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    • Best Cryptos
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      • Best Move to Earn Crypto
      • Best Utility Tokens
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      • Coins to Buy on the Dip
      • Fastest Growing Crypto
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      • Most Promising Cryptos
      • Next Crypto to Explode
    • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
    • Bitcoin Casinos
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      • Bitcoin Blackjack Sites
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      • Earn Free Crypto
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        • Aqru Review
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        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
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        • Best DeFi Apps
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        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
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        • DeFi Swap Exchange
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    • Buy Crypto
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
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      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
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      • Binance Review
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      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
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    • How To Buy NFTs
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      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
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      • Cheapest NFT Projects
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      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
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      • How to Invest in NFTs
      • Metaverse Projects
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      • Identity 20XY Review
      • NFT Land Projects
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      • Azuki NFTs
      • CryptoPunks NFTs
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      • World of Women NFTs
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      • OpenSea
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  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy DocuSign Stock
      • Buy DWAC Stock
      • Buy eBay Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
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      • Buy Medifast Stock
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      • Buy Nike Stock
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      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
      • Buy Tesla Stock
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      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
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    • Best Trading Platforms
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      • How to Day Trade Stocks
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      • XTB Review
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      • Best Forex Signals
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      • High Leverage Brokers
      • Low Spread Forex Brokers
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      • Algorithmic Trading
      • Bitcode AI Review
      • BitiCodes Review
      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
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      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
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      • Prime Advantage Review
      • Quantum AI Review
      • Quantum Code Review
      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
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      • Bitcoin Blueprint Review
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      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
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      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
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  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Alerts Sites
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
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      • Buy Bitcoin AU
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      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
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      • Crypto Exchanges AU
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      • Bitcoin Mining Sites
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      • Crypto Marketing
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  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • CateCoin Price Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • DogeBonk Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK V1 Prediction
      • LBLOCK V2 Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Oil Stocks
      • Best Penny Stocks
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      • Best 5G Stocks
      • Best Upcoming IPOs
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      • Company Stocks
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      • Buy Alphabet Stock
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      • Buy AT&T Stock
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
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    Digital & Social⟩Online Marketing

    How Google Algorithm Changes Are Impacting Marketing Processes

    author imageJames Spillane Last updated: 25 April 2014
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    Ever notice how you have to go back and make changes to your website when Google makes an algorithm change or adds a new algorithm? Some of the most significant changes that have taken place since 2008 have had an impact on not only website changes, but how a business markets itself on the Internet.

    SmartFinds Google Algorithm Changes with Panda

    Google makes many changes over the course of a year, and trying to address each and every one of them is not necessary. Many of the changes are designed to hinder cheaters and fraud websites from abusing the system and getting to the top of the search results.

    Conceptually, it is important to understand the impact on your business when these changes are made.

    It is equally important to understand that web marketing has no endpoint and change is inevitable. “Expect change and accept change” is something I have presented in years past. Trying to fight the dynamic and fluid environment of the web is not logical for your business, nor is it fruitful use of your time. Keep emotion out of it, press forward and adapt to the changing environment.

    We will review a few of the more prominent algorithm changes by Google and what organic marketing impact it has had on business. Advertising related topics are not being covered in this discussion.

    Google Algorithm on Content Relevancy

    • The Change
      Around 2008 this started with the Content Relevancy algorithm bringing upon per-page optimization. The time of optimizing an entire website using the same meta descriptions, meta keywords and titles for all web pages of a website becomes obsolete.
    • The Marketing Impact
      Optimizing individual pages based on their unique information meant any inside page could be ranked and shown in the search results. This also meant the visitor entry point to a company website was no longer the home page where calls to action were set up. Instead, all pages of the website needed to be treated like the home page and have calls to action visible to the visitors.

    This particular change is not something a technical web developer or even a creative designer would have picked up on. Rather, a marketer is necessary to understand how to interpret these changes and lead the business in the right direction.

    Google Algorithm on Notable and Trusted Brands

    • The Change
      In 2009, Google released a lesser-known algorithm called, Vince. This algorithm is about brand validation to determine if a brand can be trusted. While this algorithm was designed to weed out cheaters and fraudulent websites, it imposes marketing work that is labor intensive for all businesses.Let’s first take a look at Wikipedia, because their editors follow a very similar process if you want a web page article on Wikipedia about your company.

      Google Algorithm SEO ConceptsOn Wikipedia, “notability” is a benchmark used by editors to decide whether a topic can have its own page in Wikipedia. Information on a Wikipedia topic must be verifiable along with reliable third-party sources. Wikipedia’s idea of notability uses this standard to avoid in-discrimination of topics. We have to understand that determining notability does not necessarily depend on things such as fame, importance, or popularity. Although, fame, importance, and popularity do tend to have more reliable third party sources to verify and validate the information.

      As you can imagine, anyone taking notice of the Vince algorithm immediately cried foul play. Many people took this algorithm to favor big brands and to their benefit, yes, larger brands started to show up more in the search results over smaller brands. However, this did not mean foul play on the part of Google. Rather, it meant smaller brands needed to do more to validate themselves in verifiable and trusted methods.

