Sales & Marketing

Loyalty Marketing

Maintaining a loyal customer base and creating customer advocates requires superior execution. Check out these loyalty marketing tips and best practices.

Accelerating Zero- and First-Party Data Collection With Loyalty Programs

by András Barta - Customer data is the lifeblood of businesses today. It fuels plenty of actions and backs corporate decision-making, from marketing…

December 4, 2021

Millennials and Brand Loyalty

by Erin McDonald - Why is brand loyalty important? For any business, large or small, customers matter. One of the main goals for…

November 30, 2021

The Rising Popularity of Buy Now, Pay Later and How to Boost It With a Loyalty Program?

by András Barta - Along with the increase in online shopping, a new phenomenon exploded in popularity during the pandemic. Customers now have…

November 17, 2021

Advanced Audience Segmentation: The New Way for Loyalty Programs

by András Barta - Loyalty programs increase customer retention and allow for business growth, and with audience segmentation, organizations’ reward programs may become…

November 13, 2021

8 Tips to Turn Subscribers into Loyalists

by April Paige - I’ve been thinking about the provocative questions Chris Marriott raised in his recent Only Influencers post, Email Marketing’s Next…

November 3, 2021

Paid and Subscription Loyalty Programs: A Comprehensive Guide (2021)

by András Barta - Following the pandemic, customer behavior shifted significantly. This goes beyond an uptick in eCommerce adoption, though. A huge audience…

October 25, 2021

The Best Types of Loyalty Programs to Drive Your KPIs

by Adam Vaczi - I’ve always found customer loyalty to be an interesting topic. Have loyalty programs become less popular in recent years?…

October 25, 2021

What is Brand Loyalty and How Can You Build It?

by Pam Hughes - Brand loyalty is a coveted trophy for all businesses, large and small. By definition, brand loyalty is a consumer’s…

October 19, 2021

Brand Awareness: How Consumer Recognition Leads to Customer Loyalty

by Alejandra Zilak - Starting and running a business is hard work. You want to focus on the products or services you offer,…

October 14, 2021

Referral Marketing: The Most Powerful Form of Advertising

by Chanakya Kyatham - Which marketing strategy do you think brings the most returns on investment? Is it PPC ads? Or Email Campaigns?…

September 29, 2021 1

5 Ways to Build Brand Loyalty With Your Audience

by Brooke Koster - Trust is a valuable aspect in any relationship and businesses and their customers are definitely included in this. Most…

September 1, 2021

Department Store Loyalty Programs: A Comprehensive Guide (2021)

by András Barta - It’s nearly impossible to pinpoint which industry first started to consistently use loyalty programs, but coffee shops, department stores…

August 9, 2021

The Home Depot Rewards Program Review: A Loyalty Program Built for Pros

by András Barta - The founders of The Home Depot, the largest home improvement retailer in the United States, had a special vision.…

July 26, 2021

How to Build Customer Loyalty with a Thank You Page

by Thomas Griffin - Do you know what is one of the most underestimated elements in your digital marketing gamut? It’s your Thank…

July 22, 2021

Reviewing the Top Strategies for Marketplace Loyalty Programs

by András Barta - Did you know that Amazon offers a global reward fulfillment initiative? No, I’m not talking about Amazon Prime. Rather,…

July 19, 2021

Are Paid Loyalty Programs More Effective Than Free Ones?

by Tamas Oszi - Showing your loyal customers how important their business is to you is key. It not only benefits customers, but…

July 3, 2021

10 US Loyalty Programs That Put Experience First

by András Barta - There is no shortage of U.S. loyalty programs, but not every program is built with the customer experience in…

June 22, 2021

Building Emotional Loyalty and Long-Lasting Brand Love

by András Barta - It is essential for brands and retailers to know what motivates loyalty in their customers. Nowadays purchasing decisions are…

May 22, 2021

The 3 Principles of Brand Loyalty After COVID-19 Rocked Our World

by Kim Campbell - Brand loyalty is a reflection of a customer’s commitment to a relationship with a given retailer or service provider.…

May 18, 2021

5 Ways to Ease Point Liability: Encourage Customers to Redeem Loyalty Points

by Adam Vaczi - It’s no secret that earn & burn programs can lead to unforeseen consequences for your business, as unspent loyalty…

May 7, 2021

How to Enhance Lifecycle Marketing With Loyalty Programs

by Adam Vaczi - It’s generally accepted that existing customers drive more value than new ones. Then why is it that the general…

May 7, 2021

6 Steps to a Successful Customer Loyalty Program

by Ashley Sefferman - Looking to launch a customer loyalty program this year? Read on for an overview of what a loyalty program…

May 5, 2021

How Does Proximity Marketing Help Brands Enhance Their Customer Loyalty Programs?

by Tanishq Agarwal - Every business today is competing for customer trust and loyalty. Sadly, gone are the days when all you had…

May 5, 2021

Card Linked Offers & Card Linking in Loyalty Programs – The Complete Guide

by Tom Peace - In this article, we will be investigating how card linking technology and card linked offers have evolved in certain…

April 28, 2021

7 Tips for Memorable Loyalty Program Names

by Jessica Mizerak - Never underestimate the value of a great first impression. In terms of loyalty, the first impression often lies within…

April 7, 2021

5 Ways to Encourage Customers to Redeem Their Loyalty Points

by Pete Howroyd - It’s no secret that earn & burn programs can lead to unforeseen consequences for your business, as unspent loyalty…

March 31, 2021

Marriott Hotel Loyalty Program: The Gold Standard for Experience

by Jessica Mizerak - When you think back to some of the first major loyalty programs, hotels and airlines come to mind. And…

March 22, 2021

Brand Loyalty 101: Turning Customers Into a Lifelong Community

by Cam Gray - We all have that one brand that successfully has, in a way, stolen our hearts. Brand loyalty is when…

March 11, 2021

B2B Loyalty Programs: A Comprehensive Guide (2021)

by Andy Nemes - If there’s a golden rule in customer retention, it’s that everyone remembers a good experience. If a customer becomes…

February 19, 2021

Customer Loyalty in 2021: Your 10 Most Important Questions

by Sheila Power - Stepping into 2021, we’ve all vowed collectively to make this year better than the last one. But before we…

February 12, 2021

Loyalty Programs: Are They for Customer Retention or Acquisition?

by Tamas Oszi - Here’s a tricky question: which task is a loyalty program most suited for, customer retention or customer acquisition? From…

February 7, 2021

Kellogg’s Rewards Program Review: It’s Grrreat!

by Tamas Oszi - Multinational food manufacturer Kellogg’s doesn’t require much of an introduction. We’ve all probably poured one of their treats into…

January 30, 2021

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