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Price versus vlaue

But We ALWAYS Lose on Price

Sales Management

Do you position your price effectively with customers? Position the value of what you offer and how much value you can bring to your customers. Customers are far more interested... read more

12 Most Underrated Plugins for Your Business Website

12 Most Underrated Plugins for Your Business Website

With a few hours and some spare cash, business owners can now create professional, user-friendly websites without writing a single line of code. WordPress alone offers more than 32,000 plugin... read more

Bad News Should Not Come Packaged as a 1,111-Word Letter to Employees

Bad News Should Not Come Packaged as a 1,111-Word Letter to Employees

Leadership

Unfortunately, that’s how Stephen Elop, EVP over Microsoft’s Devices & Services business unit, communicated the company’s decision to reduce its workforce by 12,500 people (or 18,000, depending on who we... read more

5 Reasons Why You Need Content Marketing

5 Reasons Why You Need Content Marketing

Content Marketing

Content marketing is a wide-reaching industry that can change your business for the better. How, you might ask? For one, online marketing is the best way to engage your customers... read more

Why Aren’t Readers Reading Your Content?

Why Aren’t Readers Reading Your Content?

Content Marketing

This is a question of the ages, one writers have always asked themselves after publishing that 900-page tome of seemingly genius material only to find rejection slips in their mailboxes.... read more


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5 Truths About Leadership

5 Truths About Leadership

Leadership

As an Organizational Development (OD) and Leadership practitioner, I often find myself having conversations about leadership – what it is and what it isn’t – and how to be a good leader. ... read more

How Yahoo Hires: Recruiter-In-Chief

How Yahoo Hires: Recruiter-In-Chief

Human Resources

If you gave Yahoo CEO Marissa Mayer truth serum and asked her about her hiring practices, she’d probably say she’s trying to put Yahoo on par with her former company,... read more

Content Marketing ROI  – More Than A Trip Down The Rabbit Hole

Content Marketing ROI – More Than A Trip Down The Rabbit Hole

Content Marketing

In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. And like a foolish... read more

Why Should I Use Video in My Next Marketing Email?

Why Should I Use Video in My Next Marketing Email?

Email Marketing

Video has the power to capture attention like few other email marketing tactics. In fact, more and more marketers say they are using or are planning to use video in... read more

Why Your Social Media Posts Are More Popular Than You Think: Inside the Invisible Audience

Why Your Social Media Posts Are More Popular Than You Think: Inside the Invisible Audience

BrandViews / Buffer

Awesome news: 490 people saw a tweet I sent out this week! Awesomer still, 16 people either clicked the link, left a reply, or favorited the tweet. And as for... read more

How to Get Awesome Reviews for Your Small Business

How to Get Awesome Reviews for Your Small Business

Small Business

1

Did you know that a whopping 65 percent of consumers are more likely to use a business which has positive online reviews (up from 52 percent in 2012), yet only... read more

Killer Content Tips from Four Masters of Fiction

Killer Content Tips from Four Masters of Fiction

Content Marketing

Comparing fiction writing to web content is apples and oranges. We don’t pick up a classic novel or a recent bestseller because we’re interested in making a purchase or educating... read more

Indian Mobile Market Going Through A Rough Patch Though Set To Grow To 815 Million This Year – Gartner

Indian Mobile Market Going Through A Rough Patch Though Set To Grow To 815 Million This Year – Gartner

World News

Mobile is where the user is, mobile is where the money is. According to a latest announcement from research firm Gartner, “The number of mobile connections in India is expected... read more

Modern Press Release Problems Only Found in the Digital Age

Modern Press Release Problems Only Found in the Digital Age

Public Relations

Press releases have always been a tough sell. Several rounds of “gatekeepers” will read your press release and any one of them has the chance to stuff your release in... read more

How to Maintain Online Traffic Via Regular Content Updates

How to Maintain Online Traffic Via Regular Content Updates

Online Marketing

In online business, posting content updates on a regular basis is a great way to keep people coming to your web site. Recent studies and web site design tips have... read more