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Marketing from the Heart

Marketing from the Heart

Marketing

This week, I am working on really opening up my mind to some new ideas. I will be getting a chance to listen to some great marketing presentations and networking... read more

Does Above the Fold Really Exist in Email Marketing?

Does Above the Fold Really Exist in Email Marketing?

Email Marketing

Every marketer will know that ‘above the fold’ has been an important rule for print advertising and even website design to abide by. But with the growing percentage of users... read more

Jack White Disses Foo Fighters And Rolling Stone In Kanye Rant

Jack White Disses Foo Fighters And Rolling Stone In Kanye Rant

Jack White is no stranger on telling everyone his feelings about music and media. Performing at Fenway Park, White went on a Kanye West-esque rant aimed at the The Foo Fighters,... read more

How Local Search Engine Optimization Works

How Local Search Engine Optimization Works

Building a small business from the ground up is a bit more complicated today than it was a decade ago. Then, it was mostly a matter of good placement in... read more

misogynist customer publicly shamed on facebook

Female Bartender Shares Misogynist Customer’s Credit Card Slip

Yet another receipt image is going viral on social media, but this one isn’t bearing a shockingly large or small tip, nor boasting a judgmental message from the payer. Instead,... read more

3 Ways to Leverage First Party Insights to Capture More Customers

3 Ways to Leverage First Party Insights to Capture More Customers

You’ve finally acquired the right marketing software in order to gather first party data. In other words, you officially have, at your fingertips, detailed and accurate consumer insights. Now what?... read more

The One Thing You Should Do on Social Media Every Day

The One Thing You Should Do on Social Media Every Day

Social media is often called “relationship” marketing: instead of throwing messages at your audience, you’re actually developing a connection with them. You get to know what they like, share jokes... read more

Here Is What Instagram Brand Partners Are Doing With Hyperlapse

Here Is What Instagram Brand Partners Are Doing With Hyperlapse

A couple of weeks ago, we covered the most successful brands using Hyperlapse, Instagram’s app for flawless time-lapse photography. As you probably know by now, Instagram is currently testing its ads... read more

Slang in The Dictionary: Totes Amaze or Utter Disgrace?

Slang in The Dictionary: Totes Amaze or Utter Disgrace?

Trends & News

The English language is a complex, yet beautiful thing. It’s notoriously difficult for non-speakers to learn, with its irregularities and inconsistencies, but which other tongue gives you words as sumptuous... read more

Is Content Marketing Destroying SEO?

Is Content Marketing Destroying SEO?

Content Marketing

Ever since content marketing emerged on the scene several years ago, people have been predicting the demise of search engine optimization. Currently, SEO still holds an important place in bringing... read more

"Follow the Fear": Tim Washer on How to Use Humor in Content Marketing

“Follow the Fear”: Tim Washer on How to Use Humor in Content Marketing

BrandViews / NewsCred

First, the truth: B2B is, by definition, humorless. That is unless you can capture Tim Washer-esque creativity to power your content initiatives.  As the first guest speaker at NewsCred’s Content... read more

5 Ways To Make Your Video Marketing Campaign Succeed

5 Ways To Make Your Video Marketing Campaign Succeed

BrandViews / OMI

If you’ve even glimpsed at social media this summer, you’ve seen hundreds of ice buckets being poured on your friends’ heads. It’s pretty much inescapable. If you’ve read“Contagious: Why Things... read more

What Reality Capture Reveals In Site Surveys And The Wreckage Of A Pearl Harbor Battleship

What Reality Capture Reveals In Site Surveys And The Wreckage Of A Pearl Harbor Battleship

BrandViews / Autodesk

Reality capture does exactly what it says on the tin: It captures reality and puts it into your computer, into the cloud, or pretty much wherever you want that captured... read more

How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking

How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking

What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? In my opinion, it is the ability to directly target the decision-makers you... read more

Your Double Life and Your Lead Generation Campaign

Your Double Life and Your Lead Generation Campaign

Strategy

The idea of having a double life sounds like the worst one you could have as part of a lead generation strategy. Yet, despite this, plenty of sales professionals engage... read more