Lately, there is a lot of discussion happening on Artificial Intelligence (AI) and its capabilities in web designing. Believe it or not, AI can do anything. Of course, we can see that many companies are experimenting creative things related to Artificial Intelligence in all sorts of online forums and articles.
Nowadays, customers are expecting personalization at every level. They are looking for something that is easy to follow. However, with various things on the to-do list of managing the e-store and balancing work-life straight, it can be pretty overwhelming.
Artificial Intelligence is being applied to many industries and it already has proved its efficiency and now improving its functionalities. But what does Artificial Intelligence have to offer web designing? Can it bring the personalization concept to a whole new level?
Artificial Intelligence Offers its Virtual Hand
You might be thinking that Artificial Intelligence is already everywhere. Right from virtual assistants to chatbots, companies are showing interest to use AI in their processes to make their customers’ everyday lives easier. In fact, RankBrain is a machine-learning Artificial Intelligence search algorithm that provides users with relevant and high-quality results for their searches.
When it comes to virtual assistants, Cortana, Hey Google, and Siri assist their users to process their inquiries on the internet through voice. Users can also do easy tasks such as calling a person, playing music, etc. Home assistants such as Amazon Echo and Google Home let customers easily activate the appliances in the house.
You may or may not digest it, but Artificial Intelligence is slowly but certainly evolving and incorporating itself into our everyday living.
Automated Web Design
Based on AI’s capabilities, some companies have already introduced a Do-it-yourself website platform such as The Grid. This platform builds a website which makes relevant design decisions entirely depending on Artificial Intelligence. It smartly analyzes the website content to identify a suitable layout, font, colors, etc. that perfectly make it an eye-catching website by taking intelligent design decisions.
But the question that arises is how AI machines and programs can create an innovative, humanly websites based on clients’ recommendations? Well, there are many factors and capabilities that set AI to stand out from the crowd.
Cognitive Abilities
With cognitive abilities, Artificial Intelligence machines can create designs as well. A design is just A design is only a fantasy of an artist’s creative energy, which he or she draws from his encompassing—what they see and listen, and is a direct result of their social and mental state.
You must be thinking that how machines can see or listen at all? Well, they can perceive their surroundings with the assistance of sensors and IoT which can simulate a fantasy and utilize it to its benefits to build some attractive and eye-catching graphics. Apart from that, when a machine has an internet connection, it would have the access to the same sort of references for designs just like a human has.
So when you give recommendations or suggestions to create a satellite to put on the website, the machine already would have knowledge of what a satellite looks it. Thanks to machine learning. It can easily search for satellite images on the internet.
Context Apprehension
One of the main differences between a non-efficient program and smart algorithm is that the former one will trigger the same sequence of tasks, without considering the context. If you ask to paint a particular image with color Blue, then it will do what you just asked. But a smart algorithm understands what you are asking to do based on the context as it would take decisions considering the complete web design and its theme.
Instead of painting the graphic with any shade of red, it will pick a suitable shade that goes well with context and the web design. Not just that, if the suggested color by you doesn’t fit or go well with the web design then the smart algorithm in the AI will suggest a color on its own. This is possible because of the cognitive capabilities in the Artificial Intelligence machine-learning.
Consistency in the Design
In most of the cases, the main reason for a website failure is because of the design inconsistency. Of course, there are inconsistencies that are too low to recognize by the designers but will ultimately affect the user experience in a very bad way. When it comes to inconsistencies, machines are so very effective in detecting inconsistencies and not only do they find them but also capable of fixing them whether it is a web design or computer graphics. For example, if the image of an airplane in a website has its wings displaced, Artificial Intelligence can easily detect that within no time because of its unmatched cognitive capabilities. It will flag it as an inconsistency and will fix the issue utilizing a combination of machine learning and context apprehension abilities.
Structure Identification
Modern Artificial Intelligence-based algorithms can differentiate even the slightest changes in the images. Images are made up of tiny pixels. Every pixel represents its properties and is highly effective in creating the ultimate piece of art. Of course, not better when compared to what humans can see but it still can read pixels and easily tell the difference between pixels.
If you show it a handful of images of a person or any other object, it will read the pixels on every image and identifies a typical structure or method. Once it identifies the method, it can then utilize it identify any untitled image which has the same person or object in it. Just like that, AI programs can be trained to identify the same sort of structures or methods in similar websites. For instance, every search engine will have a search option and every travel booking website will have a booking form. Now, AI can search for those HTML blocks to tell the search engine website from a travel booking website.
AI is Changing the Game
The web design and development industry have come a very long way over the last decade. With the help of responsive and automation, web designers can take leverage of their full potential to take the web design to a whole new level so that they can offer the best to their users. Because in the end, the customer is the king.