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    • Invest in Crypto
      • Best Crypto to Invest in
      • Best New Crypto Coins
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      • Best Crypto Lotteries
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      • Best Gaming Crypto Coins
      • Best Utility Tokens
      • Cryptos Under $1
      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Make Money with Crypto
      • Make Money with NFTs
      • Most Undervalued Cryptos
      • Next Crypto To Explode
      • Penny Cryptocurrencies
      • What is DeFi Crypto
    • Crypto News
      • Best Crypto Apps
      • Best Crypto Signals
      • Best Crypto Wallets
      • Exodus Wallet Review
      • Best Play to Earn Games
      • Bitcoin Mining Sites
      • Crypto DAO Projects
      • Crypto Games
      • Crypto Marketing
      • Crypto Tax Software
      • Crypto Youtube Channels
      • Financial PR Agencies
      • ICO Marketing
      • Reddit Crypto Discussion
      • Web 3.0 & Crypto
      • What are 'Shitcoins'
    • Bitcoin Casinos
      • Bitcoin Gambling Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
    • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Banks
      • Crypto Credit Cards
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      • Crypto Lending Platforms
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Yield Farming
      • Crypto Loan Sites
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      • Crypto Staking
      • Earn Free Bitcoin
      • Earn Free Crypto
      • Earn Interest on ApeCoin
      • Earn Interest on AXS
      • Earn Interest on Bitcoin
      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
      • Earn Interest on NEAR
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
    • Worldwide Crypto Guides
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
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      • Buy Bitcoin IE
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      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges IE
      • Crypto Exchanges IN
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      • Crypto Exchanges NZ
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  • Cryptocurrency
    • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
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      • Buy BTC with Prepaid Card
      • Best Bitcoin ETFs
      • Low Cap Cryptos
    • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best DeFi Exchange
      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • DeFi Swap Exchange
      • Social Trading Platforms
    • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
    • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
      • Best Utility NFT Projects
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Buy NFTs on Binance
      • How to Flip NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Land Projects
      • NFT Trading Card Games
      • Sport NFT Drops
      • Why Invest in NFTs
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
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    • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
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    • Company Stocks
      • Buy Alibaba Stock
      • Buy Alphabet Stock
      • Buy Amazon Stock
      • Buy Apple Stock
      • Buy AMC Stock
      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DWAC Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
      • Buy NRG Stock
      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
      • Buy Tesla Stock
      • Buy Samsung Stock
      • Buy Upstart Stock
      • Buy XELA Stock
    • Buy Stocks
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      • Buy 5G Stocks
      • Buy Cannabis Stocks
      • Buy Coinbase Stocks
      • Buy Dividend Stocks
      • Buy Nio Stock
      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
  • Trading
    • Best Trading Platforms
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      • Best Forex Brokers
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      • Best Forex Signals
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      • Copy Trading Platforms
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      • Algorithmic Trading
      • Automated Trading
      • eToro Review
      • Capital.com Review
      • How to Day Trade Stocks
      • Best Day Trading Platforms UK
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
    • Trading Robots
      • Bitcode AI Review
      • BitIQ Review
      • Crypto Bank Review
      • Crypto Boom Review
      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
      • Metaverse Profit Review
      • NFT Profit Review
      • Oil Profit Review
      • Prime Advantage Review
      • Quantum Code Review
      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
    • Bitcoin Robots
      • Bitcoin Blueprint Review
      • Bitcoin Buyer Review
      • Bitcoin Circuit Review
      • Bitcoin Code Review
      • Bitcoin Digital Review
      • Bitcoin Freedom Review
      • Bitcoin Motion Review
      • Bitcoin Prime Review
      • Bitcoin Profit Review
      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold
      • Bit Index AI
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    • Hosting
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      • Wordpress VPS Hosting
      • Cheap Wordpress Hosting
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    • Marketing
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    • Workflow
      • PM Software
      • PM Software Small Teams
      • Marketing PM Software
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      • Best Scheduling Software
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    • Affiliate Marketing
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Business 2 Community
  • Investing
      • Invest in Crypto
      • Best Crypto to Invest in
      • Best New Crypto Coins
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Best Crypto IDOs
      • Best Crypto ICOs
      • Best Crypto Lotteries
      • Best Crypto Presales
      • Best Gaming Crypto Coins
      • Best Utility Tokens
      • Cryptos Under $1
      • How to Invest in Bitcoin
      • How to Invest in Crypto
      • How to Invest in DeFi
      • How to Invest in NFTs
      • How to Invest in Stocks
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Make Money with Crypto
      • Make Money with NFTs
      • Most Undervalued Cryptos
      • Next Crypto To Explode
      • Penny Cryptocurrencies
      • What is DeFi Crypto
      • Crypto News
      • Best Crypto Apps
      • Best Crypto Signals
      • Best Crypto Wallets
      • Exodus Wallet Review
      • Best Play to Earn Games
      • Bitcoin Mining Sites
      • Crypto DAO Projects
      • Crypto Games
      • Crypto Marketing
      • Crypto Tax Software
      • Crypto Youtube Channels
      • Financial PR Agencies
      • ICO Marketing
      • Reddit Crypto Discussion
      • Web 3.0 & Crypto
      • What are 'Shitcoins'
      • Bitcoin Casinos
      • Bitcoin Gambling Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Banks
      • Crypto Credit Cards
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Yield Farming
