Marketing is evolving right in front of us. With technology giving marketers greater reach, control, and information, marketing teams are becoming more technical and focused on data. This shift means that marketing operations are taking on more responsibilities and authority from their creative teams. However, the growth of the data-driven marketing experts should be seen as a chance for traditional marketing creatives.
In a recent article, Stan Woods of Velocity Partners uses the scientist and artist monikers to distinguish between the creative-driven and data-driven marketers of the modern marketing department. Although a slight oversimplification, these distinctions hold a lot of truth about the current divide that exists within many marketing teams.
Although these two types of marketers have different ways of working, the marketing teams that will thrive in today’s marketing world will be those that see the importance of both styles. Businesses require the data-focused methods of marketing scientists to monitor, assess, and improve performance like never before, but they also need marketing artists to create fresh, creative campaigns that stand out in a busy market.
We have put together the infographic below to help highlight the tremendous assets marketing artists and marketing scientists can bring to the table, and the advantage of finding a balance between the two.
