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Profile: Andy Donovan

Andy is a skilled developer and an expert in online marketing and advertising. He has a history of working together with reputable companies on the ad serving market, including Epom, and usually uses his connections to get quotes from market experts on topics covered.

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Articles by Andy Donovan
Marketing & Advertising Tactics in Partial Attention Realities

Marketing & Advertising Tactics in Partial Attention Realities

Online Marketing

The world’s analysts admit most of the digital advertising trends are changing and modifying at the quickest possible speed, making it rather hard for businesses to keep up with such... read more

Three Reasons Why Mobile Ads Will Rule in 2015

Three Reasons Why Mobile Ads Will Rule in 2015

Mobile & Apps

2

Certainly, mobile advertising has become of the hottest segments recently, and is continuously expanding these days. Does this expansion allow predicting the flourishing future of mobile ads? Well, according to... read more

Digital Advertising on Emerging Markets

Digital Advertising on Emerging Markets

Digital Marketing

The recent growth of emerging markets in Asia and Latin America has already forced businesses to reconsider their ad strategies in various niches and put more focus on digital marketing... read more

How to Drive Audience Engagement via E-mail

How to Drive Audience Engagement via E-mail

Email Marketing

1

The growing importance of effective e-mail marketing tactics remains one of the major international trends these days. However, it is no longer sufficient to send the company’s newsletter to clients... read more

The Newest Tendencies in Digital Data Analytics

The Newest Tendencies in Digital Data Analytics

Online Marketing

Since the entire digital advertising industry is continuously changing, the data analytics segment inevitably undergoes considerable modifications, too. In this respect, it would be wrong to perceive major trends on... read more

Ad Fraudulence: Issues with Faulty Predictions

Ad Fraudulence: Issues with Faulty Predictions

Online Marketing

Undoubtedly, fraudulence remains one of the most urgent problems in the digital advertising industry. The amount of detected fraudulent traffic in various market niches proves that a large share of... read more

App Install Ads & Their Specifics

App Install Ads & Their Specifics

Mobile & Apps

The popularity of mobile applications is, undoubtedly, impressive these days, which inevitably forces talented developers to join the race and create their own apps in various niches. As for the... read more

Mobile Adaptive Design & Its Specifics

Mobile Adaptive Design & Its Specifics

Mobile & Apps

Clearly, it is the responsive design, which rules the digital world these days. However, even though the choice of applying responsive design for business webpages on mobile presupposes numerous benefits,... read more

Ad Creatives on Mobile: Measurement Strategies

Ad Creatives on Mobile: Measurement Strategies

Mobile & Apps

Even though a global mobile advertising industry has shown impressive growth within past years, the adoption of efficient measurement techniques in the segment is moving at a much slower pace.... read more

The Heartbleed Bug: Realities & Consequences

The Heartbleed Bug: Realities & Consequences

Tech & Gadgets

It is obvious that data security issues on the Web are not new to any of us. On the contrary, they have been a continuous disease of various online services... read more

Adaptation of Content for Responsive Design

Adaptation of Content for Responsive Design

Content Marketing

The notion of responsive design has already become one of the hottest trends in global online advertising. Naturally, many marketers now acknowledge the necessity of adapting content for such responsive... read more

Monetization of Mobile Messengers

Monetization of Mobile Messengers

Mobile & Apps

Obviously, it would be really hard to imagine our lives without smartphones today, as they have become perhaps the most indispensable gadgets, used both for work and people’s personal matters... read more

Content Marketing Insights of 2014

Content Marketing Insights of 2014

Content Marketing

Even though the notion of content marketing is hardly new in the industry, fast-changing trends on the global market force businesses to assure the continuous modification of applied techniques in... read more

Keys to Online Data Speed Optimization

Keys to Online Data Speed Optimization

Online Marketing

Undoubtedly, the notion of speed has gained incredible importance in the current digital realities. The world is mobile, we are mobile, and this can’t be left unnoticed by the world... read more

Digital Advertising Realities: Existing Opportunities & Challenges

Digital Advertising Realities: Existing Opportunities & Challenges

Digital Marketing

Since the use of versatile mechanisms of attracting customers and the rough competition in all niches have become the new “Must” in digital advertising, a carefully planned and executed online... read more