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Buzzwords that Need to Die

Buzzwords that Need to Die
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Should You Include the Same Keyword with All Match Types in AdWords?

Should You Include the Same Keyword with All Match Types in AdWords?

Online Marketing

There is an age-old argument about structuring your account based on the match type of the keywords in each ad group. Should you add all keywords on exact, phrase, and... read more

How to Create a Six Second Product Demo Using Vine

How to Create a Six Second Product Demo Using Vine

A product demo should not only showcase your new product in a unique way (Like foamCraft did in the Vine below), but also get right to the point. What does... read more

Your Company Can Create Its Own Khan Academy. We Did.

Your Company Can Create Its Own Khan Academy. We Did.

Customer Experience

974 videos, 2,159 subscribers, 272,211 video views – all in just 17 months. Those are the key stats around Avaya Mentor, our program to create how-to YouTube videos led by me and... read more

12 Brands That Follow the 12 Tenets of the Scout Law

12 Brands That Follow the 12 Tenets of the Scout Law

Branding

Every Monday night, from age 6 through age 17, you could find me at a Boy Scout meeting. Many of those Scouting values are still fresh in my mind –... read more

Value Proposition Testing: Optimize Through Email in 5 Easy Steps

Value Proposition Testing: Optimize Through Email in 5 Easy Steps

Email Marketing

Crafting a value proposition that speaks to your target audience can make a world of difference. People have wants and needs. And if you can explicitly address those wants and... read more


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Aligning Sales and Marketing: Why Bother?

Aligning Sales and Marketing: Why Bother?

B2B Marketing

“I go to trade shows and collect the leads from the punters. When I get back to the office I follow up the leads by email and phone. The marketing... read more

SuperBrands and the Unreasonable Screen: How to Lead in Mobile

SuperBrands and the Unreasonable Screen: How to Lead in Mobile

Mobile & Apps

I was speaking with David Epstein, the founder of The Unreasonable Institute, the brainchild of Unreasonable at Sea, the Google sponsored innovation ship that is presently sailing from port to... read more

Are You a “Fumbler” or “Fact Finder”?

Are You a “Fumbler” or “Fact Finder”?

Business Intelligence

Best practices for a BI and analytics strategy As a student, my biggest fear was that the teacher would call on me and I wouldn’t know the answer to her... read more

Deceiving Without Lying

Deceiving Without Lying

Marketing

“It’s true I deceived you but I wasn’t lying.” The statement, spoken brazenly by a work colleague, momentarily floored me. I thought deception and lying were the same thing. A... read more

Recipe for a Wildly Successful Multichannel Campaign

Recipe for a Wildly Successful Multichannel Campaign

Marketing

We recently released the results from one of our customer campaigns, in which our client saw a dramatic increase in new qualified sales leads (more than 600%) in one month.... read more

eHarmony Looking to Matchmake in Jobs Market

eHarmony Looking to Matchmake in Jobs Market

Tech & Gadgets

eHarmony has been matchmaking for more than a decade — but now it’s looking to expand that service into the office. The company has redesigned its entire site to be... read more

Mistakes, Lies, and Training

Mistakes, Lies, and Training

Strategy

Mistakes I hate to make mistakes. I know I am human. I tell myself we all make mistakes. But big or small, consequential or meaningless, they bum me out. The... read more

Critical Minute:  Restore Wrigley vs. Curse of the Billy Goat

Critical Minute: Restore Wrigley vs. Curse of the Billy Goat

Public Relations

Wrigley Field’s famous “Curse of the Billy Goat” started in 1945 when Billy Sianis was escorted out of a game because his pet goat was disturbing other fans. He responded... read more

A Successful Content Creation Campaign, With a Content Editor

A Successful Content Creation Campaign, With a Content Editor

Content Marketing

SEO industry is always in the hunt for a creative content. People have realized the importance to put some high quality content in their blog, website and other platforms to promote their... read more

How to Create a “Do-It-Yourself” Fund for Diversification

How to Create a “Do-It-Yourself” Fund for Diversification

Finance

The stock market has only one direction in mind and that’s up. I sense there’s froth building up. This current market action reminds me a bit of what happened in... read more