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Online Marketing

Online marketing such as paid search and paid media campaigns are an effective way to drive results.  Check out these online marketing tips and best practices.

4 Natural Urges to Suppress When Marketing Online

Talking with companies of various sizes, from local businesses to Fortune 500 companies, I run into a lot of familiar…

Connor Brooke
March 18, 2013
Online Marketing

Elements of a 5 Page Business Website

Have you ever seen a website that you found really repulsive? Something that made you wonder ‘what were they thinking?’…

Connor Brooke
March 16, 2013
Online Marketing

Why and How to Do Low-Cost Usability Testing

Usability testing should be part of what every website owner does on a regular basis. In my experience, few actually…

Jay Leonard
March 15, 2013
Online Marketing

The South Africa Opportunity

A 2012 report from the African Economic Outlook organization predicts that South Africa’s economy will grow by 4.8 percent in…

Jay Leonard
March 13, 2013
Online Marketing

Marketing Experiments: Anatomy of an Irresistible Landing Page

Since the Bluewire website re-launched in February, I’ve been keeping a close eye on our website conversions as a whole…

James Spillane
March 12, 2013
Online Marketing

How to Succeed at Online Retailing

The internet has dramatically changed people's lives. A few decades ago, people would have to go to the shops to…

Connor Brooke
March 11, 2013
Online Marketing

Responsive Web Design Solves Marketing’s Growing Multi-Screen Problem

Mobile devices (including smartphones and tablets) are becoming the primary internet viewing device for many people. According to Google, nearly…

Jay Leonard
March 6, 2013
Online Marketing

Affordable Web Design: Affordable and Necessary

The Internet is the root from which our increasingly digital culture sprouts, and as such, it wouldn't be too outlandish…

Jay Leonard
March 4, 2013
Online Marketing

Crudely Reverse Engineering Google Adwords Quality Score Formula

This has given me a headache – there are a lot of spreadsheets coming up so brace yourself. I set…

Connor Brooke
March 1, 2013
Online Marketing

The Pros and Cons of Responsive Web Design

Responsive web design is making headlines every day. 2013 is predicted to be the year of responsive design. Well-known companies…

Jay Leonard
February 27, 2013
Online Marketing

5 Pro Tips for Successful Marketing Strategies with Tout

15 seconds is enough to make your online marketing easy! Tout [Ta-out] is Twitter for a video. It allows you…

Jay Leonard
February 22, 2013
Online Marketing

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