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Free Bitcoin
      • Earn Free Crypto
      • Earn Interest on ApeCoin
      • Earn Interest on AXS
      • Earn Interest on Bitcoin
      • Earn Interest on Cardano
      • Earn interest on Ethereum
      • Earn Interest on MATIC
      • Earn Interest on NEAR
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • Worldwide Crypto Guides
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin DK
      • Buy Bitcoin IE
      • Buy Bitcoin ID
      • Buy Bitcoin IN
      • Buy Bitcoin IT
      • Buy Bitcoin NZ
      • Buy Bitcoin PT
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges IE
      • Crypto Exchanges IN
      • Crypto Exchanges IT
      • Crypto Exchanges NZ
      • Crypto Exchanges SG
      • Crypto Exchanges UAE
      • Crypto Exchanges UK
      • Crypto Exchanges ZA
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
      • Buy BTC with Prepaid Card
      • Best Bitcoin ETFs
      • Low Cap Cryptos
      • Long Term Investments
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • BAR Fan Token Prediction
      • Bitcoin Price Prediction
      • Cardano Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Lazio Fan Token Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Chainlink
      • Buy Cronos
      • Buy Dash
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy HBAR
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Polkadot
      • Buy Polygon
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy Theta
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best DeFi Exchange
      • Best P2P Crypto Exchange
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • DeFi Swap Exchange
      • Social Trading Platforms
      • Best Meme Coins
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Shiba Inu
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Ren
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
  • NFTs
      • How To Buy NFTs
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Best Metaverse Projects
      • Best Utility NFT Projects
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Wallets
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy Enjin
      • Buy Filecoin
      • Buy Gala
      • Buy JEWEL
      • Buy SAND
      • Buy STEPN
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Land Projects
      • NFT Trading Card Games
      • Sport NFT Drops
      • Why Invest in NFTs
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
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      • Buy Alibaba Stock
      • Buy Alphabet Stock
      • Buy Amazon Stock
      • Buy Apple Stock
      • Buy AMC Stock
      • Buy AT&T Stock
      • Buy Disney Stock
      • Buy DWAC Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Netflix Stock
      • Buy Nike Stock
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      • Invest in Stocks
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    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Best Forex Brokers
        • Best MT4 Brokers
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        • Best Forex Brokers AU
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        • Best Scalping Brokers
        • Copy Trading Platforms
        • Low Spread Forex Brokers
        • Low Margin Rate Brokers
        • Algorithmic Trading
        • Automated Trading
        • eToro Review
        • Capital.com Review
        • How to Day Trade Stocks
        • Best Day Trading Platforms UK
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Trading Robots
        • Bitcode AI Review
        • BitIQ Review
        • Crypto Bank Review
        • Crypto Boom Review
        • Crypto Engine Review
        • Immediate Edge Review
        • Meta Profit Review
        • Metaverse Profit Review
        • NFT Profit Review
        • Oil Profit Review
        • Prime Advantage Review
        • Quantum Code Review
        • Teslacoin Review
        • Today Profit Review
        • 7Tesler Review
        • Bitcoin Robots
        • Bitcoin Blueprint Review
        • Bitcoin Buyer Review
        • Bitcoin Circuit Review
        • Bitcoin Code Review
        • Bitcoin Digital Review
        • Bitcoin Freedom Review
        • Bitcoin Motion Review
        • Bitcoin Prime Review
        • Bitcoin Profit Review
        • Bitcoin Revolution Review
        • Bitcoin Rocket Review
        • Bitcoin Smarter Review
        • Bitcoin Up Review
        • BitcoinX Review
        • Bitprime Gold
        • Bit Index AI
    • Software & Social
        • Hosting
        • Best WordPress Hosting
        • Enterprise Hosting
        • UK WordPress Hosting
        • Wordpress VPS Hosting
        • Cheap Wordpress Hosting
        • Website Hosting for Small Business
        • Agencies
        • Mobile App Development Agencies
        • Social Media Marketing Agencies
        • Influencer Marketing Agencies
        • Email Marketing Agencies
        • CRM Software
        • Best CRM Software
        • CRM For Small Business
        • Best Free CRM Software
        • Best Client Management Software
        • Other Software
        • Best Legal Software UK
        • Job Mgmt Software UK
        • Best HR Software UK
        • Best Payroll Software UK
        • Best Dental Software UK
        • Inventory Management Software
        • Accounting Software
        • Free Accounting Software
        • Accounting Software for Mac
        • Marketing
        • SEO Marketplaces
        • Email Marketing
        • Workflow
        • PM Software
        • PM Software Small Teams
        • Marketing PM Software
        • Free PM Software
        • Best Scheduling Software
        • Best Scheduling Apps
        • Task Management Tools
        • Best PM Apps
        • Best Agile Tools
        • Best Antivirus Software
        • Best Antivirus Software UK
        • Best Antivirus Software Canada
        • Best Antivirus Software India
        • Best Antivirus Software Singapore
        • Password Managers
        • Best Pw Manager Australia
        • Best Pw Manager UK
        • Best Pw Manager Canada
        • Affiliate Marketing
        • Crypto Affiliate Programs
        • Best Financial Affiliate Programs
        • Affiliate Marketing Programs
        • Best Website Builders
        • Best App Builder
        • Best Ecommerce Platform
        • Best Landing Page Builder
        • How to create a Blog
        • VoIP
        • Best VoIP Services
        • Best Virtual Phone Number US:
        • Best Virtual Phone Number for Business
        • Best Virtual Landline UK
        • Best VoIP Home Phone Canada
        • SEO Software
        • Ahrefs Review
        • E-mail Marketing
        • Semrush Review
        • VPN
        • Best VPN Services
        • Best VPN UK
        • Best VPN for Android UK
        • Best VPN for Firestick UK
        • How to Watch Love Island UK From Abroad
        • Best VPN Canada
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        • Best VPN Reddit
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        • Spy Software
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        • Apps
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    Digital & Social⟩Instagram

