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The Importance Of Follow Up – A “No” Strategy That Can Lead To A “Yes”
I read “Why 8% of sales people get 80% of the sales“ written by Robert Clay with Marketing Wizdom that emphasizes the importance of follow up. As a sales manager, you are tasked with... read more
Hiring an In-House Affiliate Marketing Manager? Tips on Finding the Right Candidate
As more retailers add affiliate programs to their marketing mix, it’s becoming clear that tossing the job of overseeing the program onto any marketer’s plate is not necessarily the best... read more
AdWords Campaigns Limited by Budget? Find Out What It Means & What to Do
Budgeting seems to be the topic on everyone’s minds lately and I can’t help but think that this is due to Google’s subtle, or not so subtle, ways of telling... read more
Are There Any Customer Service Absolutes?
The customer is always right Smile when you talk to the customer Don’t argue with a customer the list goes on and on . . . Customer service would be... read more
Mistakes To Avoid When Exhibiting Your Business At A Trade Show
Image by Recuerdos de Pandora There are numerous benefits to be gained from taking your business to an exhibition – but only if you do all your research beforehand, plan... read more
Mobile Marketing TODAY, Not Tomorrow
Prior to jumping directly into the mobile movement, marketers need to evaluate their goals and objectives for the mobile channel as it is unlike any other marketing tactic. Just because... read more
Subscription-Based Business Models: An Overview
With the recent announcement that users of Adobe’s Creative Suite will only be able to access and update the software by subscription, businesses and consumers are asking questions about how... read more
What Does Mobile Mean for Small Businesses and Nonprofits?
It’s no secret that mobile device usage is skyrocketing. Just check out these stats. And it’s not just consumers using their mobile devices. A recent Constant Contact survey shows that... read more
The Top Five Qualities Your Professional Services Marketer Should Have
Building the right marketing team and gathering the right marketing resources for your professional services firm is not as simple as it may seem. Whether hiring an in-house professional or... read more
Personalize Customer Service to Create Amazing Customer Experiences
Personalize the Customer Experience There is one thing that you can do that almost guarantees that your customer will want to come back and do business with you. It’s more... read more
The What and How of Public Speaking
Forty-thousand people signed up for a free online public speaking class offered by the University of Washington. Now, you might think that as a public speaking coach that this has... read more
In B2B Marketing, It’s Usually Better To Act Than Wait
I wrote an article last year titled How to Recognize and Avoid the Seven Deadly Sins of B2B Marketing. Sin number six is “stagnancy.” Stagnancy occurs for a number of... read more
Advice On Using Hashtags :: Magnet Minute (video)
This week on the Magnet Minute, Amy shares some advice on how to use hashtags to optimize your social media presence. Facebook recently announced it’ll implement the use of hashtags... read more
Landing Pages: 5 Points to Remember for More Conversions
As I’ve said before, landing pages are important to your marketing mix. To truly convert your audience and get them into your funnel, you need to use a landing page.... read more
DecideQuick Makes Informed Decisions By Providing Similar User Experiences From Social Media
Life is about decisions and we are known by the decisions we make. Often while making such decisions we end up being clueless and need an unbiased opinion. We either... read more
