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The 7 Habits Of The “Just Good Enough” Social Marketer

The 7 Habits Of The “Just Good Enough” Social Marketer

I’ve always been a perfectionist, and it worked out ok when I was getting through the early part of my career as a journalist. Sources were carefully grilled. Everything had... read more

How To Effectively Use Social Media To Screen Candidates

How To Effectively Use Social Media To Screen Candidates

Human Resources

Let me guess, you already are using social media to screen candidates. And you are not alone. According to a recent survey by Reppler, 91 percent of people involved in... read more

Guy Kawasaki

Guy Kawasaki: Humor, Insight and Innovation

Business Innovation

It’s not every day that you sit down to listen to a keynote address, thinking, “Hey, I really like this guy – He’s funny! I actually did  laugh out loud!”... read more

3 Ways To Engage B2B Buyers Before They Engage You

3 Ways To Engage B2B Buyers Before They Engage You

B2B Marketing

The B2B sales process has undergone a substantial transformation over the last several years. With the proliferation of the web and its impact on increasingly self-sufficient B2B buyers, firms are... read more


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Come Over To The Plus Side: Google+ And Its SEO Benefits

Come Over To The Plus Side: Google+ And Its SEO Benefits

SEO as we knew it is dead. Or at least it’s dying. The good news is that Google+ is evolving to present an entirely new (and much more natural, too)... read more

Social Media Etiquette [Infographic]

Social Media Etiquette [Infographic]

Contrary to popular belief, there are etiquette rules for social media, though there haven’t always been.  As social media sites have become more popular, a need for rules has arisen.... read more

Seth Rogen To Nancy Grace ‘You Are A F—ing Dumbass’

Seth Rogen To Nancy Grace ‘You Are A F—ing Dumbass’

Sometimes, you just have to call them as you see them. That is what actor and noted marijuana advocate, Seth Rogen, did when responding to Nancy Grace’s Anti-weed tirade on... read more

Getting to the Right Person

Getting to the Right Person

Strategy

Marketing – More and more it is going to be finding the right person who is a decision-maker for a company. The bigger the company, the harder this process is.... read more

Author Gabriel Garcia Marquez Mourned On Twitter

Author Gabriel Garcia Marquez Mourned On Twitter

Author Gabriel Garcia Marquez passed away today at the age of 87. The Nobel winning novelist, who penned books like One Hundred Years Of Solitude and Love In The Time... read more

Yikes! 5 E-Commerce Bloopers to Sort Out ASAP!

Yikes! 5 E-Commerce Bloopers to Sort Out ASAP!

Online Marketing

Do you know that these 5 tips could be the difference between online sales and none at all? Thought so, get reading chaps. 1) No value proposition TeeFury is the... read more

Rob Woodridge: How to Provide a Great Mobile Video Experience

Rob Woodridge: How to Provide a Great Mobile Video Experience

Expert Interviews

I have written before that marketers must realize the creation of compelling video content is separate from ensuring that content is discovered. Assuming your target audience will find your video... read more

What Would Social Media In Real Life Look Like?

What Would Social Media In Real Life Look Like?

Lately there has been a rash of virtual situations being made into funny videos, such as my favorite, A Conference Call in Real Life, in which a conference call is... read more

Why You Are Not Organized for Effective Marketing Automation: Part 4

Why You Are Not Organized for Effective Marketing Automation: Part 4

Marketing Automation

Hire or train? Obtaining the right skills for your organization. We learned in the last edition that roles and responsibilities vary widely, depending on the organizational model your organization employs.... read more

Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI

Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI

There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true. Nor is social media only good for measuring an increase in... read more