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Minding the Gap Between Sales and Marketing

Minding the Gap Between Sales and Marketing

Marketing

A successful sales process is a complicated series of events that ultimately pays off in the victory of a “win,” as so many closers like to call it. This end... read more

Show Me the Money: 2 Ways the Internet of Things Will Unlock Your Customer’s Revenue Potential

Show Me the Money: 2 Ways the Internet of Things Will Unlock Your Customer’s Revenue Potential

Digital Marketing

Over the past few years, there’s been a lot of hype about the Internet of Things (IoT) and its massive potential to change how we live, work and conduct business.... read more

7 Reasons Why Visual Content is Important For You + 16 Mostly Free Image Sources

7 Reasons Why Visual Content is Important For You + 16 Mostly Free Image Sources

Content Marketing

Have you noticed the emphasis on visual content marketing these days? Visual Content for Your Visual Fans We are predominantly visual creatures. We are wired that way. “…our being visual... read more

Free cars for welfare recipients? No.

No, Welfare Recipients Aren’t Being Given Cars And Free Gas

There’s been an uproar across social media the past several days as people are concerned with a news item that claims welfare recipients will soon be given a car and... read more

Prostate Cancer Foundation Rejects Reddit Funds

Cancer Foundation Rejects Reddit Money Raised From The Fappening

Were you aware that The Fappening is not only about leaking nude celebrity photos? It is also about raising money for Prostate Cancer research. Sure, the event began as nothing... read more

The Hard Truth: Why Reporters Won’t Answer Your Phone Calls

The Hard Truth: Why Reporters Won’t Answer Your Phone Calls

Public Relations

I remember those days in the Big Apple pitching heaps of reporters during the mid to late 90s. It was often a tense moment on the phone because once the... read more

Workplace Bullying Is A Huge Problem

Workplace Bullying Is A Huge Problem

Human Resources

Workplace bullying is a serious issue. It’s an issue that I don’t think gets enough attention, considering how big of a problem it is. I was really shocked and surprised... read more

Pinching and Zooming Mobile Revolution

Pinching and Zooming Mobile Revolution

Mobile & Apps

Mobile has become an important part of our lives, but most companies still do not have a mobile strategy and do not set budgets for mobile solutions. Although business owners... read more

If You're Still Trying to Peddle SEO in 2014, Prepare for Your Funeral

If You’re Still Trying to Peddle SEO in 2014, Prepare for Your Funeral

Warning– this post may offend some stalwart SEO consultants. They get visibly red in the face when I point out how times have changed. I’m not here to destroy the... read more

Are Focus Groups Still Relevant?

Are Focus Groups Still Relevant?

Marketing

A focus group is defined as a group of individuals tasked with providing feedback to a company on a new product, feature or concept. These groups are generally utilized during... read more

Communicate a Bigger Vision with Content Marketing

Communicate a Bigger Vision with Content Marketing

Content Marketing

If your marketing could only accomplish one thing, what would it be? Retailers would say getting buyers into the store, because that’s where they can best convert interest into favorable... read more

Successful Retailing Online

Successful Retailing Online

Digital Marketing

Successful Retailing Online The rapid pace of change in the UK retail sector is frightening. Retailing online is no different and brings into sharp focus the importance of pursuing a... read more

7 Lessons for Managing Social Media Crises

7 Lessons for Managing Social Media Crises

Social media crises are the angry birds of crisis management.  On one hand, they unfold before your very eyes and you just can’t look away.  On the other, they keep... read more

Piers Morgan Announces Leaving CNN

Piers Morgan Leaving CNN, Announces Departure On Twitter

  Piers Morgan is leaving CNN, according to a series of tweets he sent out Tuesday morning. Morgan hosted Piers Morgan Live on CNN from 2011 to 2014, replacing Larry... read more

10 Words To Never Use For Your Personal Brand

10 Words To Never Use For Your Personal Brand

Branding

Everyone has a unique personal brand. When it comes to defining your personal brand, it’s important to be very careful in what you say when describing yourself. Words are incredibly... read more