    15 Instagram Video Ideas That Will Give You a Creative Boost

    author imageAnton Eliasson Last updated: 15 June 2018
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    If video is not part of your Instagram strategy, you might be falling behind. In 2017, Instagram announced that there are now 2 million advertisers using the platform for business. They also noted that the highest area for growth was video, with time spent watching video up 80% and the number of videos produced daily up 400% from 2016. But how do you come up with original Instagram ideas daily?

    Instagram is a flexible platform that users love. For social marketers, it provides endless opportunities to share beautiful video content for a mobile audience.

    To build a following on Instagram, you need high-quality content that engages users and rings true to your brand. Since it started as an app between friends, Instagram has always been about providing bite-size windows into your world. To do this, you don’t need a big marketing budget, fancy video equipment, or celebrity endorsements. You just need to make video content that people care about.

    Instagram offers a real chance to engage with your followers, and video is the best way to engage people. So without further ado, here are 15 Instagram ideas to inspire you from brands that are killing it on Instagram with video.

    Instagram Idea #1: Come up with a Daily Stories Strategy

    Instagram Stories are a great way to connect with potential customers on a daily basis. However, producing original content every day takes a lot of planning – even if just for the sake of looking spontaneous! There are many ways to produce stories, but a good place to start is with basic sequences that introduce your brand and what you do. One of the best features of Instagram Stories is the ability to save your story sequence. Followers can visit these slideshows at the top of your profile whenever they want.

    Check out these four Instagram ideas for taking your stories to the next level.

