Best New Betting Sites UK 2023 – 20 Best UK New Bookies Compared

Welcome to our expert guide to new betting sites. In this article you will find reviews, recommendations, payment information, betting tips and much more. Let’s start things off with a list of best the new betting sites UK punters can sign up with.

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Betgoodwin UK	50% Of First Day Losses Back As A Free Bet Up To £25	50% Of First Day Losses Back As A Free Bet Up To £25 Newly launched UK online bookmaker Great bookie for betting on horse race Fast payout on winnings	9.7 Betgoodwin UK	Claim Bonus NO CODE REQUIRED	New customer offer only. Must have a minimum of 3 bets of £10 at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. Free bets must be used in their entirety and stakes are deducted from returns. If this promotion is withdrawn it will not impact any qualifying bet you have placed during promotional period
Bzeebet	Bet £10 get £10 free bet	Bet £10 get £10 free bet Innovative sports betting site powered by one of the top sports betting leading platforms Exciting betting features, including Combo Boosts, Cash Outs, and the revolutionary Bet Builder Rewarding daily promotions for both casino and sports players	9.6 Bzeebet	Claim Bonus NO CODE REQUIRED
Tebwin UK	Bet £10 Get £30 Free Bet	Bet £10 Get £30 Free Bet New launched UK Bookmarker Cash prizes for top wagering customers Competitive odds & array of markets	9.6 Tebwin UK	Claim Bonus NO CODE REQUIRED	New players only. Minimum stake £10, minimum odds 2, stake not returned. 1X wagering the winnings from the Free Bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free Bet is valid for 7 days from issue. Max conversion: £200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply
Luckster	Exclusive Offer Bet £10 Get £10	Exclusive Offer Bet £10 Get £10 User-friendly interface Wide range of sports events A variety of betting options	9.5 Luckster	Claim Bonus NO CODE REQUIRED	Standard Welcome Offer terms(Bet 10 Get 10): This offer is for new customers only and is available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet
Zetbet	Welcome Offer Bet £10 Get £10	Welcome Offer Bet £10 Get £10 Multiple payment options Opportunity to maximize winnings Live streaming option	9.5 Zetbet	Claim Bonus NO CODE REQUIRED	18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
Betzone	Up To £60 in Free Sports Bets & Up to 50 Free Casino Spins	Up To £60 in Free Sports Bets & Up to 50 Free Casino Spins A trusted British brand with 20+ years experience Regular bonuses for active customers Massive Sportsbook, huge slots Casino & Live Casino tables from the best suppliers.	9.5 Betzone	Claim Bonus NO CODE REQUIRED
Mr. Play UK	100 free spins + up to £200 bonus	100 free spins + up to £200 bonus Generous welcome package Offers scratchcards App available for both iOS and android	9.5 Mr. Play UK	Claim Bonus NO CODE REQUIRED	18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. Click to see full T&Cs Bonus Policy and Terms of Service
Vegasland	Welcome Offer Bet £10 Get £10	Welcome Offer Bet £10 Get £10 Generous Welcome Bonus Wide Range of Sports and Markets Live Betting and Streaming	9.5 Vegasland	Claim Bonus NO CODE REQUIRED	18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible.
Hey Spin UK	Bet £15 Get a £15 Free Bet	Bet £15 Get a £15 Free Bet Classic sportsbook with casino VIP program Extensive live casino offering	9.5 Hey Spin UK	Claim Bonus NO CODE REQUIRED	New Players only. Max. Free Bet Token amount: £15. Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15. Full T&C's apply.
21LuckyBet UK	Bet £20 & Get £50 Free Bet	Bet £20 & Get £50 Free Bet 2022 launched UK bookmaker Useful results Centre stats Comprehensive coverage of eSports	9.5 21LuckyBet UK	Claim Bonus Copied FBSBET Copy	18+ | UK New Players Only | Opt-in Required | Min £20 qualifying bets, stake not returned | Free bet – one-time stake of £50, min odds 1.7, stake not returned | Bonus Code: FBSBET | 1X wager the winnings | Wager from real balance first | Wager calculated on bonus bets only | Max conversion: £200 | Valid for 7 Days from issue | Excluded Skrill & Neteller deposits | Withdrawal requests voids all active/pending bonuses | Full Terms apply
All British Casino UK	100% Up To £100 + always 10% cashback on losses	100% Up To £100 + always 10% cashback on losses Sportsbetting offering tailored to UK punters Offers Slingo Has casual games like yatzee and pong	9.5 All British Casino UK	Claim Bonus NO CODE REQUIRED	Welcome bonus for new players only | Maximum bonus is 100% up to £100 | Min. deposit is £20 | No max cash out | Wagering is 35x bonus | Maximum bet with an active bonus is £5 | Eligibility is restricted for suspected abuse | Cashback is cash with no restrictions | Skrill & Neteller deposits excluded | Cashback applies to deposits where no bonus is included | T&C's apply
FafaBet UK	Get up to £50 Free Bet + £20 Casino Bonus	Get up to £50 Free Bet + £20 Casino Bonus Point Fast withdrawal Great Loyalty Offers Best Odds	9.5 FafaBet UK	Claim Bonus NO CODE REQUIRED	18+ New Customer only. Register with Fafabet and get 50% back as a free bet up to £50+20 casino bonus. Deposit and bet on Sportsbook markets of your choice at odds of evens 1/1 (2.00) or greater is required to qualify for the max free bet, which is based on first day losses. T&Cs apply.

