Having a standout visual marketing strategy is an important part of building your personal brand’s visibility according to a recent article, How to Create Brand Memes for Social Media Marketing, by the Personal Branding Blog. Creating a graphic brand meme is a great way to create a memorable brand for your customers, a popular way to reach audiences. Here are several ways memes can help your personal brand stand out from the rest.
- Study and Learn from Your Competitors
Figure out what other brands in your field are doing on places like Facebook, Twitter, and Instagram. Focus on the level of engagement and shares. This will help you determine what is working and what isn’t. Choose what you can do in similar fashion; however, it should be distinctive. You will notice that many of these memes include a branded logo or text, which is a great way to spread the word.
- Customize Your Brand Memes
Not all networks have the same image size. For instance, Facebook currently has its own set of shared image dimensions at 1200 x 1200 pixels, while Instagram is 640 x 640 pixels. Using a platform like Adobe Photoshop or Canva can help you create the precise meme size for each network.
- Include Tags and Relevant Hashtags
The objective of posting brand memes is to create a conversation and visibility. Whenever possible, your brand can ‘tag’ users or ask others to share your images. Concentrate on the current popular terms being used by brands, and write a unique phrase or question to elicit a response.
- Keep Your Brand Memes for Future Use
Once you get a few brand memes created, back them up either on an external drive or on cloud storage. Make a separate folder to save other images in that can used as a reference. Photo albums on Facebook Pages are accessible; while hashtags on Twitter can help you find the right category of images that are popular or trendy.
Impressive brand memes will help increase your personal brand popularity.