Ah, social media. It’s everybody’s favorite way to interact with others around the world and to market their products and services. Some people reach the elevated status of Social Media Superstar while others are posting day in and day out without any nibbles whatsoever.
What’s the difference between the Superstar and the Wannabe? Most importantly, the differences are in their
Social Media Planning and Ability to Develop Relationships.
Even if we’re talking about selling the exact same product, how the Wannabe approaches the opportunity is often quite different than how the Superstar approaches it.
Let’s break it down more:
The Social Media Superstar values others. She engages with people daily on social media by responding to questions and comments on her own posts as well as on others in her feed. Instead of overwhelming her followers with product promotions, she shares glimpses of her life. The Superstar has learned through experience which platforms attract the most engaged audiences, and that’s where she focuses her efforts.
The Wannabe does care about others, but she shares product photos on every social media platform, eager to make a sale. She thinks people won’t buy the first time they see her product, so she keeps posting about it. She misses comments from others and doesn’t know how to reply. She only engages with a handful of posts and is stretched too thin across all the platforms.
How to Revise Your Social Media Plan
The beauty of owning your own business is the ability to do what you want. There aren’t any hard and fast rules about which social media platforms you should use so approach this methodically. If you’re posting random photos on Instagram and get a few likes here and there, is it really worth your time? If you post an article once a month on LinkedIn but have an inbox filled with unanswered invitations to network, should you continue to use this platform?
First, determine where your target market hangs out and learn how to use that platform.
If you’re aiming to attract professional clients, then LinkedIn might be your ticket. If you’re looking for other solopreneurs or small business owners, check out Facebook. Want to market yourself locally? Alignable is a new platform to try. Can’t fit your thoughts into 144 characters? Then drop Twitter instead of stressing about it.
Second, remember to be social.
You’re much more than your business so show that to your followers. Yes, share about your business because that’s your passion and a part of your life but share about your other passions. Trips and travels; favorite hobbies; favorite sports teams; favorite movies or television shows. Let people get to know the whole you, not just the business you.
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