Jay Leonard
How you ever wondered about the supermarket? You know, really wondered why it’s set up the way that it is. Why some things are placed where they are, marketing ploys (10 for $10), coupons, music selection, and sample stations? There are some super obvious tactics being used by supermarkets to trick us into shopping they way they want us to; so we’ll spend more money. There are also some secret design maneuvers being manipulated in order to perfectly synchronize — into becoming defenseless — against their superfluous spending ways.
Some people may think the store is set up backwards. “Why don’t they put main dish items next to side dishes?” Which isn’t a bad way to look at the design layout of a supermarket. In truth, supermarkets are set up to be all kinds of ass-backwards. Left, right, sideways, upside down while looking into a mirror — types of backwards. If everything you needed was setup in succession at the front of the supermarket, why would you have any reason to walk through the entire place to pick up other items you need or don’t need?
Someone out there has the distinct job of making sure you have to traverse the entire layout of a supermarket in order to find the things you really need, in hopes that along the way, you pickup a ton of stuff you don’t. The main culprit of this thinking is having shiny magazines of celebrities, candy bars, and drinks available at the checkout stand — which is also one of the biggest money makers for a supermarket. So the next time your in the supermarket, remember some of these tricks outlined in this infographic and you’ll start to see a very different picture being painted for yourself.
Click here for a full-sized view.
via: Coupon Cabin
This article was written for Business 2 Community by Jay Leonard.
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Good article and graphic. I read a book a while back that discusses this topic. “Why We Buy” Paco Underhill. Small paperback, fun read. Did you ever notice that some of the flooring in a large supermarket is smooth vinyl tile while some is ceramic tile with wide grout joints that make he cart bounce? That’s so you’ll push your cart slower through that particular area where there are higher margin goods.The supermarket is indeed a finely tuned retail consumer space.
No I haven’t read that book but it sounds cool. I feel like I’ve seen some flooring that makes the cart bounce a little, but thought it was just a part of the overall aesthetic of the store, not to make me shop slower in certain areas. I’ll definitely be on the lookout in the future!