How is email marketing still thriving? It’s a question many business owners and marketers probably ask themselves. Believe it or not, the answer is quite simple: consumers enjoy receiving promotional emails.

If that doesn’t explain it all, I don’t know what does. According to a recent survey, 91% of U.S. adults say they like getting promotional emails from the companies and brands they do business with.

Not to mention, email is a direct line of communication, and chances are, consumers receiving your emails subscribed to them. So not only are you able to directly connect with consumers, but you are connecting with consumers who are genuinely interested in your product or service.

Do you now see why email marketing is still thriving?

Now let’s look at it from a different angle. While people enjoy receiving emails, the vast amount of consumers who own an active email account is another major contributor to its success.

In 2014, there were just over 4.1 billion email accounts worldwide with an average of 1.6 accounts her consumer. That’s a lot of potential customers! Also, of these 4.1 billion consumers, 91% of them check their email accounts on a daily basis.

That’s a lot of people and a lot of email checking if you ask me. But again, that’s what makes email marketing so successful. Although it’s not the flashiest digital marketing technique, it’s certainly one of the most reliable.

So how successful is email marketing? Here’s some numbers that stood out to me. Consumers who receive email marketing spend 83% more when shopping and have 44% larger orders. They also shop more often by 28%.

So let’s review. Email marketing works, and it works because there’s almost an endless pool of consumers and those consumers enjoy receiving emails from companies they do business with. The emails they do receive lead to more shopping, higher spending and larger orders.

That’s a perfect recipe for success, and it will continue to turn results in the near future. If you’d like to learn more, take a look at the infographic below on Email Marketing: By The Numbers.