It’s surprising to think that 90% of all digital content was made in the past two years, but this content has been produced with the help of, for, and by businesses. How can businesses take advantage of the huge amount of digital content created using their devices, apps, websites, and more?
Last year 40% of Fortune 1000 companies were able to leverage big data to create measurable benefits for their companies. Some of the most popular ways to leverage big data include:
- Decreasing expenses through careful analysis
- Establishing a data-driven culture
- Finding new ways to innovate based on data
- Speeding up current efforts
- Launching new data-based products and services
- Adding revenue through careful examination of data
- Transforming business and future
But there are also other ways for businesses to adapt to the new data-driven world. Twenty years ago, many thought the Internet would ruin the music industry. Today, people stream music online, allowing artists to reach a larger audience instantly without the expenses of making CDs, tapes, or vinyl records. Newspapers have started to accept digital content, boosting their digital edition circulation by as much as 76% in some areas in 2016 alone.
And of course we have the digital pioneers to thank for this massive influx of digital content over the last few years. Before Amazon was founded in 1995 eCommerce wasn’t even a blip on the radar. Before the first iPhone was released in 2007 there was no Instagram and YouTube was in its infancy. These and other digital breakthroughs paved the way for the eventual creation of mountains of user data that can be leveraged to create the next big digital breakthrough.
Learn more about the history of digital content and how you can leverage it to help your business come up with the next great innovation from this infographic!
Infographic Source: Merlin One