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The Shorthand of Digital Communications
Living in the digital world of online connectivity and technology, we have been able to broaden our reach, create deeper relationships and have many avenues to share our voice. With... read more
Maximize Your Company’s Cold Calling Training With These Dos and Don’ts
Cold calling is a hard art to master, and when conducting cold calling training for your team, the instructing part can be just as difficult as the cold calling itself.... read more
The Noob Guide to Understanding the Difference Between Paid, Owned and Earned Media [Infographic]
For an industry that prides itself on producting content and campaigns that are easy for people to understand, social media marketing still has its share of jargon. The difference between... read more
Are You Targeting These Two Valuable Travel Segments?
Here’s good news for travel and hospitality websites: In mature global travel markets, growth will remain consistent. But there’s a catch. For companies that want to exceed that growth, it’s... read more
The Top 3 Data Security Concerns of Startup Biotechs
It is easy to think that your startup is too small or too new to face threats to your data security. But the simple fact is that in the current... read more
How to Help Your New Business Grow When Other Businesses Are Dying
The survival of a business within the first five to ten years of existence is a huge challenge. Running business on slim budget, competing with bigger companies and managing change... read more
Breaking up with Debt: a Tale of Two Saras
Let’s say you have made up your mind to get rid of your debt for good, but it’s gotten to a point that you don’t even know where to start.... read more
How to Develop Your Internet Marketing Department
As a business owner, you recognize that your company isn’t growing at the rate it could, and you know the internet is the key. Maybe you’ve already seen inklings of... read more
Save Time: Windows Keyboard Shortcuts
Save time and enhance productivity with keyboard shortcuts If you are like most entrepreneurs or solo-business owners you are always looking for ways to save time and learning a few... read more
How to Ensure a Successful Inside Sales ‘Nurturing’ Campaign
Few would argue that many accounts and prospects that need to be nurtured can often be overlooked. In the stream of advice and information discussing the inside sales process, I... read more
Personal Branding Tip: Asking for Recommendations
An important part of building your brand is creating a narrative for how you want to be known and making sure others understand that narrative. You want to be sure... read more
How to Plan a Vine Video
Vine videos can potentially provide a valuable marketing tool for your business, if you learn how to wield them effectively, because branded Vine videos are four times more likely to... read more
Employee Referral Tool Named Best Recruitment Platform
Oftentimes, HR professionals use job boards, career fairs, and even college recruitment to source the best hires. Although these are all great methods, do they really bring in the best... read more
Understanding the Dual Nature of Collaboration
Revolutionary innovation is easy to spot: it can be disruptive, it can make us uncomfortable while at the same time open our minds to new possibilities, and it can change... read more
The Real-World Impact of Serious Games
A few weeks ago, I attended a PRSA Health Academy session on “serious games” led by Ben Sawyer, co-founder of game-consulting firm Digitalmill. In this session, Sawyer argued that games... read more
