Selecting the right WordPress theme for your site is just like selecting the right location and store front for a local or retail based business. It’s the first thing people are going to see and it’s going to leave an immediate impression on them that might make them want to leave or stay on the site right away.
For this reason it’s important for you to select a theme that matches the content on your site while also making it easier for the visitor to reach whatever your end goal is — when that be clicking on ads or signing up to make a purchase and complete a lead gen form.
Premium or Free WordPress Themes
More web site owners are choosing WordPress as their platform of choice, and when it comes to WordPress features and solutions you have a lot of options. For example, choosing between a free WordPress theme or a paid premium theme is one of the first decisions that you will have to make. Each has their own benefits.
Obviously, a free WordPress theme won’t cost you any money but it may limit your features and not have a fast loading template or the best coding possible.
Most premium themes are very high in quality and also include some great programming and built in features. Premium themes usually run in the $37-$97 range.
When it comes to purchasing options, you can go with one of the following:
- Hire a custom designer/programmer
- Purchase an individual theme
- Subscribe to a WordPress theme site
- Visit a WordPress marketplace site
The end result is thousands of themes for you to choose from.
Choosing the Right Theme for Your Site
This all comes back to the end goal and niche of your site. Some WordPress theme sites cater to their audience by only focusing on a small niche audience.
For example, if you were going to create a niche site and you wanted to focus on creating really great content and making money through the use of ads on your site, then you might want to look into Adsense ready wordpress themes. You can see an example below.
Then you will have sites like ThemeForest that allows their thousands of designers to contribute their work to their site, and allows for a wide range of themes that can cater to audiences and site owners across all platforms.
No matter what type of themes you are looking for, as long as you take the time to look around you should be able to find exactly what you are looking for. Each theme will also come with it’s own custom programming, features and more. Usually the more reliable the designer/provider, the better tools, functionality and support you will receive as well. To get the best customization, you can always hire a custom designer and programmer to make a theme exactly the way you want.