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Declaring War On Tradition: Why Guerrilla Marketing Is Here To Stay

Declaring War On Tradition: Why Guerrilla Marketing Is Here To Stay

Marketing

The first principle of guerrilla warfare is to “abandon conventional military tactics.” In doing so, this strategy favors the element of surprise and lends a competitive advantage to those willing to fight,... read more

Employee Engagement: Living Your Brand Promise

Employee Engagement: Living Your Brand Promise

Human Resources

What’s the purpose of employee engagement? Supposedly, dis-engaged employees spell weak business results, so it stands to reason that engaged employees will yield strong business results, right? Not necessarily. Engagement... read more

Breast Pump Technology Hackathon

MIT Is Hosting A Breast Pump Hackathon This Weekend

MIT Media Lab is hosting a breast pump hackathon this weekend, giving 150 participants the opportunity to improve breast pump technology. The Make the Breast Pump Not Suck Hackathon includes parents,... read more

Four Major Caching Types and Their Differences

Four Major Caching Types and Their Differences

Tech & Gadgets

Ever hear the phrase “clear your cache” and wondered about this voodoo magic? In most situations, people are probably referring to your browser cache so that you can see the... read more

White House Fence Jumper

Man Jumps White House Fence, Walks Through Front Door

President Barack Obama’s secret service detail has once again come under scrutiny, this time for allowing a man to jump the White House fence, and walk through the front door... read more

Branching Out: How to Effectively Expand Your Social Marketing Presence

Branching Out: How to Effectively Expand Your Social Marketing Presence

When it comes to social media marketing, everyone’s gotta start somewhere. Maybe you launched a Facebook page when you first started your business, and it’s gotten to the point where—through... read more

Is Social Media Worth Your Time And Money?

Is Social Media Worth Your Time And Money?

Measuring the ROI of Your Social Media Marketing Strategy It’s Social Saturday, again. This week, I want to take you a trip back through time. All the way back to... read more

5 Questions to Ask When Defining Your Personal Brand

5 Questions to Ask When Defining Your Personal Brand

Branding

Whether you’re an accountant, entrepreneur, or writer, any type of professional can benefit from building a personal brand. When creating your personal brand, the most important (but most difficult) step... read more

YouTube Advertises Itself With Pizza Trickery

YouTube Advertises Itself With Pizza Trickery

The Tony’s Pizza ad is a smart video. If you haven’t seen it, scroll down the page to see it. YouTube has made the video to advertise itself as an... read more

How to Start a Startup: Discover 3 Learning Resources to Turn Your Product Idea Into Reality

How to Start a Startup: Discover 3 Learning Resources to Turn Your Product Idea Into Reality

BrandViews / Autodesk

From ideation to product fulfillment, product manufacturing can be a challenge for entrepreneurs. Without a firm grasp of supply-chain mechanics, manufacturing partnerships, and a laundry list of variables involved in... read more

Selling Yourself Requires Plot and Narrative

Selling Yourself Requires Plot and Narrative

Human Resources

Selling yourself requires both: Strong Plot, and Interesting Narrative. Living in Saratoga Springs, NY and going to the oldest racecourse in the United States, I became a fan of announcer... read more

What Are Push Notifications & Why Are They Important To Your App?

What Are Push Notifications & Why Are They Important To Your App?

Mobile & Apps

Push notifications are instant text messages that are sent directly to the user’s mobile display screen. What makes these types of notifications so powerful is that it disrupts whatever the... read more

How Do I Know It’s Time to Buy Applicant Tracking Software?

How Do I Know It’s Time to Buy Applicant Tracking Software?

Human Resources

Applicant tracking software is a proven way to improve HR productivity levels. However, many potential buyers put off making a purchase. One reason is because they’re not sure it’s the... read more

How to Balance 3 Teleprospecting Techniques To Manage Your Lists

How to Balance 3 Teleprospecting Techniques To Manage Your Lists

Strategy

In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. With more and more sales leaders implementing new strategies, it’s important for inside... read more

Content Outsourcing Beyond the Written Word

Content Outsourcing Beyond the Written Word

Podcasts

Listen Now: Welcome to Episode 88 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed the top 10 reasons you might want... read more