Maintaining a loyal customer base and creating customer advocates requires superior execution. Check out these loyalty marketing tips and best practices.
by András Barta - Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing to…
by Erin McDonald - Why is brand loyalty important? For any business, large or small, customers matter. One of the main goals for many…
by András Barta - Along with the increase in online shopping, a new phenomenon exploded in popularity during the pandemic. Customers now have a…
by András Barta - Loyalty programs increase customer retention and allow for business growth, and with audience segmentation, organizations’ reward programs may become even…
by April Paige - I’ve been thinking about the provocative questions Chris Marriott raised in his recent Only Influencers post, Email Marketing’s Next Secret…
by Alejandra Zilak - Do you have an iPhone or a Samsung? What’s your favorite running shoe? Music streaming service? The answers don’t really…
by András Barta - Following the pandemic, customer behavior shifted significantly. This goes beyond an uptick in eCommerce adoption, though. A huge audience was…
by Adam Vaczi - I’ve always found customer loyalty to be an interesting topic. Have loyalty programs become less popular in recent years? Or…
by Pam Hughes - Brand loyalty is a coveted trophy for all businesses, large and small. By definition, brand loyalty is a consumer’s emotional…
by Alejandra Zilak - Starting and running a business is hard work. You want to focus on the products or services you offer, but…
by Chanakya Kyatham - Which marketing strategy do you think brings the most returns on investment? Is it PPC ads? Or Email Campaigns? Or…
by Brooke Koster - Trust is a valuable aspect in any relationship and businesses and their customers are definitely included in this. Most people…
by András Barta - It’s nearly impossible to pinpoint which industry first started to consistently use loyalty programs, but coffee shops, department stores and…
by András Barta - The founders of The Home Depot, the largest home improvement retailer in the United States, had a special vision. They…
by Thomas Griffin - Do you know what is one of the most underestimated elements in your digital marketing gamut? It’s your Thank You…
by András Barta - Did you know that Amazon offers a global reward fulfillment initiative? No, I’m not talking about Amazon Prime. Rather, I’m…
by Tamas Oszi - Showing your loyal customers how important their business is to you is key. It not only benefits customers, but also…
by András Barta - There is no shortage of U.S. loyalty programs, but not every program is built with the customer experience in mind.…
by András Barta - It is essential for brands and retailers to know what motivates loyalty in their customers. Nowadays purchasing decisions are often…
by Kim Campbell - Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider. But,…
by Adam Vaczi - It’s no secret that earn & burn programs can lead to unforeseen consequences for your business, as unspent loyalty points…
by Adam Vaczi - It’s generally accepted that existing customers drive more value than new ones. Then why is it that the general customer…
by Ashley Sefferman - Looking to launch a customer loyalty program this year? Read on for an overview of what a loyalty program does,…
by Tanishq Agarwal - Every business today is competing for customer trust and loyalty. Sadly, gone are the days when all you had to…
by Tom Peace - In this article, we will be investigating how card linking technology and card linked offers have evolved in certain consumer…
by Jessica Mizerak - Never underestimate the value of a great first impression. In terms of loyalty, the first impression often lies within the…
by Pete Howroyd - It’s no secret that earn & burn programs can lead to unforeseen consequences for your business, as unspent loyalty points…
by Jessica Mizerak - When you think back to some of the first major loyalty programs, hotels and airlines come to mind. And if…
by Cam Gray - We all have that one brand that successfully has, in a way, stolen our hearts. Brand loyalty is when a…
by Andy Nemes - If there’s a golden rule in customer retention, it’s that everyone remembers a good experience. If a customer becomes part…
by Sheila Power - Stepping into 2021, we’ve all vowed collectively to make this year better than the last one. But before we put…
by Tamas Oszi - Here’s a tricky question: which task is a loyalty program most suited for, customer retention or customer acquisition? From the…
by Jay Leonard - As marketers or small business owners, there is no better vision for our future than amassing a large number of…
by Connor Brooke - In a lot of ways, it seems crazy that Tesla can even compete in the auto market without the billion…
by Daniel Hopper - Loyal customers are profitable to a business. We need to look after them. This week’s blog discusses the topic of…
by Kane Pepi - The value of loyal customers can’t be overestimated—they trust your business, make more purchases, and act as brand advocates. Yet,…
by Connor Brooke - Do you want to reward your customers, but without giving up your margin? Are you looking to go beyond “strictly…
by Jay Leonard - The holiday season is on its merry way. Cue the Christmas music, snowflakes and gift wrap services! This is the…
by Kane Pepi - Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs…
by Connor Brooke - Uncertainty and hard decisions You have just started designing a reward system for your loyalty program, and suddenly many unanswered…
by Connor Brooke - Most businesses think of loyalty as repeat sales. But, many businesses also get those sales through repeated discounts. When the…
by Connor Brooke - One of the few things I remember from my childhood days is the smile of the mom and pop shop…
by Connor Brooke - Points programs are a popular method of conducting a loyalty program, but there’s no one-size fit all solution for loyalty.…
by Kane Pepi - Every company wants a slew of loyal customers who are excited about new products, features, and offerings. Indeed, there are…
by Kane Pepi - One of the biggest decisions that we often have to make when running a small business is determining what type…
by Connor Brooke - What makes good relationships last? Of course, I won’t surprise you with the word “love” but I think a true…
by Zsuzsa Kecsmar - Now that people are less worried about COVID-19, they’re planning to make up for all the months they’ve spent in…
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