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Measuring Marketing Doesn’t Have To Hurt

Measuring Marketing Doesn’t Have To Hurt

Marketing

Metrics That Matter are financially oriented metrics that executives can use to make business decisions. As you look at building your 2015 plan, you should also build it as a... read more

Software Lead Generation Tips – A Quick Guide to Transparency With Pictures

Software Lead Generation Tips – A Quick Guide to Transparency With Pictures

B2B Marketing

Even in B2B marketing, pictures are a popular way to get a prospect’s attention. It appeals more to the senses and ignites curiosity and interest. That saves up a lot... read more

The Hurdles of the Modern Workplace

The Hurdles of the Modern Workplace

Human Resources

Today’s workplace looks pretty different from 30 years ago – or so I hear; for this millennial, the modern office is the only one I’ve ever known. Some say it’s... read more

Discretion Needed: Messaging to the Rescue

Discretion Needed: Messaging to the Rescue

Communications

Have you ever felt uncomfortable when a message that’s only supposed to be viewed by yourself pops up on your screen with a client or co-worker standing right behind you?... read more

Instagram Starts Offering Sponsored Ads In The UK

Instagram Starts Offering Sponsored Ads In The UK

Many months after it started offering a similar trial service in the US, Instagram has opened its native advertising platform to a select number of businesses in the UK. Seven UK... read more

als-ice-water

ALS Ice Bucket Challenge, What Happens Next?

Non-Profit Marketing

The ice bucket challenge is dead. Long live the ice bucket challenge. Even though the summer’s hottest charity fad has melted away, the results are still being calculated. According to... read more

Supercharge Your Brand With These 5 Low Cost Tactics

Supercharge Your Brand With These 5 Low Cost Tactics

Branding

You’ve put together a well branded and fast loading website, have an active social media presence to establish your brand and are committed to writing quality articles for your company... read more

Why You Should Outsource Your Marketing: 3 Benefits

Why You Should Outsource Your Marketing: 3 Benefits

Marketing

Nobody knows your organization, product, or service better than you. This is one of the reasons why outsourcing your marketing can be such a tricky decision to make. Why do... read more

5 Questions Pinterest Marketers Should Ask, But Don’t

5 Questions Pinterest Marketers Should Ask, But Don’t

Like with any marketing plan, there are certain things that must be evaluated to keep a Pinterest marketing strategy strong. In this post, we’ve outline the 5 questions all Pinterest... read more

Using Emoticons to Set the Tone for Your Business

Using Emoticons to Set the Tone for Your Business

Does the thought of using an emoticon make you squirm? How about using them for your business? I work with many brands and we spend a fair amount of time... read more

6 Secrets To Choosing A Marketing Agency

6 Secrets To Choosing A Marketing Agency

Marketing

We often refer to the agency/client relationship as being like a marriage – it needs the right chemistry and the right give-and-take to work properly and deliver results. I was a Cognition... read more

How To Improve Your Brand Impact Through Colour

How To Improve Your Brand Impact Through Colour

Branding

Want to make your product or service really stand out from the competition? Looking to increase your sales? Chances are you need to review your colour palette. Our minds instinctively... read more

Vin Diesel Posts New Photos Of Fast & Furious 7 With Paul Walker

Vin Diesel Posts New Photos Of Fast & Furious 7 With Paul Walker

Vin Diesel has shared some moving photos of Fast & Furious 7, with the late Paul Walker. Fans of the series are eagerly anticipating the big screen release of the... read more

Email Best Practices – Why, When and How to Test

Email Best Practices – Why, When and How to Test

Email Marketing

Every marketer will tell you that testing is one of the most important aspects of a successful email program. There are so many tests to run – A/B testing, subject... read more

Imagination, Insight, And Empathy: 3 Keys To Customer Intimacy

Imagination, Insight, And Empathy: 3 Keys To Customer Intimacy

Customer Experience

Everyone talks about being customer centric and developing better and deeper customer relationships, yet few become truly outstanding. Here I’m going to explore the key inputs to developing customer intimacy:... read more