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6 Ways to Make Financial Services Marketing More Relevant to Millennial Audiences

6 Ways to Make Financial Services Marketing More Relevant to Millennial Audiences

Marketing

You may feel like your marketing is doing everything right, but despite your efforts, you’re not reaching millennials effectively. Here are some tips you can try to better earn millennial... read more

B2B Marketing – New Tech, Old Challenge

B2B Marketing – New Tech, Old Challenge

Marketing

Recent developments in wearables like Glass actually bring to mind the age-old challenge of all marketers: relevance versus distraction. This challenge is can be a particularly sharp thorn on the... read more

Is It Time You Gave Your Social Media Platforms A Spring Clean?

Is It Time You Gave Your Social Media Platforms A Spring Clean?

Spring has arrived. The days are longer and it’s finally time to come out of hibernation and organise that once a year spruce up of your home – and your... read more

4 Secrets About SEO the SEOs Never Tell You

4 Secrets About SEO the SEOs Never Tell You

Question of the day. How many websites were there by end of 2012? 6.3 million 630 million 6.3 billion Correct answer? 630 million (src). Granted that a lot of domains... read more

6 Things Businesses Must Know About Today’s Consumer

6 Things Businesses Must Know About Today’s Consumer

Consumer Marketing

The world is moving so fast. You go to bed and things are one way only to wake up to something else. If you are a sales pro you know... read more


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#myNYPD’s Uncensored Social Media Exchange

#myNYPD’s Uncensored Social Media Exchange

As #myNYPD continues to trend on Twitter, the NYPD is gathering valuable community feedback. As of today, the public relations campaign to use Twitter as an open forum for an... read more

Google Social Login Use At Highest Level In Over 3 Years (Report)

Google Social Login Use At Highest Level In Over 3 Years (Report)

Social login data from Gigya yesterday revealed Facebook was still in first place, and the latest trends report from Janrain helps to support that data. However, according to Janrain, Google... read more

3 Simple Ways To Increase Your Site’s Opt-in Conversion Rate

3 Simple Ways To Increase Your Site’s Opt-in Conversion Rate

Online Marketing

People are visiting your website, but how many are choosing to join your email list? The sad reality is that most people who stumble upon your website are unlikely to... read more

Why You Should Still Try To Get Print Media Coverage

Why You Should Still Try To Get Print Media Coverage

Communications

Because most people tend to get their news online these days, most PR people have shifted their efforts from getting coverage in traditional newspapers and magazines to getting coverage on... read more

Debunking the Web Self-Service Myths – Part 1

Debunking the Web Self-Service Myths – Part 1

Customer Experience

Surprisingly, despite the omni-channel world we now live in, there are still those who consider web self-service to be a second-rate customer support channel. There is a misconception that customers... read more

Breaking News: You Can Be and Do More Than One Thing at a Time

Breaking News: You Can Be and Do More Than One Thing at a Time

We need to talk about something, online world. For as long as I have been online in a meaningful way, I have noticed that there is a strong tendency to... read more

Drake Uses Lint Roller, Gets Mocked During Raptors Game

Drake Uses Lint Roller, Gets Mocked During Raptors Game

Drake doesn’t do well with sports. Just about ever time he’s been at a game this year he’s done something unintentionally hilarious. His most recent faux pas came last night... read more

William Shakespeare Quotes Go Viral On The Bard’s 450th Birthday

William Shakespeare Quotes Go Viral On The Bard’s 450th Birthday

To tweet or not to tweet, that is the question that William Shakespeare never asked himself. The Bard was born 450 years ago today and social media users are celebrating... read more

linkedin

Do’s & Don’ts When Using LinkedIn for Personal Branding & Job Search

In a previous post in my Digital Do’s & Don’ts series, I stated that: “LinkedIn is the professional opposite of Facebook.” Without question, if you have or desire a professional... read more

Amazon and HBO Team Up in Content Distribution Deal

Amazon and HBO Team Up in Content Distribution Deal

Devoted fans of HBO shows like “Six Feet Under” and “True Blood” have reason to celebrate today: Amazon and HBO just announced a licensing agreement that will give access to... read more