    • The Marketing Impact
      First and foremost, multi-channel marketing becomes important. You have to get out on the web to market your business through different channels, which include editorial articles, news releases, press releases, video, documents, social media marketing, infographics, and the list can go on.This means more labor time to prepare content, to manage the distribution of this content, and to engage in the web beyond just paying for advertising.

      It just so happens, that by engaging in branding your business through multiple marketing channels, you increase how people view the authority of your business as a trusted entity and generate more traffic from different sources beyond search engines.

    For references on the above section you can view:

    • Matt Cutts Video, March 2009
    • Search Engine Watch, August 2013
    • Wikipedia on Notability

    Google’s Algorithms Let The Zoo Animals Take Over

    • The Changes
      Jumping forward to 2011 – 2013 we have Penguin (link quality) and Panda (quality website content) in which there is version 1.0 and 2.0 that have been released.http://en.wikipedia.org/wiki/Google_Penguin

      http://en.wikipedia.org/wiki/Panda_algorithm

      The theme with both of these algorithms is about quality over quantity. Google has a list of questions it raises when determining what denotes quality.

      However, if you look through the list of these questions you will find they are very subjective based on visitor perception when they are already visiting your website. The real question is how does quality impact your website’s ranking position in the search results based on logical mathematical equations that Google can determine?

      If this wasn’t confusing enough for most business owners, the more recent Hummingbird algorithm now goes down the path of interpreting what the person searching wants and may not necessarily display a direct match. Yes, this now puts keywords into a whole new light as we focus on “conversational search”. See here.

    • The Marketing ImpactWhen it comes to Penguin, it is about having quality websites with links back to your website. This does mean someone has to have a good idea on how to determine quality websites based on the website’s metric such as Google Page Rank, Alexa Traffic Rank, volume of pages indexed, and volume of links on the web. Having more quality in quantity of links will be more valuable and thus means someone actually has to research the information.

      When it comes to Panda, the recommendation is about the web page’s Readability Score. The Flesch-Kincaid and Flesch Reading Ease are two methods of determining readability scores.

      The more the web page can cater to the general public, the more likely it will meet a quality level based on a mathematical equation.

      When it comes to Hummingbird, this basically is a new search engine for Google. It does mean your web pages need to be optimized around conversational search. As people continue to search based on a longer sentence, particularly with mobile devices, the more your web pages need to be revised based on entire sentences instead of individual keywords or key phrases.

    What To Do About Google Algorithm Changes

    The bottom line is, businesses need professional help to manage their website, the marketability of the website, and businesses brand marketing.

    While internal staff is capable of executing the tasks of the process, they do not gain the experience a professional firm can provide working across multiple customers and industries. Internal staff tend to become stagnant in their knowledge as they are single focused.

    A financial factor comes from businesses using their financial resource inefficiently because they are either under or over reacting to the changes they don’t really understand. The reactions, absent proper knowledge and objectivity, are focused on wanting revenue to not slip or needing revenue to pay the bills. In fact they are making their situation worse.

    The environment of change is rapid. Someone has to be able to interpret how these changes are affecting the short term, while planning how things need to move for the long term. Understanding the history becomes very important while expecting change, accepting change, and becoming an early adopter of new ideas. There is no room for the status quo when it comes to Internet marketing and adopting changes early is important.

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      This article originally appeared on Smartfinds Internet Marketing and has been republished with permission.
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    author image

    Author: James Spillane

    James is a BSc Physics grad, attending Imperial College London and becoming interested in cryptocurrency shortly after. His previously published work can be found on Rakeback.com and more recently InsideBitcoins.com and DeFicoins.io. Currently James is a content editor and writer covering Bitcoin and DeFi related news, as well as enjoying

    … View full profile ›


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      Discuss This Article

    Show Comments (2)
    Add a Comment
    • Aliyar says:
      April 29, 2014 at 7:26 am

      Thanks for an easy to read and useful explanation. I completely agree that businesses should focus on activities that directly impact their bottom line and use professionals for more technical tasks. I guess one of the reasons why folks either don’t get it or aren’t doing it right is that marketing is still considered no more than a necessary evil. More and more people should understand the fundamentals of digital marketing and understand how to connect their marketing spend with business objectives.

      Thanks again for a quality post.

      Reply
      • Melih Oztalay says:
        April 29, 2014 at 12:13 pm

        Hi Aliyar,

        Your comment about “marketing is still considered no more than a necessary evil” is quite true. To that extend I like to educate or recommend to our clients to consider break marketing and advertising away from eachother.

        Think of marketing as what you do to invest in your company’s brand and exposure long term and it has no end point. It does have repercussions if you stop and come up months later. Best to set aside a comfortable budget each month.

        Think of advertising as an expense and it comes from a budget that you start and stop without any repercussions whenever you want.

        Certainly things have continued to become more complicated on the web and there are many disciplines. Businesses really cannot keep trying to do this in house and be effective.

        Reply

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