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6 Biggest Challenges of Going Global

6 Biggest Challenges of Going Global

Startups

What is the biggest logistics-related challenge to taking a retail company global? 1. Covering Your Legal Bases Check with your attorney to make sure you are not triggering any additional legal requirements. For example, many countries... read more

Mobile Commerce Is Growing

Mobile Commerce Is Growing

Mobile & Apps

Why optimising your website for mobile should be your top priority: here are the stats you can’t afford to ignore. Boom Time! Current world internet users 2.5 billion Predicted users... read more

SEO for Small Business Owners – Part 1

SEO for Small Business Owners – Part 1

Small Business

Answers to your top SEO questions, and a few search engine optimization myths dispelled, by our SEO expert. “SEO is evil.” That little gem was recently spoken to me during... read more

Lead Forensics - Lead Generation

3 Back to School Tips for B2B Marketers

B2B Marketing

Us B2B marketers love new technologies, and we thrive on new ideas, methods and strategies – but sometimes we can get a little distracted by the next big thing. Sometimes... read more

Creating a Paperless Office: 3 Things You Don't Need Paper For

Creating a Paperless Office: 3 Things You Don’t Need Paper For

Sustainability

The paperless office is no longer a mere concept – find out how your business can become more efficient and save money by adopting some paperless routines. In 1975, BusinessWeek magazine ran an... read more

The Power of a Positive Attitude

The Power of a Positive Attitude

Strategy

Twenty years as an Executive Career Management Professional, Certified Professional Resume Writer and a fearless networker, combined with my previous law enforcement career, has afforded me the opportunity to meet... read more

How Political Attack Ads and Reality Shows Are Pulling Your People Down

How Political Attack Ads and Reality Shows Are Pulling Your People Down

Marketing

Even though the midterm elections are months away, I’ve already maxed-out on the amount of negative political ads my mind can tolerate without imploding. The rough and tumble game of political campaigning... read more

BYO Workstyle: People Bring More Than Devices to Work

BYO Workstyle: People Bring More Than Devices to Work

Tech & Gadgets

We’ve been talking about trends like BYOD, user-centered IT and the consumerization of IT for years now. But most of the discussion has been about devices, security and compliance. Important... read more

Brands are Heading Back-to-School

Brands are Heading Back-to-School

Branding

Sorry folks, there’s no denying it anymore: Summer is officially coming to a close. What once felt like an endless highway now feels like an unrelenting headache as cottagers clog... read more

The Dotted Line Required for Social Business Success

The Dotted Line Required for Social Business Success

As leaders embrace the importance of culture and community in building a brand the focus and value of a brand is now shifted to the place it’s supposed to be,... read more

Job Jargon of the New Normal

Job Jargon of the New Normal

Human Resources

I love PR speak. Hey, I am an advertising guy. I have helped promote jargon (including job jargon) and word speak. I started my career aspiring to be an Under... read more

What’s The Purpose Of Account Planning?

What’s The Purpose Of Account Planning?

Sales Management

We talk a lot about account planning, particularly if our “territory” is one or a few large accounts. Generally, we wrap a lot of nice words around the reasons we... read more

You Can Be a Customer Service Hero

You Can Be a Customer Service Hero

Customer Experience

My 20-year-old daughter recently dropped her phone and shattered the screen. It happened as we were leaving a restaurant where we had lunch before taking her to the airport. She... read more

Lead Generation Tips – Leaving Prospects On Their Own

Lead Generation Tips – Leaving Prospects On Their Own

Online Marketing

The latest lead generation strategies often favor a mix of inbound, content marketing while at the same time never fully taking an active sales rep out of the picture. This... read more

Keys To Being Social: Be Present

Keys To Being Social: Be Present

Expert Interviews

Are we in a race to be noticed? Do we take time to really enjoy the moment we’re in? Recently, during a Women In Business Today interview, Kittie Walker of... read more