Company: The Cookie Kahuna

Founder: Wally Amos

Season: Appeared on season 8 in the week three episode

The Cookie Kahuna, created by the founder of Famous Amos cookies, serves up delicious treats with a taste of Aloha spirit baked right into the cookie. The cookies come in bags, boxes and wholesale and include flavors such as Original Chocolate Chip, Butterscotch Macadamia and Chocolate Chip Pecan. They are sold in brick-and-mortar stores in Hawaii, as well as online. A 6-ounce bag costs $5.99. After losing his Famous Amos company, Amos decided to go back to the original recipes and taste—the taste that people have always remembered.

When Amos originally appeared on “Shark Tank,” he came in asking for $50,000 for 20 percent equity. The sharks did not like the company’s margins and despite recognizing his passion and the company’s “brand capabilities,” every shark went out. Ultimately, Amos left without a deal.

Amos spoke with Business 2 Community about The Cookie Kahuna’s experience on the show and what their next steps are. Take a look at the Q&A below:

What was your strategy for navigating “Shark Tank”?

To answer all questions honestly and with humor.

How has The Cookie Kahuna changed since the episode was first recorded? Since it aired?

I and the company are more famous and we sell more cookies.

Is there anything you would have changed about your time spent in the tank, including your pitch and valuation?

No, there is not. The show created more awareness and sales and now is about to do it again. If I had it all to do again, I would do it exactly the same way. I am grateful for “Shak Tank.” I am also inspired to begin working on an idea that began crawling into my head a little while ago. Stay tuned. I believe my friends, who are customers, will appreciate it.

Who’s your favorite shark?

Mark Cuban, who was more friendly. Actually, they were all very friendly, respectful and fun.

Despite not getting a deal, do you think “Shark Tank” was the right move for your business?

Absolutely. It was perfect for the following reasons: I needed exposure more than money to create awareness, which would create more sales. I needed exposure to create more media opportunities, which would translate into more sales and media exposure.

What are The Cookie Kahuna’s next steps?

More media, more sales. And a few surprises. Stay tuned for surprises.

Where do you see the cookie industry in 5-10 years?

Continued growth. A lot of growth will come from Wally Amos and The Cookie Kahuna. Be on the lookout for surprises from The Cookie Kahuna. The best is yet to come.

What would you say to people who want to start their own business?

Do it!

What advice would you give to entrepreneurs who want to make it on “Shark Tank”?

Make sure you have your stuff together. The Sharks will not be kind to those who are not on their game. They know their business and have a low tolerance for those who do not take business seriously.

Responses have been lightly edited for clarity and length

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