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Should You Include the Same Keyword with All Match Types in AdWords?
There is an age-old argument about structuring your account based on the match type of the keywords in each ad group. Should you add all keywords on exact, phrase, and... read more
How to Create a Six Second Product Demo Using Vine
A product demo should not only showcase your new product in a unique way (Like foamCraft did in the Vine below), but also get right to the point. What does... read more
Your Company Can Create Its Own Khan Academy. We Did.
974 videos, 2,159 subscribers, 272,211 video views – all in just 17 months. Those are the key stats around Avaya Mentor, our program to create how-to YouTube videos led by me and... read more
12 Brands That Follow the 12 Tenets of the Scout Law
Every Monday night, from age 6 through age 17, you could find me at a Boy Scout meeting. Many of those Scouting values are still fresh in my mind –... read more
Value Proposition Testing: Optimize Through Email in 5 Easy Steps
Crafting a value proposition that speaks to your target audience can make a world of difference. People have wants and needs. And if you can explicitly address those wants and... read more
Aligning Sales and Marketing: Why Bother?
“I go to trade shows and collect the leads from the punters. When I get back to the office I follow up the leads by email and phone. The marketing... read more
SuperBrands and the Unreasonable Screen: How to Lead in Mobile
I was speaking with David Epstein, the founder of The Unreasonable Institute, the brainchild of Unreasonable at Sea, the Google sponsored innovation ship that is presently sailing from port to... read more
Are You a “Fumbler” or “Fact Finder”?
Best practices for a BI and analytics strategy As a student, my biggest fear was that the teacher would call on me and I wouldn’t know the answer to her... read more
Deceiving Without Lying
“It’s true I deceived you but I wasn’t lying.” The statement, spoken brazenly by a work colleague, momentarily floored me. I thought deception and lying were the same thing. A... read more
Recipe for a Wildly Successful Multichannel Campaign
We recently released the results from one of our customer campaigns, in which our client saw a dramatic increase in new qualified sales leads (more than 600%) in one month.... read more
eHarmony Looking to Matchmake in Jobs Market
eHarmony has been matchmaking for more than a decade — but now it’s looking to expand that service into the office. The company has redesigned its entire site to be... read more
Mistakes, Lies, and Training
Mistakes I hate to make mistakes. I know I am human. I tell myself we all make mistakes. But big or small, consequential or meaningless, they bum me out. The... read more
Critical Minute: Restore Wrigley vs. Curse of the Billy Goat
Wrigley Field’s famous “Curse of the Billy Goat” started in 1945 when Billy Sianis was escorted out of a game because his pet goat was disturbing other fans. He responded... read more
A Successful Content Creation Campaign, With a Content Editor
SEO industry is always in the hunt for a creative content. People have realized the importance to put some high quality content in their blog, website and other platforms to promote their... read more
How to Create a “Do-It-Yourself” Fund for Diversification
The stock market has only one direction in mind and that’s up. I sense there’s froth building up. This current market action reminds me a bit of what happened in... read more
