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Loyalty Marketing

Maintaining a loyal customer base and creating customer advocates requires superior execution. Check out these loyalty marketing tips and best practices.

Accelerating Zero- and First-Party Data Collection With Loyalty Programs

Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing…

András Barta
December 4, 2021
Loyalty Marketing

Millennials and Brand Loyalty

Why is brand loyalty important? For any business, large or small, customers matter. One of the main goals for…

Erin McDonald
November 30, 2021
Loyalty Marketing

The Rising Popularity of Buy Now, Pay Later and How to Boost It With a Loyalty Program?

Along with the increase in online shopping, a new phenomenon exploded in popularity during the pandemic. Customers now have…

András Barta
November 17, 2021
Loyalty Marketing

Advanced Audience Segmentation: The New Way for Loyalty Programs

Loyalty programs increase customer retention and allow for business growth, and with audience segmentation, organizations’ reward programs may become…

András Barta
November 13, 2021
Loyalty Marketing

8 Tips to Turn Subscribers into Loyalists

I’ve been thinking about the provocative questions Chris Marriott raised in his recent Only Influencers post, Email Marketing’s Next…

April Paige
November 3, 2021
Loyalty Marketing

Paid and Subscription Loyalty Programs: A Comprehensive Guide (2021)

Following the pandemic, customer behavior shifted significantly. This goes beyond an uptick in eCommerce adoption, though. A huge audience…

András Barta
October 25, 2021
Loyalty Marketing

The Best Types of Loyalty Programs to Drive Your KPIs

I’ve always found customer loyalty to be an interesting topic. Have loyalty programs become less popular in recent years?…

Adam Vaczi
October 25, 2021
Loyalty Marketing

What is Brand Loyalty and How Can You Build It?

Brand loyalty is a coveted trophy for all businesses, large and small. By definition, brand loyalty is a consumer’s…

Pam Hughes
October 19, 2021
Loyalty Marketing

Brand Awareness: How Consumer Recognition Leads to Customer Loyalty

Starting and running a business is hard work. You want to focus on the products or services you offer,…

Alejandra Zilak
October 14, 2021
Loyalty Marketing

Referral Marketing: The Most Powerful Form of Advertising

Which marketing strategy do you think brings the most returns on investment? Is it PPC ads? Or Email Campaigns?…

Chanakya Kyatham
September 29, 2021
Loyalty Marketing

5 Ways to Build Brand Loyalty With Your Audience

Trust is a valuable aspect in any relationship and businesses and their customers are definitely included in this. Most…

Brooke Koster
September 1, 2021
Loyalty Marketing

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