If you have a content strategy plan built from a deep understanding of who your clients are as human beings,…
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
Marketing retainers are commonplace and stand as an alternative to project-based work. A retainer arrangement has many benefits for both…
Despite what you may have heard, print advertising is alive and kicking. Whether it’s a magazine ad, direct mail, or…
One Customer Segment You Must Target Assiduously Is The Millennials. They Will Lead You Towards Growth Marketing your knowledge products…
In this article, I talk to three female business owners who are making lockdown work for them; whether that’s launching…
Image by cheskapoon from Pixabay While some brands focus solely on digital marketing, the most successful businesses realize the importance…
https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/VEM_What_s_Your_Edge_April_19th_MP3.mp3 Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts aimed at helping you leverage data, analytics,…
When a business proposal gets rejected, you spend many hours trying to figure out the exact reason for the failure.…
I keep think about this recent headline—“Peloton hits breaks on marketing as at-home fitness sells itself”—from MarketingDive. A friend once…
In Case You Didn’t Notice, The Good Ol’ Newsletters Are Back In Business Like Never Before, And How We all…