With an increasing number of consumers using their phones as their main way to access the internet, businesses across all sectors are eager to leverage mobile apps. However, as apps become more common, they also tend to include distracting or ineffective features. To boost engagement with their mobile apps and drive more downloads, businesses might consider removing some of these features, beginning with the eight outlined below.

As more and more companies create mobile apps, what’s one common app feature you think they should eliminate? Why?

1. Contact Forms

One feature I believe will mostly disappear from mobile apps in a year is contact forms. Many businesses are moving to in-app chatbots and live support. This shift will lessen the need for customers to send feedback forms through the app. While forms will still be important for growing your website, they are not as effective for applications. – John Brackett, Smash Balloon LLC

2. Crowded Interfaces

One common feature that mobile apps should get rid of is a crowded, messy interface. You might have a lot of features that come with your app, but if they’re haphazardly placed everywhere, it’ll distract your users and make it hard to concentrate on one thing. It helps to have a clean interface that’s easy to navigate for better engagement. – Stephanie Wells, Formidable Forms

3. Manual Payment

Apps that involve getting payments from customers need to make it so that customers can use their existing mobile payment apps. You need to create integrations where customers can use a mobile wallet and avoid entering their card details manually just to buy something. – Syed Balkhi, WPBeginner

4. Email and Password Logins

You shouldn’t have to create accounts directly with email and passwords. Google and Apple now allow their platforms to be integrated. Customers can use their existing logins to create an account within an app. Apple even protects the users’ direct email from being shared with the app. – Chase Williams, Market My Market

5. Automatic Push Notifications

As people download more and more apps on their phones, they get inundated with notifications that become overwhelming. One feature that businesses should reduce is automatically sending push notifications. At the very least, they should ask for permission to send messages. Asking for permission creates a more positive impression and it’s more likely that people will engage with the messages. – Blair Williams, MemberPress

6. Frequent Updates

Instead of updating your app every time a single update is in order, group them together to three or four or more. Consumers just don’t want to have to go through the, at times, lengthy process of an app update multiple times in a short time frame. – Andrew Schrage, Money Crashers Personal Finance

7. Too Many Ads

Many mobile apps use intrusive ads to monetize their platform. This is something that they should get rid of. Although it can help you make some extra money, overusing them can distract your customers and prevent you from achieving your conversion goals. – Thomas Griffin, OptinMonster

8. Unnecessary Data Collection

Don’t request permission or access to users’ data beyond what you really need for the app’s purpose. Apps often ask permission to access location, camera, photos, mic and so on. If location is essential for the app, it makes sense to request it. But don’t go overboard just so you can collect more data, as people are understandably getting more concerned about preserving their privacy. – Kalin Kassabov, ProTexting