With the recent release of Google’s ‘Project Glass‘, the eyes of many consumers and marketers have drifted over to the idea of Augmented Reality. Augmented reality (AR) is a live, direct or indirect, view of a real-world environment that is digitally augmented by another device.
Google’s ‘Project Glass’ offers a unique way to integrate your life with the digital world. ‘Project Glass’ is an augmented reality eyeglass that projects a heads-up display which allows you to take phone calls, navigate via GPS, take photos , check-in to locations and more. The real question is how will marketers use this upcoming technology to better reach their target audience?
We can online imagine how this could ultimately change the way we market to consumers. Using the geolocation features, businesses could provide special deals to those who check-in often. We could also use augmented reality to digitally enhance certain billboards and advertisements to make them more fun and engaging.
Unfortunately the technology is still in development so until then, perhaps we can gain some inspiration from some amazing Augmented Reality campaigns already out on the web. Here are 10 mind-blowing Augmented Reality campaigns.
1. Lynx Fallen Angels Augmented Reality
On March 5th, 2011 in London’s Victoria Station, beautiful angels fell from the sky. Watch as men giggle as their fantasy comes true.
2. Step Into National Geographic
Another campaign set in London, this wonderful augmented reality campaign stunned onlookers by allowing them to interact with dinosaurs, astronauts, tigers and other wild life creatures. Watch as dreams come true!
3. Lego Augmented Reality
How do you tell a consumer what is inside the box, without having them actually opening it? Here is a wonderful example of how toy-company, Lego, used augmented reality on their product boxes to simulate the final built product.
4. The Artvertiser
The Artvertiser is a software platform for replacing billboard advertisements with art in real-time. It works by teaching computers to ‘recognize’ individual advertisements so they can be easily replaced with alternative content, like images and video.
5. NIVEA Augmented Reality Campaign
In the case you wanted to twist and turn video on a website, NIVEA made it happen in this augmented reality campaign. The campaign tried to promote better skin in this interactive campaign by Blast Radius.
6. MINI Pop-up Advertising
A cool interactive advertising campaign by MINI that allows you to hold a 3D model of the MINI cooper. The advertisement shows how marketers can integrate offline print ads with interactive online campaigns.
7. Stop Domestic Violence AR Campaign
Augmented Reality was used in this campaign to enrich traditional print media. Much like something you’d see straight out of a Harry Potter movie, faces comes alive when using the AR app. When using the AR app on the print advertisement, the viewer can see first hand the unfortunate truth of domestic violence. This is a great example of how non-profits can use AR to help promote their cause.
8. Making Billboards Come To Live
Coventry University has taken over the Bullring and Birmingham City centre with it’s innovative use of Augmented Reality and digital displays. Here is a great example of how to make traditional billboard and print advertisements more interactive and fun!
9. Avatar’s AR Toys
If James Cameron’s hit movie Avatar wasn’t cool enough, they are coming out with Avatar AR toys. These toys will make the toys that much more interactive and lifelike.
10. Ford’s Grand C-Max Augmented Reality Outdoor Campaign
Interactive augmented reality screens created to promote the new Ford Grand C-MAX. Using pioneering gesture recognition to illustrate the car’s technologies by putting innovation in your hands.
The bottom line: Augmented Reality could possibly be the answer you’ve been looking for in terms of your next marketing campaign. It’s interactive, engaging and fun! If you enjoyed these unconventional marketing examples, be sure to visit Creative Guerrilla Marketing for more inspiring examples!