As time progresses, an increasing number of people are purchasing Apple iPhones, Android phones, Blackberries, Samsung Galaxies, and similar devices, using their smartphones and even basic phones for a large portion of their internet needs. This includes checking emails, receiving news alerts, and browsing the web. Consequently, mobile advertising is an important factor to think about when planning your ad campaigns.
Mobile ads increasing in popularity
So if you are an advertiser, you want to go to where your audience is. That means having your ads run on mobile phones, whether it be in emails, news alerts, app downloads, local offers, or other ways on mobile phones. And that also means making sure that the ads are readable in the emails. You don’t want to lose the opportunity to gain a new customer because your email advertisement is only really readable on desktop and laptop computers. That could be a huge wasted opportunity for you – not only would you be paying for the emails because the person opened the email, but they would not be able to read what you said.
In this fast-paced world, you want your ads to show up quickly, if needed. So some email advertising companies allow you to buy ads quickly, and have them show up on the fly in targeted email newsletters and alerts, so that your readers can get your ads when you want them to. Forget about having to buy ads months in advance.
What to look for in an email marketing company
There are several things you should look for when it comes to an email advertisement marketing company. Aside from having the ads show up when you want them to, you want to make sure that the ads target only the market you want to reach. That is one of the cooler things of advertising in email newsletters. You can have the ads show up just in newsletters of people who could potentially buy your products – like cooking products in a food newsletter. But you can even target the ads even further, by having them only directed to people in a certain demographic group or location.
You also want to make sure that the company knows how to most effective render the ads in email as seen on smartphones, so that they are most effectively readable. And finally, you want to make sure that the ads change based on when the person opens the email, and will be dynamic enough to show the most current email, even on old newsletters.