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The Best Way to Supercharge Your B2B Advertising Efforts

The Best Way to Supercharge Your B2B Advertising Efforts

B2B Marketing

When it comes to B2B lead generation I will always place advertising as the final piece to the puzzle, not because I don’t think it has much value, but because... read more

High School Students Allowed To Pose With Guns For Yearbook Photos, Board Rules

High School Students Allowed To Pose With Guns For Yearbook Photos, Board Rules

High school seniors at a central Nebraska school district will be permitted to sport a firearm while posing for their yearbook photos. The Broken Bow Public School board voted 6-0... read more

How Emotional Should Your Content Be? Pt. 3

How Emotional Should Your Content Be? Pt. 3

Content Marketing

Over the last couple of weeks, I have been writing about how emotional content affects viral content. If you have been following along, you now know what kind of influence... read more

3 Essentials Of Learning For B2B Marketers — Explore, Discover, Experience

3 Essentials Of Learning For B2B Marketers — Explore, Discover, Experience

B2B Marketing

In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers.” There are many qualifying criteria... read more

Data Cash Drain

Data Quality: Cash Drain or Cash Gain?

Big Data

Solving data quality problems requires investment, and it’s an investment no business can avoid. Poor data quality can lead to compliance issues, legal challenges and increased effort from all sides.... read more

Klout

Why Your Klout Score Means Zero, Nada, Nothing, Squat!

It’s difficult to run a successful consumer-oriented business without having a social media presence. Our new, interconnected world encourages customers to interact directly with brands, and brands that don’t talk... read more

7 Rules for Rocking the Mobile Inbox

7 Rules for Rocking the Mobile Inbox

Podcasts

Listen Now: Welcome to Episode 93 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we addressed the question “Email and Social: Do You... read more

Town Residents Ask 'Illegal Pete's' Mexican Restaurant To Change Its Name

Town Residents Ask ‘Illegal Pete’s’ Mexican Restaurant To Change Its Name

The owner of the Illegal Pete’s, a Mexican restaurant chain, is being pressured to rename his business just three weeks before he’s set to open a new restaurant in Old... read more

Nail Your Digital Marketing in 2015 With These Top Tools

Nail Your Digital Marketing in 2015 With These Top Tools

B2B Marketing

For us B2B marketers, 2015 is bringing new challenges and sharpened digital strategies. But in order to carry out your new strategy, you may need to investigate new digital tools... read more

What I Learned from Frank Perdue, a Wonderful Marketer

What I Learned from Frank Perdue, a Wonderful Marketer

Marketing

I have been lucky enough to work with some of the most successful entrepreneurs in the world. Each of them has been idiosyncratic and quite amazing. In January 1984, I... read more

UN Reps 'Deeply Disturbed' That Detroit Is Shutting Off Water To People Who Don't Pay Their Bills

UN Reps ‘Deeply Disturbed’ That Detroit Is Shutting Off Water To People Who Don’t Pay Their Bills

United Nations experts say that they are “deeply disturbed” at the indignity faced by Detroit residents who have had their water shut off because they didn’t pay their water bills.... read more

Meta Data Gears

Stop Overthinking Your Meta Data

Recently, while working with a client, a discussion about Meta Data was had – they were launching several new websites, and while I was contributing to the creation of their... read more

From Lone Star to Five Star

From Lone Star to Five Star

Customer Experience

You’re the marketing head for a new startup in New York City. Or maybe you’re the owner of a small Iowa-based chain of bookstores that have been around for the... read more

Churches In California Forced To Cover Elective Abortions

Churches In California Forced To Cover Elective Abortions

Some churches in California are crying foul now that the state is requiring all employers — including religious organizations — to provide health insurance plans that cover abortions. California’s Department... read more

Google's Universal Analytics - Ready To Jump In?

Google’s Universal Analytics – Ready To Jump In?

Business Intelligence

Back in May 2014, some of the team from SMG headed down to SMX London; arguably the premier SEO conference in the UK calendar. As a forward thinking search marketing... read more