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How to Share the Secrets of Project Management

How to Share the Secrets of Project Management

Strategy

Project managers can often be mistaken for wizards in the business world – the ones that, when there is business change, swoop down Merlin-like with big complicated charts, PC’s and... read more

Can Twitter Be Used To Predict Crime? Researchers Say Yes

Can Twitter Be Used To Predict Crime? Researchers Say Yes

Twitter posts can be used to predict crime, says researchers. They aren’t talking about #420 posts either. It isn’t as simple as looking for tweets where people talk about committing... read more

Top 4 Reasons Social Media Fans Flee and How to Stop Them

Top 4 Reasons Social Media Fans Flee and How to Stop Them

Are you making your social media followers run in the other direction without even realizing it? Has your social community been shrinking? Wonder why? Here are the top four reasons... read more

General Mills Reverses Social Media Artibration Policy And Apologizes

General Mills Reverses Social Media Artibration Policy And Apologizes

General Mills has reversed its arbitration policy in regards to social media and other online interactions with the company. Last week we reported that General Mills had altered its legal... read more

83 Exceptional Social Media and Marketing Statistics for 2014

83 Exceptional Social Media and Marketing Statistics for 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you:... read more


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Website Templates are Great… But

Website Templates are Great… But

Online Marketing

We’ve set up templates for clients in the past, mostly using WordPress. They are sometimes a quick and inexpensive solution for a client needing a CMS (content management system) with... read more

Using the Unsubscribe Process to Grow Your Company

Using the Unsubscribe Process to Grow Your Company

Email Marketing

Making sure you have a solid email unsubscribe strategy is nothing new. You know that if people want out, then that means they want out, stat, and if you try... read more

Social Media Boon or Bust for Small Businesses?

Social Media Boon or Bust for Small Businesses?

Small Business

Just a few years ago, social media or digital marketing was heralded as the “Great Equalizer” — a tool that would give small businesses an equal footing with the giants... read more

How To Fix Your Facebook "Reachpocolypse" Problem

How To Fix Your Facebook “Reachpocolypse” Problem

Is your business still putting all its eggs in Facebook’s basket? If so, you might want to rethink that tactic. Facebook has reduced the number of organically shared status updates... read more

42 Conversion Optimization Best Practices for Beginners (Part Two)

42 Conversion Optimization Best Practices for Beginners (Part Two)

Online Marketing

Getting conversions for your website is a tough racket. It requires a deft touch and knowledge of when to take the right kind of action. It demands anticipation of your... read more

Fixing Your Intranet: A Guide For Leadership

Fixing Your Intranet: A Guide For Leadership

Leadership

The corporate intranet is a complex organism. This prettier, younger sister of earlier knowledge management tools is now ever-present in many larger enterprises. While intended to tap into pre-existing employee... read more

10 Commandments for Lead Nurturing Success

10 Commandments for Lead Nurturing Success

Sales Management

The importance of lead nurturing can’t be overstated. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads, at 33% lower cost. Lead nurturing benefits... read more

5 Personal Branding Tools for PR Professionals

5 Personal Branding Tools for PR Professionals

Public Relations

Last week, I had the awesome opportunity to speak at a meeting of PRSSA-UD (Public Relations Student Society of America – University of Delaware chapter). It felt a lot like... read more

How Real Time Bidding Factors into Sales Strategies

How Real Time Bidding Factors into Sales Strategies

Sales Management

In business, visibility equals interest and, with the right marketing, interest equals revenue. Real-time bidding, the practice of bidding for, selling, and buying ad space and displays in real-time, is... read more

The Best Candy To Enjoy For Easter

The Best Candy To Enjoy For Easter

The Easter bunny is coming to town and delivering some amazing candy. From chocolate covered marshmallow eggs to colorful jelly beans, there’s a ton of candy that can appeal to... read more