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Fewer Silos, Happier Customers: An Inverse Relationship That Makes Sense

Fewer Silos, Happier Customers: An Inverse Relationship That Makes Sense

Customer Experience

A few years ago, the buzzword du jour was SoLoMo, a concept that aimed to integrate the megatrends of social, location-based information and mobile platforms. As a term, it’s faded... read more

Does Anyone Actually Trust Sponsored Content?

Does Anyone Actually Trust Sponsored Content?

Content Marketing

If you’ve decided to give content marketing a try, chances are you want to achieve one main goal: to get people to trust your brand and hopefully become lifelong customers.... read more

Surpassing Business Obstacles with the Right Kind of Attitude

Surpassing Business Obstacles with the Right Kind of Attitude

Strategy

As a beginning business owner, there is that tendency to get overwhelmed with the staggering aspects to look at when managing a small business. This eventually starts to take its... read more

3 Trends Shaping Mobile Commerce

3 Trends Shaping Mobile Commerce

Mobile & Apps

A new study finds 32% of all online purchases are made over mobile devices. Businesses in a variety of industries are looking for solutions to help them segue into the... read more

Telemarketing – Because Real Conversations are Growing Passe

Telemarketing – Because Real Conversations are Growing Passe

Digital Marketing

People are so quick to dismiss telemarketing as a relic of a regrettable era of marketing. Privacy was disrespected. Pressure was applied when customers really wanted to say no. Who... read more


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Event Marketing Search on Twitter

How To Find Breaking News Fast, Using Twitter Monitoring

With the amount of technology now available, you don’t have to be a journalist to find a breaking news story. Timing is everything when it comes to news and Twitter’s... read more

Career Conversations: A Chemistry Experiment

Career Conversations: A Chemistry Experiment

Human Resources

In their recent HBR blog post, Judith and Richard Glaser explore the neurochemistry of conversation. They explain that: “When we face criticism, rejection or fear, when we feel marginalized or... read more

Factors to Consider While Optimizing the Title Tag For SEO

Factors to Consider While Optimizing the Title Tag For SEO

Adhering to SEO is of utmost importance for every business to create a strong online presence. It is one of the most effective methods to increase brand visibility on the... read more

What Recruiters Remember

What Recruiters Remember

Human Resources

A story about a dog, a recruiter and the things applicants should pay attention to It was a warm, late-spring afternoon and I had opted to work from home. The... read more

The Subtleties of a Perfect Pitch

The Subtleties of a Perfect Pitch

BrandViews / DigitalRelevance

A recent study conducted by the Media Relations team at Frac.tl involved interviewing more than 500 writers, editors and publishers from domains with varying degrees of authority. Kelsey Libert, VP... read more

The Experts Speak: Brilliant Trade Show Booth Ideas

The Experts Speak: Brilliant Trade Show Booth Ideas

Marketing

Even with online marketing tactics on the rise, trade shows should not be excluded from your yearly B2B marketing budget. Exhibit Surveys Inc.’s Trade Show Trends Report indicates that 49%... read more

The Second Biggest Mistake You Are Making

The Second Biggest Mistake You Are Making

Strategy

My career transition practice is full of amazing people with a huge well of talent, potential and experience. Each person is completely different. And with each person, I’ve identified a... read more

17 Helpful SEO Tools and Tool Reviews

17 Helpful SEO Tools and Tool Reviews

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank... read more

So You've Got A Great Looking Website – But What Do You Actually Do?

So You’ve Got A Great Looking Website – But What Do You Actually Do?

Online Marketing

Salespeople and entrepreneurs are often encouraged to rehearse their elevator pitches. An elevator pitch is a succinct and persuasive sales pitch that could be used to impress a potential client... read more

How Telecom Expense Management Suppliers Can Provide Long-Term Support And Future Savings

How Telecom Expense Management Suppliers Can Provide Long-Term Support And Future Savings

Strategy

The ongoing support that a Telecom Expense Management (TEM) supplier can provide to a business, is just as invaluable as the initial financial savings which are gained. With their specialist... read more