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Why Your Lowest-Paid Hires Can Matter The Most

Why Your Lowest-Paid Hires Can Matter The Most

Human Resources

There are two coffee shops in my neighborhood: a Tim Hortons and a Dunkin’ Donuts. The prices at both are pretty much the same. The food is different – if... read more

Money: Bad for Ideas

Money: Bad for Ideas

Strategy

Money motivates. People tend to like it and usually want more of it. However, is it helpful in encouraging and getting innovation? I want ideas; I’ll pay for them. It’s... read more

Why Use a Reputation Management Firm?

Why Use a Reputation Management Firm?

Public Relations

The internet is so easy to use that many people assume managing bad press online is equally simple. However, making your internet presence work for you is a highly technical... read more

How To Treat Your Inbound Marketing Strategy Like A First Date

How To Treat Your Inbound Marketing Strategy Like A First Date

Inbound Marketing

You remember the first date you ever had with your significant other? For the women out there I’m sure there might have been some nerves, outfit changes, a few butterflies... read more

3 Creative Ways to Visually Market Your Business

3 Creative Ways to Visually Market Your Business

Every picture tells a story If there’s one thing that’s constant in social media, is that it’s constantly changing. And one of my favorite changes are the new profile design... read more


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 Seven Ways To Prevent Employee Fraud

Seven Ways To Prevent Employee Fraud

Human Resources

Prevention is a key component in stopping fraud in your company, and it’s up to you, the owner, to implement controls, conduct employee awareness programs, and quickly identify and investigate... read more

Online Consumer Shopping Habits and Behavior

Online Consumer Shopping Habits and Behavior

According to latest Infographic by Invesp on Online consumer shopping habits and behavior, more than 62% of US consumers with internet connection shop at least once a month and around... read more

Kimpton Karma: Good Data Going Full Circle

Kimpton Karma: Good Data Going Full Circle

Big Data

When a person’s actions decide the fate of future existence, we call it Karma. When the sum of a company’s data is used to improve the future existence of both... read more

The Landscape of Social Login: Facebook Widens the Gap

The Landscape of Social Login: Facebook Widens the Gap

As we saw in our Q1 social login data, Facebook has steadily made gains to solidify its lead as the number one identity provider on the web, particularly outside of... read more

4 eCommerce SEO Best Practices You Can’t Forget

4 eCommerce SEO Best Practices You Can’t Forget

eCommerce SEO is a very common concern for many online retailers. Given the depth and breadth of their different product, category and transactional pages, their eCommerce websites tend to be... read more

NetWORKing for a Job

NetWORKing for a Job

Human Resources

WORK IS THE CORE OF NETWORKING I’m helping an acquaintance find a job. While he’s sharp and has been successful, he’s not sufficiently engaged in his job search, even after... read more

10 Reasons Your Business Needs Infographic Marketing

10 Reasons Your Business Needs Infographic Marketing

If your content marketing needs a boost, then you should consider infographic marketing for several reasons. You probably know that content marketing is a great way to attract potential customers,... read more

Taking The Right Approach With Your B2B Social Media Marketing

Taking The Right Approach With Your B2B Social Media Marketing

B2B Marketing

Social media provides B2B companies with a powerful channel to communicate with their audiences. But social media marketing is about more than simply leveraging the reach of social channels—you need... read more

How To Encourage Your Employees To Be Brand Advocates On Twitter

How To Encourage Your Employees To Be Brand Advocates On Twitter

By now, we all know the importance of having an active social media presence. No matter your industry, the chances of your customers being online are very high; that means... read more

How To Create Better Content For Your Personal Brand

How To Create Better Content For Your Personal Brand

Branding

A common misconception shared by job seekers is that personal branding is “all about me.” The reality: your personal brand is about showing your network how you can help them... read more