People-based marketing refers to the ability to deliver targeted ads and messages to individuals across any screen, on any device.…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
CPG brands sometimes struggle to reach and engage millennials, a generation that grew up with technology in elementary, middle, and…
Marketing
Key Takeaways FOMO, or Fear of Missing Out, significantly influences digital age behaviors, driving impulse purchases and social media engagement.…
Marketing
Most experts agree: 2017 is the year for influencer marketing. In fact, 87% of marketers plan to launch at least…
Marketing
The headline of this blog is purposely provocative. Marketing is not taking a step back in the sense that's it's…
Marketing
Today’s consumers don’t always take the simple route of “search it, find it, buy it.” Instead, they look for products…
Marketing
You’re as data-driven as the next marketer, right? You wouldn’t miss an opportunity to tweak the funnel, to optimize a…
Marketing
The secret weapon in any major brand’s arsenal tends to be their influencers and that makes an influencer marketing campaign…
Marketing
Despite the huge improvements in metrics available to us these days (for digital marketing, at least) the old adage about…
Marketing
In Hinge’s 2017 High Growth Study, we asked respondents to rate the impact of 24 possible marketing techniques. Of these,…
Marketing