    Brand Intro via Stories

    A branded introduction, like this one from ArtsyCity, is a great way to inform a new visitor about what you do. Perhaps that person saw an ad or stumbled from the Explore page and are curious to know more. A saved story is also a great opportunity to introduce any branded hashtags you may have. Having a consistent hashtag is one way to make sure that you are able to see any user-generated content relevant to your company.

    How-Tos via Stories

    Instagram Stories and saved Stories are also a great place to do product tutorials. You can provide an up-close look at the packaging, colors, versions, and sizes of the product, and demonstrate how to use it in a step-by-step guide.

    Glossier‘s tutorial on how to use its cloud paint blush also serves as an introduction to the product and a link to purchase. The tutorial is more informative than a simple product photo because it shows how the blush looks on skin and the differences between the various shades.

    Behind The Scenes Videos

    Behind the scenes videos are a great way to show off your brand’s personality, your amazing team members, and the process that makes your products unique.

    Lush Cosmetics, which is known for its trendy and colorful bath bombs, created this BTS video just in time for Easter about their Golden Egg bath bombs. They provide details about product sources and show just how much glitter goes into each egg, reassuring the viewer of the quality of each item.

    Stories Q&A

    Stories is also a great place to host a Q&A with customers, brand ambassadors, team members, topical experts, or your CEO. Apartment Therapy regularly hosts Q&As with interior designers.

    Instagram Idea #2: Account Takeovers

    Not too different from the Q&A, you can let someone take over your Instagram account for the day for a refreshing change in perspective. Hand the reins over to an individual who will represent your brand well while still providing an authentic glimpse into their interests and lifestyle.

    When you partner with an external influencer for an account takeover, the partnership can result in a mutually beneficial source of exposure. When you let an employee take over the account, you can show the world your pride in their work and the way they represent your company culture and values.

    Sweetgreen partners with influencers in the fitness industry to promote their salads as part of the overall health and wellness trend – and stay in touch with their millennial audience.

    By doing account takeovers on certain days or having a theme (with a hashtag of course!), you can create a regularly scheduled series that is easy to execute over and over again.

    Instagram Idea #3: Experiment with Text

    Captions are essential for most forms of social video nowadays since people often watch with no sound.

    For caption text, Instagram Stories has several fonts to choose from, but you can also design your own text or use a template with text fields included.

    REI uses a form template to do its weekly roundup of blog posts. The cover image is repeated to overlay new text each time, creating a fun experience for the user to tap through to discover what’s next and swipe up if they see something interesting.

    The branded caption template makes it really easy for the company to produce fantastic-looking slideshows week after week.

    Instagram Idea #4: Add Basic Design

    Design not only looks good but helps establish branded consistency across your social posts. When you incorporate thoughtful design, your content will be recognizable as your own.

    “Design” is a vague term encompassing many different parts of the video production, editing, and publishing process. A few of the tactics in this article fall under the design umbrella, including text overlays, slideshows, and stop-motion animation. In the context of social video, successful design is a combination of visual and aesthetic adjustments you make to create more distinct content. Here are a few examples of design techniques you can use for your next Instagram video:

    • Colors: Create a color palette or include the same color in every photo.
    • Illustration: Break up all the photos with simple drawings.
    • Title cards: Add cards with text between scenes to emphasize a message.
    • Filters: Use the same 1-2 filters for a satisfying appearance.
    • Typography: Express your brand personality with fonts that represent you.
    • Animation: Speed up the action with time-lapse, stop motion, and motion graphics.

    A recent video by Skillshare includes almost all of the above to celebrate surpassing 200K followers. The bright colors of the cover photo are alluring, and the time-lapse of the artist’s technique actually teaches you something new. Through design, they’ve managed to validate their current success, promote the work of the artist, and show off Skillshare itself.

    Skillshare’s video is a great example of how video plus design can accomplish multiple goals at once.

    Instagram Idea #5: Make a Video Slideshow

    The beauty about slideshows is that you don’t need any video footage at all. So if you’re intimidated at all about getting into filming but you know your way around PowerPoint, just grab a few photos and a slideshow template and get going.

    Slideshows are great for:

    • Countdowns
    • Step-by-step instructions
    • Top 5 or Top 10 lists
    • Progress/Transformation

    The #ChevyTrucks through the years video is the most simple of slideshows – no text, no effects – yet it tells a powerful story of a legacy brand. If your company has a transformation journey or even just a site redesign to show off, you can utilize this format to add emotion to a series of photos.

