Influencer marketing is much more advanced than simply purchasing banner ads. It involves sharing your message with influencers, who then create authentic, high-quality content that resonates with other consumers. This helps to further spread your message and ultimately leads to increased sales. But by how much? This infographic created by TapInfluence in partnership with White Wave and Nielsen Catalina Solutions is based on findings from their innovative study that links influencer marketing to its effect on sales. Let’s take a look at what they discovered.
Influencer marketing is much more effective than traditional marketing. A study showed that influencer marketing generated $285 in extra sales for every 1,000 impressions—11 times the annual return on investment of traditional marketing! Your ROI keeps increasing over time because original influencer content remains online forever, unlike the short-lived visibility of paid ads. With influencer content, you can keep getting impressions even after the campaign ends. Plus, you enjoy this ongoing exposure without any extra costs.
So how do you figure out who your influencers are? If you’re just starting to get into the influencer strategy, there are technological solutions out there that can connect your business with networks of influencers, and provide you with ways to measure your results.
This study has the potential to completely change the way that businesses budget for their digital marketing. Read the full report to learn more.
Are you leveraging influencer marketing? Has this infographic inspired you to find out more about it? Let me know in the comments.
Read more: Influencer Marketing: The Strides We’ve Made in 2016