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Pinterest For B2B: Tips To Optimize Your Profile & Presence

Pinterest For B2B: Tips To Optimize Your Profile & Presence

It’s possible by now that your B2B business has created, or at least contemplated, a presence on the ever so popular and growing Pinterest. It’s hard to overlook the incredible... read more

Managing Large Teams of Writers Under Short Deadlines

Managing Large Teams of Writers Under Short Deadlines

Content Marketing

(Or Lessons from My Big Fat Content Marketing Project) Last year I led a content marketing project involving more than 700 pieces of original content developed by 15 writers across... read more

Ask the Expert: Email Marketing Best Practices

Ask the Expert: Email Marketing Best Practices

Expert Interviews

Despite the rapid growth of social media as a popular communications channel, emails are still an effective way for businesses to connect with and distribute information to consumers. In the... read more

There’s No Crying in….Small Business

There’s No Crying in….Small Business

Strategy

I absolutely *heart* Tom Hanks. And who didn’t adore that movie! One of those rare ensemble casts that were so balanced you forgot that Madonna, Rosie O’Donnell and others were... read more

Social Mobile Consumers Want it All and They Want it Now

Social Mobile Consumers Want it All and They Want it Now

The shocking pace of US smartphone adaptation has quickened two prevailing social mobile trends: 1) a heightened demand for instant information, and 2) an increasing dependence on user-generated content (UGC)... read more

5 Call Center Technologies Heating Up Customer Service

5 Call Center Technologies Heating Up Customer Service

Customer Experience

Let’s face it, most people don’t associate the call center world with innovation or excitement. For many, it’s a business expense, a necessarily evil, a source of many headaches, or... read more

The Death of the Social Media Guy

The Death of the Social Media Guy

There was a time long ago when dinosaurs ruled the earth and organizations considered it acceptable to have one person who “got” social media on staff. This person would be... read more

6 Ways to Win Over Mobile Visitors Now

6 Ways to Win Over Mobile Visitors Now

Mobile & Apps

“Your mobile visitor is both impatient and brutal.” That’s what Michael Ahearn, Vice President of Customer Development and Marketing at iLoop Mobile, had to say during Monetate’s recent webinar, Create... read more

Little Grey Cells #1… Marketing is About Selling With Wit, Humour and Style

Little Grey Cells #1… Marketing is About Selling With Wit, Humour and Style

Expert Interviews

Regular Monty’s Outlook contributor Tim Healey catches up with Richard Hall, best-selling author of business books that have beenpublished in 24 countries. Q. We’ve had the Arab spring – is... read more

4 Keys To Creating Quality Engagement Reviews

4 Keys To Creating Quality Engagement Reviews

Strategy

Much of the challenge many leaders face with employee engagement is the ability to measure it in an intelligible and tangible way. There are a number of ways this can... read more

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Connecticut Tourism Dedicates $27M to New Marketing Campaign

Connecticut Tourism Dedicates $27M to New Marketing Campaign

Marketing

Governor Dannel P. Malloy has revealed the new Connecticut tourism marketing campaign that has a budget of 27 million dollars over the next two years, reports the Washington Post. The... read more

When The Research Is Wrong

When The Research Is Wrong

Marketing

“Maybe companies should pay less attention to what small ‘focus groups’ say…” That’s how the brief article in the The Wall Street Journal began. It had me at hello. Market... read more

Brand Influence: Is Your Company Maximizing the Return on Its Efforts?

Brand Influence: Is Your Company Maximizing the Return on Its Efforts?

Branding

Image provided by: ArticlesBase.com Over the last 4 weeks, I have written a series of posts on how to measure an individual’s online influence and provided tips to improve your... read more

VoC: What’s Wrong with VoC and How Do You Get it Right? (Part II)

VoC: What’s Wrong with VoC and How Do You Get it Right? (Part II)

Customer Experience

In the previous post I shared the first part of my discussion around VoC with Erich Dietz, VP of Business Solutions at Mindshare Technologies (specialists in customer surveys and enterprise... read more

Why a B2B Marketer’s Blog Can Have Exponential Power

Why a B2B Marketer’s Blog Can Have Exponential Power

B2B Perspective

B2B Marketers who blog can increase awareness, credibility and leads, while improving their search engine rankings. Exponential power is a force that starts slow, but then grows increasingly faster over... read more

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