    Instagram Idea #6: Try a Simple Boomerang

    A few years ago, Instagram released Boomerang, an app that’s also built into the Instagram camera that creates short, auto-looping videos.

    Boomerangs are great for saying: “Wish you were here.”

    Businesses can experiment with Boomerang to set objects in motion, introduce people, demonstrate a skill or technique, or even to isolate a single feature of a product.

    Mumm Napa Winery uses a short looping video to show the proper way to open a bottle of sparkling wine. The video not only demonstrates the technique but sets a lighthearted, celebratory mood that would be harder to create with a still photo or a longer video.

    Instagram Idea #7: Countdown to a Release (Create Your Own Hashtag)

    You get excited about new product developments and anticipate launch dates – so why not get your friends and followers involved and excited, too?

    Gymshark, a new fitness apparel company that does most of its marketing through its Instagram influencer program, has mastered the buildup to its product releases. Whenever a new line of shirts, shorts, leggings, or sweatshirts gets released, the collection often gets sold out immediately because the company and its popular representatives hint at what’s to come for several days beforehand in posts and Stories.

    You, too, can drum up anticipation to a product release with countdown video. The key to this is not to do it too early or to only do it once – it helps to repeat the message so that people will be reminded as the date nears.

    You might also want to consider buying ad space either in stories or in the Instagram timeline to create maximum exposure for your new and improved product.

    You don’t have to spell out the surprise, but you can use title cards to get the point across. Include important dates and phrases like “We’ve got something to show you” to make the video clear and the message instant.

    Instagram Idea #8: Customer and Employee Interviews

    When you feature your customers and your employees in interviews, you build a sense of community and belonging. It’s always compelling when a person opens up to the camera and tells a piece of their life story. An interview video can show the path of how a person got to where they are now and provide inspiration for others to do the same.

    Fitness studio Barry’s Bootcamp started the #BarrysStories campaign to spread inspirational stories from their customers and raise money for causes they care about.

    Shown in action at the Barry’s studio, these customers tell their stories and what motivates them. Their trials and hardships make them relatable to those who are thinking about going to the gym for the first time.

    Instagram Idea #9: Music Video Magic

    While it’s true that silent video is on the rise, you can never replace a standout soundtrack. Music is an economical way to express your brand personality. Since music conjures instant emotion, no text or lengthy narrative is required.

    Music completes your video by complementing or contrasting the pace of motion onscreen. Surf brand Rip Curl has no shortage of footage featuring amazing athletes, huge waves, and crowds of fans – not to mention crisp blue waves. But to really set the mood, they need music.

    To promote an upcoming surf contest, Rip Curl built a montage with a fast-paced rock and roll soundtrack that adds a celebratory atmosphere to fuel fans’ excitement.

    Picking the right soundtrack can be one of the toughest decisions a video editor makes. In Shakr, you can search for soundtracks by energy, or upload your own tunes.

    Instagram Idea #10: Stop Motion Video

    Stop motion is a playful, quick way to tell a story. Unlike time-lapse, stop-motion actually speeds up time by stitching several still images together to mimic movement.

    HARIBO USA makes all your candy dreams come true by transforming a single gummy bear into dozens through the magic of stop-motion. If you look at the brand’s Instagram feed, you’ll notice that the iconic gummy bear is often the focal point of HARIBO content as the company’s most recognizable symbol and its mascot.

    Like Chevy above, HARIBO needs ways to promote innovation and keep its brand modern and youthful to bring in new customers. Creative animation set in a bright, primary-color palette helps keep things fresh.

    Instagram Idea #11: Follow What’s Trending

    Some social media trends are easy to plan for because they follow the calendar, year after year. #NationalDonutDay, Halloween, etc., are recurring trends. Spontaneous, niche trends also spring up and die down. Both types of trends allow you to flex your creativity with video.

    Think about trends strategically. On a day like Christmas, when everyone posts content to social media, it may be harder to catch viewers’ eyes. But when you pay attention to the trends that matter most to your customers, you’ll find a greater opportunity.

    If a trend fits your brand and you can create authentic, high-quality content that adds to the conversation, you may be able to reach a new audience or even go viral.

