In the world of online marketing, where a new viral trend pops up daily and fresh “must-try” advice comes out weekly, one thing has remained steady over the years: the need for high-quality content. This applies to all types of internet marketing; whether you’re a B2B or B2C marketer, strong content is essential to draw visitors to your website and ultimately encourage them to make a purchase.
Research has shown – over 2/3 of customers feel better about a brand after they consume some kind of content from them. So it comes as no surprise that many companies are decreasing their budget for „traditional“ marketing and investing more in digital campaigns.
As more people use apps and browser extensions that block traditional web ads, like banners, many online marketers have realized that the real value and future of online marketing lies in content marketing. They are directing their efforts and budgets toward creating high-quality content that their customers want to engage with. A significant number of marketers plan to invest more in content marketing in the coming years, focusing on developing a strategy and consistently producing high-quality content.
Mostly these days, the content online comes in form of social media posts or blogs on official websites, and it still works really well. Having a blog on a business website really is something a business owner can’t go wrong with. It gives the customers information they are craving, and it is an infinite source of possible marketing campaigns. Blog posts can be shared on social media, sent out in newsletters, repurposed as infographics or videos – lots of ideas for using a single piece of quality content.
Social media, especially Facebook, is the best way to promote the content after it’s created. Since there are millions of social media posts created every day, content marketers need to focus on coming up with catchy but valuable content for social media as well.
Researches have shown that visual content is the way to go. People love sharing and interacting with images and videos, and, with new ways of sharing visual content (like live videos or Snapchat) these types of content will only grow in popularity and in value for content marketers and online businesses.
This infographic was originally published on Point Visible.