A month from 2017, we will reveal what the major issues, major marketing trends ahead.

THE CONTENT MARKETING WILL EMERGE

With consumer-Internet users who ignore more traditional advertising and marketing actions because in search of meaning rich information, the content marketing will emerge a little more. Large multinationals have already inflated their budget on content marketing. And 2017 should confirm this trend.

HIGHLY CUSTOMIZED PROMOTIONAL CAMPAIGNS

The finer use of CRM and use of Big Data, in general, will lead to an intensification of customizing advertisements on the various points of contact between a brand and its consumers. Advertisements, promotions and other tips that are more than ever cut customized with the customer’s profile. The good ad to the right person at the right time.

MORE AND MORE MOBILE

1 purchase on mobile every 15 seconds in Europe, over 50% of local searches on a smartphone in the world, 50% of Internet connections made on mobile in France … The use of mobile is already preponderant and he even intensifies in 2017.

The brands and businesses that will improve the appearance responsive to their site will draw all the better their game Also, a complementary pattern emerges. Think of a mixed-use PC / laptop / tablet. As many carriers, that continue to be predominantly used.

VIDEO AS GROWTH DRIVER

Facebook, Snapchat, Instagram, and YouTube are the new HBO, CBS, and NBC Channel! Today’s TV will be the radio tomorrow, replaced by the contents of users.

Experts around the world agree that about 75% of website traffic will come from the video ! The format will be the star from next year because, with ever faster browsing speeds, the video will be increasingly sought by Internet users. By 2020, the traffic a site will result in even 80% of videos on the web. A figure demonstrates the positive impact of the video: 49%. Marketers who use this medium increase of 49% income compared to those who leave the (source: Aberdeen ).

THE Life, ALWAYS MORE LIVE

Periscope has opened the way to the famous live videos. Facebook and Live it so well suit the leading platform can already boast disseminate whopping 100 million live video hours a day!

2017 will be on the same trend, with ever greater emphasis on live video. The brands will add this tool to their web marketing paraphernalia to communicate on an event or make the demo particular product.

THE GROWING MARKETING AUTOMATION

Platforms and tools marketing automation like HubSpot, HootSuite, or Buffer Act-On will be more and more employees as of 2017. Marketers of all stripes will be more efficient to win new customers and retain old. These technical solutions providing a valuable aid, intensify their use quickly become a competitive imperative.

THE CUSTOMER EXPERIENCE IS STRONGER THAN EVER

In 2017 more than in 2016, it will require “pampered” clients! The particularly harsh competitive environment, expectations ever higher consumer seeking a close relationship and trust continuously increasing will place the customer experience at the heart of marketing strategies. Customers who wish to be accompanied throughout the buying process counseled and even considered. At the risk of losing it.

THE SOCIAL MEDIA PLATFORMS TO FOLLOW

If LinkedIn, Twitter, Facebook and the company will continue to dominate if not crush the social networking market, other challengers platforms are however to follow. Snapchat is the currently known but We Heart It, Medium or Cyberdust should be increasingly popular. Videos, chat, texts … These platforms already meet the most popular ingredients by users.

What do you think will be the other marketing challenges that await us in 2017?