How to Formulate a Targeted and Measurable Marketing Goal?

Initiate inbound marketing actions without campaign targets set correctly return to navigate visually. Cannot expect to get any ROI whatsoever! A method is required! Our advice.

DEFINE ITS OBJECTIVES THROUGH THE SMART METHOD

For a smart and effective approach to defining the goals of your campaign, a method is particularly on the rise: the SMART method.

Meaning Specific – Measurable – Attainable – Realistic – Time-Bound defined, this approach is currently the most used by companies in all sectors that engage in the inbound alongside their service.

And for good reason, because it’s’ is a method that has also proven its worth in many areas of management and project management, so as to inspire!

It allows defining the contours of the strategy, to stake the reflection through to rely on a specific part that scans the five major aspects of the objectives of a campaign.

SMART WITH A MAGNIFYING GLASS

To set your goals campaign inbound, so spend SMART scrutinized.

Specific

Above all, tell yourself that it is useless to seek to achieve goals if they are not clearly defined! This seems obvious but nevertheless, this is a very common pitfall.

The goal of “increasing traffic to our site” is good, but it’s too unclear. We need to specify what we aim to achieve with this campaign so we can set clear objectives. For example: Get 10 leads per month for the year.

At this stage also, the good idea is to scan the questions: who does what? Why? How? Or? When?
Let’s be precise! Let’s be specific!

Measurable

The second part of the method: set quantifiable, measurable. You must be in the capacity to measure and quantify the expected impact of the campaign, otherwise why bother?

That is to answer the question: how much? But it comes especially to give figures.
Ex: Growing traffic of 30% site in the half.

Attainable

Do you have the means of your ambitions? That may be the question behind this part of the SMART method.

Make sure at this stage that the objectives that you identified upstream are indeed within your reach. Are they in line with your target? Your market does offer sufficient potential to reach your goals? Competition is it challengeable enough to claw him so many customers?

In other words, make sure that your goals are not out of reach.

Realistic

This part of the method focuses on the importance of objectives and their practical nature. They should be realistic compared to the average and the time you have, as well as in line with your company’s overall strategy. They should also fit with your business development approach. For example, is it realistic to expect 100 leads per month for a small business being launched? Is it reasonable to aim for 10,000 visitors per month if the site currently gets only a few hundred? On the other hand, converting 5 leads per month into customers for a small business seems realistic and doable.

Time-bound

Set a time limit, set a deadline, generates a strong commitment to developing a sustained effort and therefore ultimately more easily achieve the objectives of the campaign. Leave a beginning and an end to the campaign is a prerequisite for maximizing the workload that will lead you to get what you want.

With the SMART method, you now have five key levers that allow you to precisely define quantitatively realistic and limited in time that you can expect from your next inbound campaign.

Read more: Soar to New Heights: 7 Tips for Reaching Your Potential