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Emma Watson Promotes ‘HeForShe’ Gender Equality Campaign

Emma Watson Promotes ‘HeForShe’ Gender Equality Campaign

  Emma Watson, a Goodwill Ambassador for UN Women, cohosted and spoke at the ‘HeForShe’ campaign event at the UN Headquarters in New York City on Saturday, September 20. U... read more

Elementary Sales Engagement: Insight Matters For Sales Reps

Elementary Sales Engagement: Insight Matters For Sales Reps

Sales Management

We’ve reached insight, the third and final element of sales engagement, which is the third and final variable in the sales enablement formula for sales reps. FORMULA RECAP: So far,... read more

What Zappos Can Teach Amazon About E-Commerce Loyalty

What Zappos Can Teach Amazon About E-Commerce Loyalty

Online Marketing

Amazon’s massive e-commerce volume relies heavily on the customer expectation that they will always be faster, easier, and cheaper than other retailers. But with continuing quarterly losses and an evaporating... read more

Not Getting the Blog Attention You Want? Here’s Why

Not Getting the Blog Attention You Want? Here’s Why

BrandViews / Atomic Reach

Are you writing a ton of blog articles but not getting the attention you want? I know. It’s frustrating when you pour countless hours into your posts, but whatever you’re... read more

The Working Mom: Balancing a PR Career & Being a New Mom

The Working Mom: Balancing a PR Career & Being a New Mom

Public Relations

Being a parent, not to mention a new parent, is hard. Things like colic, teething and your child’s first broken bone, can leave you feeling exhausted and helpless – and... read more

5 Reasons Email Marketing Should Be Part of Your Marketing Playbook

5 Reasons Email Marketing Should Be Part of Your Marketing Playbook

Email Marketing

With the rise of social media as a leading communication channel, it is tempting to dismiss email marketing as an antiquated communication tool and focus communication efforts elsewhere. Here are... read more

How to Create a Business Plan Worth Backing

How to Create a Business Plan Worth Backing

Finance

Creating a business plan is a useful process for a new company and for its founders or directors. The act of mapping out with real clarity exactly what your aims... read more

Innovation in Social: A Look at IKEA’s Journey

Innovation in Social: A Look at IKEA’s Journey

Last week we attended the Consumer Insights and Analytics Conference in Amsterdam. But, it wasn’t all tulips, bicycles and clogs and other geopolitically insensitive stereotypes. No, we were there to... read more

Would Google Search Be Better If Results Were Not Divided Into Pages?

Would Google Search Be Better If Results Were Not Divided Into Pages?

Tech & Gadgets

Why does Google organize your search results into pages? Same with Yahoo and Bing. Considering that page 1 results garner 92 percent of all traffic from the average search (according... read more

Stay Charged, Stay Tuned

Stay Charged, Stay Tuned

Mobile & Apps

The Ultimate Guide to Keep Your Employees’ Phones Alive Faster and more flexible than traditional workplace communications, enterprise mobile messaging is a powerful tool that allows employees to communicate quickly... read more

4 Keys to Unlock The Value of Mobile: Continuously Test & Optimize

4 Keys to Unlock The Value of Mobile: Continuously Test & Optimize

Mobile & Apps

Mobile is still uncharted territory for many expert developers, who are struggling to implement and optimize mobile on both the front and back-end. This blog series will cover 4 strategies... read more

Does Your Email Marketing Measure Up?

Does Your Email Marketing Measure Up?

Email Marketing

One of the oldest weapons in an online marketer’s arsenal, email marketing, has stayed the ground over the years—ever since we got our first Hotmail IDs. While every passing year... read more

Making the Grade: Higher Ed Must Master Mobile to Recruit, Serve Students

Making the Grade: Higher Ed Must Master Mobile to Recruit, Serve Students

Mobile & Apps

The use of mobile devices for higher education doesn’t start when students get to college. It begins long before when students are considering which college or university to attend, confirms... read more

Quickly Publish on Kindle to Improve Personal Brand

Quickly Publish on Kindle to Improve Personal Brand

Branding

The popularity of e-readers and devices like Nook and Kindle have made it easier than ever to publish a book. What once took months, even years to accomplish, now can... read more

Unique Ways to Build Your Email List

Unique Ways to Build Your Email List

Email Marketing

Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks... read more