What is lead management? Do I need to know what it is to run a successful business? Why are these stats important enough to ‘swear by’?
To answer the first question, lead management is the process of tracking and managing prospective customers, or leads. The details of the lead management process may vary based on the type and size of your business, but the basic steps are the same. In an effort to turn leads into delighted customers of your business, lead management takes you through the process of understanding, qualifying and nurturing your leads down the sales funnel.
Your customers are the core of your business, and many customers will start out as leads. With that said, the success of your business largely depends on how you manage your leads. According to HubSpot, companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate.
The following 7 stats play a vital role in understanding lead management. Knowing statistics about leads, and what kind of lead nurturing and managing works best to convert and delight those leads, will help your lead management process feel almost effortless. And wouldn’t you love if something made running your business a little easier?
