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Selling Tips From The World’s Best Salesperson – The Engineer
“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it,” - Albert Einstein A perspective…. Engineer: I don’t think... read more
Customer Loyalty is Disappearing as Fast as the Fortune 500
There have been numerous quotes about the fate of Fortune 500 companies and their disappearing lifespan. In fact, Peggy Noonan wrote an article on Forbes about it in 2011 stating:... read more
Three Keys to Retail Success: Authenticity, Consistency, and Trust
I love to shop. I like going to the mall so I can browse in the windows of my favorite shops, find a great sale, and imagine what it would... read more
The Magic of Making Government Data Open Source: Alohomora
Making Government Data Open Source With Alohomora Two things are inevitable, the old saying goes – death and taxes. While no one knows how or where their end may come,... read more
XBox One vs Playstation 4 (PS4)
The Playstation 4 and XBox One are scheduled to debut later this year and these Next Generation Consoles will most likely represent the next decade of gaming and entertainment. So... read more
Google Searches Are Like Onions…
In our personal lives, between the knowledge graphs, rich snippets and Google Now, Google are already making a case for themselves as our dutiful personal assistants – they’re just short... read more
Does Your Marketing Team Understand Consumers?
Results of new studies reported this week indicate that despite “big data” and various attempts to create customer intimacy, many marketers still do not understand customers and prospects. Specifically, while... read more
Two Tools To Manage Twitter Chats With Ease
If you participate in Twitter chats regularly you’re as sad as I am to hear that Twitter’s API changes made it difficult for some applications to work. TweetChat.com and TweetGrid.com... read more
Should Your Intranet Be More Like Facebook?
More and more it seems companies want their intranets to resemble social networking sites. Facebook, to be exact. Just last week, during a product demo, the prospect asked, “Can I... read more
5 Types of Social Media Followers and How to Attract Them
Infographics aren’t just pretty pictures, they do have some valuable information to communicate to us. Now rather than just give you a list of infographics to gawk at, which I... read more
Gartner Predicts CRM Will Be A $36B Market By 2017
The latest enterprise software forecast from Gartner shows Customer Relationship Management (CRM) increasing to a $36.5B worldwide market by 2017, a significant increase from the $20.6B forecasted in Q1 of... read more
The NSA Isn’t The Only Organization Interested In Big Data
If you thought — for even a little while — that the stuff you post online is private and confidential, then you’re probably now acutely aware that it just isn’t... read more
3 Step Approach to Marketing Analytics: Step 2 – Execute
In a previous post, “A 3-Step Approach to Marketing Analytics”, we outlined a simple methodology for the application of measurement and analytics in marketing. We followed that up with a... read more