Reviews of UK New Betting Sites

Now we’re going to go into a little more depth, as we focus on the ten best new bookies UK bettors can join. Here are our reviews.

1. BetStorm – Bet £10 And Get A £30 Free Bet

Owned by ProgressPlay Limited, BetStorm was founded in 2020. As you might expect from a fresh face on the sportsbook scene, they have a modern take on payments with a wide variety of methods supported. There’s equal variety in terms of the amounts of sports covered, with the live betting section attractively presented. New users will get a generous welcome bonus, while existing ones get free bets, cashback and betting tournaments. BetStorm is our pick from the new UK sports betting sites on offer today.

2. Rhino Bet – Bet £25 Get £25 Free Bet 25 Free Spins

Rhino Bet launched in 2021 and offer a stripped-back, no-nonsense affair that focuses on the core product. Odds are competitive and market coverage is impressive, both pre-event and live. Key betting features such as Bet Builder and Cashout are available, as are dedicated apps for iOS and Android devices. There’s extra value to be had through daily price boosts, while Best Odds Guaranteed are available on UK and Irish horse racing. Rhino Bet is currently lacking in promos for existing users and we hope that will improve over time.

3. BetGoodwin – 50% Of First Day Losses As A Free Bet Up To £25

While the BetGoodwin website was only launched in 2021, this product is an offshoot of the Goodwin Racing brand which has offered telephone betting services since 1997. It’s therefore something of a hybrid of the new and the established. Racing fans are very well catered for, with live streaming of meetings, Best Odds Guaranteed for horse and greyhound racing and unique free bet offers. There’s also daily featured bets for football, with enhanced odds.

4. Tebwin – Bet £10 And Get A £30 Free Bet

Another of the new betting sites to be launched in 2021, were Tebwin. A generous welcome offer will get your account off to a flying start and there are other promotions for existing users, such as Free Bet Mondays, cashback deals, betting tournaments and more. Over 30 sports are covered, with competitive odds that compare to many more established bookies. There’s more live markets than you will find at most sites, with prices also on a par with rivals in this area. Tebwin has a very solid product, to which the addition of some extra features could make it a major player.

5. BetMorph – Bet £10 Get £30 Free Bet

Launched in 2021 under the name King J Casino, this site rebranded as BetMorph in 2022. Sports fans will find much to enjoy here, with football in particular covered in-depth and there also being plenty of eSports coverage. However, horse racing is limited to US races and there’s no greyhound markets yet. The welcome offer is good and existing users can enjoy betting tournaments, weekly free bets and cashback deals. We were also impressed by the variety of payment methods, which include Apple Pay.

6. SBK – Bet £10 Get £10 In Free Bets

SBK was launched in 2019 and is somewhat unique in only being available through their mobile app. As you would expect from a brand that are app-only, it’s available for both Apple and Android devices and is a pleasure to use. They based their fixed odds prices on their sister betting exchange, Smarkets. These odds are consistently strong, especially for top football leagues. The SBK Price+ feature shows you exactly when you’re getting the biggest price available for football. There’s a great range of features, including live streaming, tips from other users and the SBK Betting Zone tips site.

7. Mr.Mega – Bet £15 And Get A £10 Free Bet

Mr.Mega is an established online casino brand that added a sportsbook to their offering in 2021. The sports betting product has a clear and crisp design that’s easy on the eye. There’s a good range of sports covered, which includes important UK ones such as football and horse racing. Odds are competitive and fans of multiple bets can take advantage off the acca bonus, which can boost your winnings by up to 77%. Like many new UK bookies out there, Mr.Mega is lacking in features, though it does have plenty of payment options.

8. HeySpin – Bet £15 Get A £10 Free Bet

HeySpin are another of the new betting sites which started as a casino, before adding a sportsbook, which was launched in 2022. It has a good range of features for a newcomer, including Bet Builder, Cash Out and mobile apps. The betting coverage is comprehensive and includes plenty of eSports options. New players get a £10 free bet, while there’s also an acca boost promotion. Over time we’d expect to see more offers available at a sportsbook which has made a promising start.

