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Pinterest For B2B: Tips To Optimize Your Profile & Presence
It’s possible by now that your B2B business has created, or at least contemplated, a presence on the ever so popular and growing Pinterest. It’s hard to overlook the incredible... read more
Managing Large Teams of Writers Under Short Deadlines
(Or Lessons from My Big Fat Content Marketing Project) Last year I led a content marketing project involving more than 700 pieces of original content developed by 15 writers across... read more
Ask the Expert: Email Marketing Best Practices
Despite the rapid growth of social media as a popular communications channel, emails are still an effective way for businesses to connect with and distribute information to consumers. In the... read more
There’s No Crying in….Small Business
I absolutely *heart* Tom Hanks. And who didn’t adore that movie! One of those rare ensemble casts that were so balanced you forgot that Madonna, Rosie O’Donnell and others were... read more
Social Mobile Consumers Want it All and They Want it Now
The shocking pace of US smartphone adaptation has quickened two prevailing social mobile trends: 1) a heightened demand for instant information, and 2) an increasing dependence on user-generated content (UGC)... read more
5 Call Center Technologies Heating Up Customer Service
Let’s face it, most people don’t associate the call center world with innovation or excitement. For many, it’s a business expense, a necessarily evil, a source of many headaches, or... read more
The Death of the Social Media Guy
There was a time long ago when dinosaurs ruled the earth and organizations considered it acceptable to have one person who “got” social media on staff. This person would be... read more
6 Ways to Win Over Mobile Visitors Now
“Your mobile visitor is both impatient and brutal.” That’s what Michael Ahearn, Vice President of Customer Development and Marketing at iLoop Mobile, had to say during Monetate’s recent webinar, Create... read more
Little Grey Cells #1… Marketing is About Selling With Wit, Humour and Style
Regular Monty’s Outlook contributor Tim Healey catches up with Richard Hall, best-selling author of business books that have beenpublished in 24 countries. Q. We’ve had the Arab spring – is... read more
4 Keys To Creating Quality Engagement Reviews
Much of the challenge many leaders face with employee engagement is the ability to measure it in an intelligible and tangible way. There are a number of ways this can... read more
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Connecticut Tourism Dedicates $27M to New Marketing Campaign
Governor Dannel P. Malloy has revealed the new Connecticut tourism marketing campaign that has a budget of 27 million dollars over the next two years, reports the Washington Post. The... read more
When The Research Is Wrong
“Maybe companies should pay less attention to what small ‘focus groups’ say…” That’s how the brief article in the The Wall Street Journal began. It had me at hello. Market... read more
Brand Influence: Is Your Company Maximizing the Return on Its Efforts?
Image provided by: ArticlesBase.com Over the last 4 weeks, I have written a series of posts on how to measure an individual’s online influence and provided tips to improve your... read more
VoC: What’s Wrong with VoC and How Do You Get it Right? (Part II)
In the previous post I shared the first part of my discussion around VoC with Erich Dietz, VP of Business Solutions at Mindshare Technologies (specialists in customer surveys and enterprise... read more
Why a B2B Marketer’s Blog Can Have Exponential Power
B2B Marketers who blog can increase awareness, credibility and leads, while improving their search engine rankings. Exponential power is a force that starts slow, but then grows increasingly faster over... read more
