LinkedIn is a great place to grow your professional network and make valuable business connections — but only if your page and presence on the platform are optimized. Here are some useful things you can do to “supercharge” your LinkedIn page and open up your business to new opportunities.

What’s one way an entrepreneur can supercharge their business’s LinkedIn page to grow their community of followers?

1. Offer LinkedIn-Only Incentives

If you want to increase your followers on LinkedIn, you need to provide reasons for them to follow you. You might create a video that is exclusive to your LinkedIn page or set up a giveaway or another type of contest, letting people know they can join through LinkedIn. Continuously guide people and traffic to your LinkedIn page and offer them something special that they can only find there. – Syed Balkhi, WPBeginner

An effective way to enhance your business’s LinkedIn page is to add the link to your email signature. If you frequently use email to connect with clients or suppliers, this is a great method to highlight your LinkedIn page and encourage those you know to check it out. It’s also unobtrusive, so you won’t be bothering anyone by directing them to it. – Stephanie Wells, Formidable Forms

You can supercharge your business’s LinkedIn page by optimizing your profile for search. When people use the search feature on LinkedIn, they are shown results based on relevancy. If you want to grow, you have to connect with people interested in your product or service. Creating a keyword-rich profile page ensures more people will find your page, which means more growth opportunities. – Chris Christoff, MonsterInsights

4. Share Posts That Encourage Engagement

The best way to build traffic on your LinkedIn page is to create posts that encourage engagement. Ask your followers for their opinions on specific topics and issues within the industry. You’ll find that people are more than happy to voice their opinion, which will eventually help you grow your LinkedIn profile. – John Turner, SeedProd LLC

5. Interact With Your Target Market

Create value and reach out. LinkedIn and most social media platforms are software replicating networking environments in the physical world. So, create content and interact with your target market. The more you do this, the better you’ll get because you’ll find what creates engagement and do more of that. There’s really no secret here. – Samuel Thimothy, OneIMS

6. Cross-Promote Your LinkedIn Page

One creative way to supercharge your LinkedIn profile is to connect and promote it on your other social media networks. Some business owners have plenty of success growing their Facebook business pages, but can’t see traction on LinkedIn. If this is the case, share posts from your LinkedIn on your Facebook account and encourage people to follow your brand. – John Brackett, Smash Balloon LLC

7. Treat It Like Any Other Social Media Page

One mistake entrepreneurs make with LinkedIn pages is that they treat them as professional business listings and nothing more. Post regular updates and general content and engage with your audience. Be more interactive and contribute on a timely basis. – Andrew Schrage, Money Crashers Personal Finance

8. Be Relevant

The best way to supercharge your LinkedIn page is to be relevant. Don’t just randomly post promotional content on your profile. Always make sure that your content is helpful for your followers. This will encourage them to like and share your content, which, in turn, will increase your visibility. It’s a very powerful way of building your credibility and growing your authority. – Thomas Griffin, OptinMonster

9. Keep Up With Changing Features

LinkedIn keeps changing its features and many people don’t keep up with these changes. To supercharge your business’s LinkedIn page, go back to it and explore every element of the page. You may find that there are new places where you can insert videos and images. Fill in as many fields on your business page as possible and you’ll likely stand out compared to other brands on LinkedIn. – Blair Williams, MemberPress