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The Beginner’s Guide to Social Media Metrics: Reach and Exposure

The Beginner’s Guide to Social Media Metrics: Reach and Exposure

As a social media professional, you know how important having a social media presence is to a business. And you also know just how overwhelming it can be. You’re trying... read more

Six Reasons Why Brands Fail at Social Media

Six Reasons Why Brands Fail at Social Media

Businesses don’t need to fail with their social media programs, yet so many misaligned social media programs are launched and rapidly abandoned all the time. Rule number one to avoid... read more

How to Manage Expectations – The Vastly Underutilized Skill

How to Manage Expectations – The Vastly Underutilized Skill

Strategy

Managing expectations is a vastly underutilized skill, in my opinion. Not everyone does it, but maybe if more did, we could avoid a lot of the day-to-day drama that goes... read more

Exec Vic Gundotra Leaving Tech Giant Google+

Exec Vic Gundotra Leaving Tech Giant Google+

Google+ got its start in late June 2011 back when it was invite-only in private beta, and SVP of Engineering Vic Gundotra was instrumental in helping it grow. Today, Gundotra... read more

Instagram Breakup Is Painful but Hilarious

Instagram Breakup Is Painful but Hilarious

You’ve probably seen some #TransformationTuesday photos before. Instagrammers use the hashtag to showoff their body transformations. Well, most of the time. Some guy decided that the hashtag was the perfect... read more


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Kaley Cuoco Shows Off Short Hair On Instagram [Photos]

Kaley Cuoco Shows Off Short Hair On Instagram [Photos]

Kaley Cuoco cut off her hair this week. The Big Bang Theory star pranked her fans earlier this month when she posted a photo of herself in a short blonde... read more

Facebook Launches Special News Initiative, Newswire

Facebook Launches Special News Initiative, Newswire

Facebook felt like one announcement wasn’t enough for one day, and today launched Newswire, a social discovery initiative geared towards journalists. Instead of having people access yet another app, the... read more

Creating Useful 404 Error Pages

Creating Useful 404 Error Pages

Online Marketing

Imagine the following scenario: You’re out skateboarding (like I said, imagine) one day when your pair of trusty old Vans finally give at the seam. Your sock shows through the... read more

4 Tips to Improve Email Data Quality

4 Tips to Improve Email Data Quality

Email Marketing

You may be the savviest salesman in the world but, at the end of the day, you’re only as good as your data. And for many companies, data could be... read more

Is This an Ad?

Is This an Ad?

Marketing

That’s the question most people will start asking themselves before reading or clicking on something online (if they have not already). The convergence of content and advertising is nothing new,... read more

Four Signs That Retirement or Staff Quitting Is a Risk to Your IT Systems

Four Signs That Retirement or Staff Quitting Is a Risk to Your IT Systems

Tech & Gadgets

Good staff can make or break a business – here’s how to make sure that your IT systems aren’t affected when they retire or leave. Your staff are a trusted asset.... read more

Career Advice from the World’s Religions

Career Advice from the World’s Religions

Human Resources

With unemployment statistics still in mediocre territory, 70 percent of American employees disengaged at work, and 41 percent of college grads in jobs that they are academically overqualified for, it’s... read more

WWE: The Undisputed Heavyweight Champions of Inbound Marketing

WWE: The Undisputed Heavyweight Champions of Inbound Marketing

Inbound Marketing

You’d be hard-pressed to find an idea that’s bigger in the marketing zeitgeist right now than “inbound marketing.” It’s a term that didn’t exist ten years ago and now it’s... read more

How to Reach a Million People Through Content Marketing

How to Reach a Million People Through Content Marketing

Content Marketing

Come here. I want to tell you something. Just you. You are the only one reading this. There’s one aspect of relationship marketing that’s often overlooked. When you are creating... read more

Eight Tips to Writing More Compelling Stories

Eight Tips to Writing More Compelling Stories

April 27th is National Storytelling Day. As captain of your corporate blog, how can you harness the power of storytelling? Consider the world’s longest, most successful commercial: The Lego Movie.... read more