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6 Strategies For Managing Your Company's Social Media Accounts

6 Strategies For Managing Your Company’s Social Media Accounts

Every job requires a specific set of tools or assets that you need to perform your job well. Being a social media manager sounds like it would be an easy... read more

How to Improve the Productivity of Your Sales Force

How to Improve the Productivity of Your Sales Force

Sales Management

If you need to generate more sales, there are two ways to improve the overall productivity of your sales force. Hire more reps Increase output per rep According to Marc... read more

How to Build a Social Media Resume and Bag the Dream Job Offer?

How to Build a Social Media Resume and Bag the Dream Job Offer?

Let’s face it: social media has a great influence on your job search process, whether you want it or not.If you are on a social media site, that means you... read more

Why Your A/B Tests Are Failing

Why Your A/B Tests Are Failing

Online Marketing

In a 2013 study by eConsultancy & RedEye, surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite valuable” to their business.... read more

7 Simple Customer Considerations to Improve the Experience NOW

7 Simple Customer Considerations to Improve the Experience NOW

Customer Experience

Much of what I do these days centers around evaluations. I evaluate web sites, shopping processes, social media presences, market trends, communications and more, all to inform my clients about... read more

Passion: An Entrepreneur’s Lifeblood, but Also Potentially a Downfall

Passion: An Entrepreneur’s Lifeblood, but Also Potentially a Downfall

Business Intelligence

Chances are, you started your business because you have a passion and a vision for whatever it is you do. That’s good, because you’ll need abundant reserves of both things... read more

How to Avoid Time Traps for Improved HR Productivity

How to Avoid Time Traps for Improved HR Productivity

Human Resources

Professionals exalt the concept of productivity as the almighty answer to all of our problems, our greatest objective and the No. 1 challenge to our personal and professional growth. In... read more

Surprise & Delight : The Power of the Personal Connection in Customer Service

Surprise & Delight : The Power of the Personal Connection in Customer Service

Customer Experience

Customer service as an asset, not a problem In a lot of ways, people are more familiar with the bad kind of customer service than they are with the good... read more

Taking Advantage of the Sharper Marketing Tools From Pinterest

Taking Advantage of the Sharper Marketing Tools From Pinterest

Retailers should already know that Pinterest is a powerful tool when it comes to connecting with consumers, especially women. With the release of Pinterest’s revamped and upgraded private messaging system,... read more

Building a Successful Manufacturing Biz on Copied & "Me Too" Products

Building a Successful Manufacturing Biz on Copied & “Me Too” Products

Strategy

Real success on a rock solid foundation It’s been brutally hard work.  In the early days it was about sourcing and reverse engineering all the products.  Later you concentrated on... read more

5 Ingredients Required for High Performance Teams

5 Ingredients Required for High Performance Teams

Leadership

Last week I defined what it means to be in real High Performance Teams. The bottom line was that there were a lot of moving parts to get together. So... read more

7 Crucial Elements of a Successful Enterprise Mobile Strategy

7 Crucial Elements of a Successful Enterprise Mobile Strategy

Mobile & Apps

In my last blog, I laid out a case for why it is critical for a company today to have a well thought out and actionable mobile strategy.  That case... read more

2 Important Reasons to Consider Brand Penetration

2 Important Reasons to Consider Brand Penetration

Branding

Brand Penetration – This is the concept that I feel more people will be talking about in 2014 and into 2015. As you can tell from the past few weeks,... read more

 5 Cool Twitter Marketing Tips For Your Brand

5 Cool Twitter Marketing Tips For Your Brand

Twitter and other social media platforms are great ways to keep in touch. What started as a purely personal platform for people to re-connect with friends and family has today... read more

How to Beat Growth Targets Using Customer Lifecycle Management

How to Beat Growth Targets Using Customer Lifecycle Management

Customer Experience

In a previous post on customer lifecycle management, we covered the first stages from acquisition through delivery. Looking at the next stages, did you know that it’s 81% less expensive... read more