Picking social media management tools can be difficult. There are a plethora to choose from. We’ve taken some of the hassle out of the process by providing 16 tools that can help businesses with their social efforts.
In addition, there have been many changes in the third-party Facebook app provider space recently.
Wildfire, a company that was acquired by Google in 2012, announced they will no longer be building new features or signing up new customers for their Social Marketing Suite. And North Social, once a stand-alone third-party app provider, was recently acquired by Vocus, an enterprise-focused company that exclusively offers a suite of marketing products and services.
This infographic is also helpful for folks who are preparing to migrate away from Wildfire and North Social/Vocus. These specialized tools can be used in place of specific products normally offered within enterprise-level marketing suites.
A little bit about our research process: To be as objective as possible, all of the information for the infographic was pulled directly from the websites of each of the sixteen services featured. When something was unclear, we personally reached out to companies for clarification.
We then combined all our findings into an infographic which features well-known niche tools across three major categories: Social Messaging/Scheduling, Analytics and Social Landing Pages (promotions/apps).
Use this handy infographic to save you some time shopping around for your next service or help get your researching process started off on the right foot.