    An example of a trend that has tremendous sticking power is #slime videos, with over 7.8 million posts on Instagram. The combination of satisfying, ASMR sounds and DIY crafting make slime videos incredibly watchable.

    Crafts store Michaels made an Instagram timeline tutorial on Easter slime and released it a few days before the holiday. The video is a nice cross-section of interests for Michaels fans – between the #DIY tag, the slime trend, and the cute gifts, this content is pitch-perfect for their audience.

    Instagram Idea #12: Competitions and Giveaways

    Competitions and giveaways can be a great way to spread the word about your brand and Instagram account. Run a challenge for your target audience to do something and post it with your #hashtag.

    Hashtags can help you find communities, build communities, and establish a brand identity. But they can also be used for time-sensitive giveaways and competitions.

    You can set up a competition using a hashtag in three easy steps:

    1. Create the hashtag.
    2. In posts, stories, and ads, ask followers to post using the tag.
    3. Search for your tag and swipe through the entrants to find a winner.

    UK-based sleep brand eve posted a contest asking people to “share a photo showing how much you love mornings” using the hashtag #lovemorningswitheve and tagging @evesleep. The prize? A two-night stay at a posh London hotel.

    The contest generated 256 beautiful user-made posts that are now linked to the eve brand, with minimal work from the eve team. It also exposed eve to their followers’ followers, who might not have been familiar with eve’s products before.

    You don’t have to give away a vacation; any free item will have a positive impact. Try starting small with a free sample of your products or partnering up with a vendor you know to give out a limited number of goodies.

    Instagram Idea #13: Use Your Face

    If you’re not featuring faces in company Instagram videos, then you’re missing a big opportunity for engagement. Our brains are programmed to seek out faces, and research has proven we remember faces better than other visuals.

    Faces can also convey a lot more information than a scenery or product shot. It’s easier to pick up on emotional and social cues from people, and faces are inherently easier to trust than even the cutest stop-motion video.

    It helps to have a single recognizable face that viewers can associate with your company (think Richard Branson, Flo from Progressive, or the Verizon-now-Sprint guy, Paul Marcarelli). A familiar face is reliable, helping people to connect to your brand over time.

    In 2018, the old-fashioned spokesperson is out of style, and company transparency is in. Why not save some money and show off your wonderful team? It will do the double work of advertising your product and attracting new hires.

    BambooHR, a software company in Utah that helps companies manage human resources, makes lots of videos showcasing their company culture. This helps with the recruitment process while also showing how they live out their products’ values.

    Instagram Idea #14: Exclusive Sales and Offers

    The people who follow your company on Instagram are not only dedicated customers, they’re personal fans of yours. You’ll reward these loyal fans and attract more followers when you offer something exclusive.

    You can create Instagram-exclusive content, or give followers early access to sales or new releases. Create a hashtag to make the event seem more like a fun club that people want to be a part of. Run some promo videos on your Instagram stories and watch the anticipation build.

    Instagram also has some built-in features to get followers to your site. Like Etsy, you can take advantage of the “Swipe up” link feature on Stories to link to sale content, if you have 10K followers or more.

    Instagram Idea #15: Use External Tools to Create Cool Videos

    There is no shortage of video editing apps to help take your Instagram video to the next level. As we mentioned earlier, there’s Boomerang for looping; Overvideo is great for captions; and Cute CUT is made specifically for Instagram stories. Of course, you can also always use Shakr to make awesome videos to share across your social platforms and website. Get creative and do something that catches the eye!

    The takeaway: build a strategy around engagement

    As you experiment with Instagram ads, timeline videos, and stories, don’t forget that your number-one priority is to engage with your audience. A loyal following takes time and trust. The coolest, most polished video won’t work if it’s all about self-promotion. If you can create content for the sake of entertaining or informing your audience that touches on topics they care about, then you’re already winning.

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      This article originally appeared on Shakr Video Marketing Blog and has been republished with permission.
    Find out how to syndicate your content with B2C


    author image

    Author: Anton Eliasson

    Follow @antoneliasson

    Anton Eliasson heads up editorial and content marketing at Shakr. Shakr is an innovative DIY video creation service, where SMBs and marketers can create amazing videos to boost their business in just minutes.… View full profile ›


    More by this author:
    • 10 Instagram Trends Marketers Need To Know For 2019
    • News Feed Video Best Practices
    • 5 Ideas for Influencer Marketing on Instagram

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