Also Trending Right Now:
All Articles
B2B: For Higher Revenue, Don’t Market Just Product and Price
B2B companies who focus on their impact on customer success can significantly improve their profitability, revenue, and relationship growth. When asked to describe what they do, most B2B companies will... read more
12 Reasons Why Blogging Is The #1 B2B Marketing Tactic
B2B companies who blog are able to increase awareness, credibility, search engine rankings and leads – all while linking marketing efforts back to business goals. The Content Marketing Institute (CMI)... read more
More on Plugins for WordPress and SEO
We’ve blogged before on the subject of WordPress and what plugins work well for running your site. However, since the go live of Penguin and the latest version of Google... read more
How Social Media Engagement Can Help B2B CEOs
B2B CEOs who are active on social media can raise and shape their company’s profile, motivate employees, recruit top talent and build greater trust. In a study by BRANDfog, a... read more
History of Copywriting
The history of copywriting is a long and illustrious one, filled with groundbreaking work, amazing writers, and incredible stories of darn good copy that have turned heads for decades. Here’s... read more
Are You Marketing By Psychographics?
We talk a lot about segmenting by your list’s demographics. Breaking your list into segments certainly helps you deliver what each reader is looking for. But have you ever considered... read more
Does Your Company Have a Skills Shortage? How to Adapt Your Corporate Recruitment Strategy
Startups and business experience perennial shortages of highly skilled personnel. Recruitment becomes an expensive ordeal, often with unsatisfactory results. This is largely because companies insist on using hiring strategies are... read more
5 Types of Headlines to Test on Your Landing Page
Your headline just may be the single most important element on your landing page. Time and time again we’ve seen the headline prove to have a huge impact on conversions. Headline writing,... read more
How To Turbocharge B2B Digital Marketing
B2B companies that make the strategic, organizational, and operational changes to leverage digital marketing can become more agile, more productive, and accelerate revenue growth. B2B companies, like many firms adapting... read more
Big Data Analytics: App-less Empowerment
As the information economy continues to evolve, significant tension is growing between two opposing forces. On one hand, it is essential to keep increasing the empowerment of knowledge worker teams... read more
Are You Facing Sales Fatigue?
The past three years have been a challenge for most partner organizations. The economy has caused sales teams to face declining prospect budgets, more competitive bidding, fewer opportunities, lower incomes... read more
The Importance of Engagement Segments
In 2008 Wal-Mart launched a major remodeling project called “Project Impact.” A large part of this was in response to customer research indicating Wal-Mart’s high-end bargain shopper wanted the “Target-style”... read more
5 Tips for Using Social Media for B2B Marketing
By using social media, B2B marketers can increase awareness, build industry contacts and gain valuable feedback and insights about their products and those of their competitors. J.J. McCorvey, a reporter... read more
3 Ways to Guarantee Customer Service Failure
Chances are, your customer service just doesn’t generate the positive customer experience you want. No one wants to fail, so why does customer service fail so often in creating that... read more
Pondering: Setting a Goal for Success
If I asked you what your current goal is what would you say? Do you have set goals or are you just winging it and hoping for the best? “You... read more
