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Winning the World Cup of Customer Service with Consistent Goals

Winning the World Cup of Customer Service with Consistent Goals

Customer Experience

Soccer is a lot like running a business. Both can generate lots of money, but it can also be painful to watch when your team does poorly. The big difference... read more

Email Marketing Reach

Give Readers a Reason to Open Your Emails

Email Marketing

Studies keep confirming that email marketing is an effective way to reach prospects and deepen relationships with current customers.  So —- why do some email marketing campaigns fall flat and... read more

5 Things NOT To Do on Your LinkedIn Mobile App

5 Things NOT To Do on Your LinkedIn Mobile App

As I mentioned in my last post, there are some great ways that you can use LinkedIn’s app. But it’s not always an advantage, and there are some things you... read more

Digital Marketing Strategy 101

Digital Marketing Strategy 101

BrandViews / OMI

Digital marketing is a vast and confusing field that encompasses a massive list of marketing opportunities, including social media, content marketing, advertising, search engine optimization, demand generation, retargeting, communities, viral... read more

How to Avoid False Signals From Automated Lead Scoring

How to Avoid False Signals From Automated Lead Scoring

Marketing

Two years ago, I chaired a discussion group at a digital marketing conference on the subject of lead scoring and nurturing – and emerged thoroughly depressed (if unsurprised) by what... read more


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The 6 Best Fitness Apps to Get You Moving This Summer

The 6 Best Fitness Apps to Get You Moving This Summer

Mobile & Apps

Summer is flying by and if you’re like most people summer is the time for not only relaxation and vacation, but for rejuvenation, too. That means running, swimming, and working... read more

29 Voices? Viral Video Fools The Internet

29 Voices? Viral Video Fools The Internet

Did you see that amazing viral video last week of that guy using 29 celebrity voices to sing his song “Perfect?” Well, it turns out that the guy, Rob Cantor,... read more

Social Media Marketing … I Need a Budget?

Social Media Marketing … I Need a Budget?

Some companies that didn’t balk at paying thousands for Yellow Page ads, television and radio commercials, newspaper and magazine ads and other forms of traditional advertising seem reluctant to allocate... read more

10 Reasons Why Your Business Needs A Blog

10 Reasons Why Your Business Needs A Blog

Last year content really came into sharp focus, forming the foundation for all successful social media marketing and SEO. In 2014 the focus on content has remained at the top... read more

4 Ways to Ask For a Flexible Work Schedule

4 Ways to Ask For a Flexible Work Schedule

Human Resources

A decade ago flexible working was considered something of a perk. Nowadays, with smartphones, tablets and laptops, more and more of us manage to carve out arrangements that allow us... read more

7 Sites for Free & Beautiful Public Domain Photos

7 Sites for Free & Beautiful Public Domain Photos

Stock photography can be pretty hilarious, but not in a way that’s good for business. When I see stiff, perfectly posed “professionals” in button-ups and business suits smiling as they... read more

5 Myths that Hold a Business Back From Getting an App

5 Myths that Hold a Business Back From Getting an App

Mobile & Apps

We may not be experiencing a “mobile app crisis.” But there’s no doubt that among small businesses, there’s a serious mobile app deficit out there. While no one has done... read more

Why Social Media is the Key to Unlocking Brand Loyalty

Why Social Media is the Key to Unlocking Brand Loyalty

Branding

Social media is the best opportunity today for businesses to build brand loyalty and influence perception among their target audiences. Americans on average spend more than 3 hours a day... read more

How To Work With The Personal Challenges Of Leadership

How To Work With The Personal Challenges Of Leadership

Leadership

In dynamic-turbulent times positions of authority require those who fill these positions to exercise leadership: to stand for a sense of purpose, to articulate a mission, to lead people, to... read more

Don’t Let A Little Twitter Hashtag Ruin Your Campaign

Don’t Let A Little Twitter Hashtag Ruin Your Campaign

Who’s afraid of a little ol’ hashtag? It’s just a teeny, tiny hash mark followed by a word or phrase. What harm can it actually cause? If you’re singer Robin... read more