Loading Recent Tweets...
Sign up
Social Sharing Buttons:  
All Articles
Between Minds: Left Brain vs. Right Brain Thinkers

Between Minds: Left Brain vs. Right Brain Thinkers

Strategy

I’ve always considered myself to be more of a right brain thinker. Math was never my strong suit. I’m writing a novel — that’s creative, right? I have multiple cats.... read more

How Online Customer Communities Can Increase Revenue By 19% [Research]

How Online Customer Communities Can Increase Revenue By 19% [Research]

What would your bottom-line look like if your customers increased their spending with your company by 19%? A 2012 study from the University of Michigan found that membership in an... read more

What’s a Social Media Plan Without a Little Anything, Everything and Nothing?

What’s a Social Media Plan Without a Little Anything, Everything and Nothing?

Ah yes! my plan on social media. I have a plan, really I do! It involves using the main tools like Twitter, Facebook, Blogging and Google. I plan and play... read more

Best Practices for Team Leadership Success

Best Practices for Team Leadership Success

Leadership

Effective leaders perform in certain ways to help their teams. All successful teams have good leaders. While there are many nuances to leadership, what are some best practices you can... read more

How to Save Money on Direct Mail

How to Save Money on Direct Mail

Strategy

Does your company still use direct mail as part of your marketing plan? Don’t be afraid to admit it. Direct mail still works. I use it myself. And if it... read more

5, 7, and 9 Point Scales: Do You See The Difference?

5, 7, and 9 Point Scales: Do You See The Difference?

Marketing

It’s a highly debated question with quantitative data to support all sides. Are 5 point, 7 point, or 9 point scales better suited for generating quality data? Sure, the distribution... read more

Work Environment Helps Create Company Culture

Work Environment Helps Create Company Culture

Strategy

This past week I had the wonderful opportunity of working with PADI (Professional Association of Diving Instructors). They support their customers (members) who run dive centers and resorts around the... read more

The Mobile Database: Rocket Fuel for Your Mobile Marketing Initiatives

The Mobile Database: Rocket Fuel for Your Mobile Marketing Initiatives

Mobile & Apps

For many brands, mobile marketing offers the potential to explore new heights in record time, similar to a rocket launching to Moon. Without the proper engineering and fuel, however, a... read more

Don’t Just Shop, Shwop

Don’t Just Shop, Shwop

Branding

I know very little about fashion. Ask my wife. I don’t stop wearing stuff just because it’s no longer ‘in’ – maybe because it never was. But I do still... read more

Can You Use Content Marketing to Sell Stuff?

Can You Use Content Marketing to Sell Stuff?

Content Marketing

Content marketing is one of the hottest B2B marketing trends. According to The 2012 B2B Content Marketing Benchmarks, Budgets & Trends Report, 60% of B2B marketers plan to increase their... read more

12 Negotiation Techniques for Buying an Existing Business

12 Negotiation Techniques for Buying an Existing Business

Strategy

Question: I’m currently in negotiations to buy an existing business. What are some negotiating techniques I can use to make sure I get the best deal? Question by: Sean Knowledge... read more

How a Strong Brand Can Grow a B2B Marketer’s Sales

How a Strong Brand Can Grow a B2B Marketer’s Sales

B2B Perspective

B2B marketers who build and leverage a strong brand can gain a strategic competitive advantage and enjoy explosive sales growth. Mention “branding” to B2B management, and logos may come to... read more

The Most Engaging Brands On Facebook

The Most Engaging Brands On Facebook

I discovered this infographic from Social Bakers today whilst browsing Mashable. The Most Engaging Brands On Facebook Today All the facts and figures are taken from Social Bakers brilliant statistics services... read more

How to Answer Twitter Questions Like the Pros Do

How to Answer Twitter Questions Like the Pros Do

One of the best ways businesses can use Twitter for client acquisition and brand development is by answering questions people ask relating to their service and/or product. It’s also a... read more

Customers Want Real Value, Not Just BOGOFs

Customers Want Real Value, Not Just BOGOFs

Customer Experience

Guess what? It would seem that companies are starting to consider once again the idea that people like having a positive value experience when they go shopping – especially having... read more