them. Using social networks as a... read more
Social Media Marketing: Building Consumer Trust
Social media marketing works, at least in part, because brand messages gain objectivity when shared by your friends through social networks. In order for that de-commercialization to occur, consumers must... read more
Social Media Marketing: Automation?
1Normally, I’m a strong opponent to automating your social media marketing! Automation is really the antithesis of social media — which is designed to be authentic, two-way conversations that look... read more
Back to Marketing Basics: Market Research in the Digital Age
1Market research guides your marketing strategy and should underpin everything you do as a business. As businesses march ever more relentlessly toward improved metrics, market research should be the first... read more
BePresent: Engagement Metric from Sprout Social
1In social media, we’ve always said the first rule is that you have to be present. Your customers are online and, if you fail them, their more likely to complain... read more
Social Media Marketing: Coke Is Buzzing, Not!
1In the continuing saga of whether social media marketing generates results or not, Coke recently published data questioning their efficacy and ROI (Return on Investment) of their social media marketing... read more
4 Disasters with Social Media Metrics
1Social Media Metrics In a recent series of posts, I’ve discussed the importance of Social Media Metrics for helping you run your business. But, in the wrong hands, those social... read more
Engagement in Social Media
4On the surface, engagement in social media is relatively simplistic. Members of the social network “like” posts, comment on them, or share them. Or users create their own posts about... read more