9. All British Casino – Bet £100 Get £100 Bonus

This patriotic brand have been on the casino scene for some years and, in November 2022, All British Casino joined the array of new betting sites, when they launched their sportsbook. You can enjoy a 100% deposit bonus, or take advantage of 10% cashback of all future deposits. They launched with Bet Builder and Cash Out as features, while there are also dedicated mobile app. Fans of many sports such as football, tennis and gold will find themselves well catered for, but a brand that is marketed on being British, should really have horse racing in the mix.

10. VegasLand – Bet £10 Get £10 Free Bet

Launched in 2022, VegasLand is one of the most attractively presented new betting sites you’ll come across. With a sand coloured background and slick details, Vegasland have made a real effort to reflect their brand with their design. It works well through a mobile browser, but it’s a shame that there’s no dedicated apps available. We’d hope this will be added over time, which also goes for the lack of promotions available. Yet we were pleased to see Bet Builder and Cash Out available to use on a strong line-up of sports betting choices.

How we Rank New UK Bookies

You might be wondering how we go about ranking the new UK betting sites available online. Here is some of the criteria that our experts consider:

Bonuses and Promotions

We tend to find that new betting sites offers are pretty generous and very often are at least the equal of those from more established brands. When a new betting company launches they are generally looking for ways to make themselves attractive to users and a big welcome offer is one way to catch the eye. You should also look out for a variety of promotions to be available for existing users.

Customer Service and Security

A concern that many people have when signing up with new betting sites is whether they will be able to offer useful customer service and provide sufficient levels of security. If they have only recently launched, don’t have much of a track record and few reviews, it’s understandable that this should be a worry. All of our recommended new UK online bookies are safe, secure and give reliable customer service.

Extra Features and Mobile

When new UK bookies launch, they are not always as packed with features as more established sportsbooks. That’s understandable, but you nevertheless expect some features to be available, with Bet Builder, Cash Out and live streaming being the important ones. As time goes by, all of these and more should be available, but it’s not always reasonable for them to exist on site from launch. The same is true of mobile apps.

Markets and Odds

Another area where new bookmakers online have to compete with established brands, is with depth of events covered and the value of odds. Again, don’t expect new betting sites to be able to compete on a par with older companies, but rather to show a commitment to covering plenty of sports, with a wide range of markets and for the odds to be competitive.

Payments and Fees

You find that many new online betting sites are quite progressive when it comes to offering a range of payment methods. Older bookies can take time to provide more modern services. You should look for a variety of options for deposits and withdrawals to be available, including options that make for quick transactions such as eWallets and cryptocurrencies. As well as the speed of payments, a lack of fees is also desirable.

Best New Betting Sites UK by Category

New bookmakers online very often excel in certain categories. Here are our favourite sites for the most important areas.

Key Features of the Top New UK Bookmakers

The following table shows the features that are available at our favourite new UK sports betting sites.

Site	Bet Builder	Cash Out	Live Streaming	Mobile App
BetStorm
Rhino Bet
BetGoodwin
Tebwin
Betmorph
SBK
Mr.Mega
HeySpin
All British Casino
VegasLand

New Betting Sites Offers & Promotions

One of the ways that new betting sites stand out from the more established crowd is with a good range of betting offers and regular promotions. Providing betting bonuses and new and existing customer promotions is essential. We’re going to run through some of the deals that you can expect to see and point you towards the new sports betting sites where you can find such offers.

Acca Insurance & Boosts

Accumulator bets are very popular amongst punters, especially when it comes to football. Bettors can add a few selections together to make for a fun afternoon, where they have an interest in several results rather than just looking out for their favourite team. As enjoyable as accas are, it can be annoying if you get the majority of your selections right, but then have one or two let you down.

Acca Insurance will see your stake returned if only one of your choices is a loser. Another popular promo is an acca boost, where the more selections you choose, the bigger the extra boost to your winnings you can receive. Some sites mean even have an Acca Club where you qualify for bonuses. Here are our favourite new betting sites for acca offers:

1. Mr.Mega – Bet £15 And Get A £10 Free Bet
2. HeySpin – Bet £15 Get A £10 Free Bet
3. Luckster – Bet £10 And Get A £10 Free Bet

Bet & Get Offers

This is a type of promotion that is especially common with new customer offers from new betting sites. You open an account and bet a certain amount and in return you get a bonus, often in the form of a free bet.

Many of these type of offers will 100% the total of your first deposit and bet, but some will multiply your initial outlay by an even greater percentage. Here are our recommended new UK bookmakers for bet and get deals:

1. BetStorm – Bet £10 And Get A £30 Free Bet
2. Rhino Bet – Bet £25 Get £25 Free Bet + 25 Free Spins
3. Tebwin – Bet £10 And Get A £30 Free Bet

Deposit Bonuses

Deposit bonuses are similar to bet and get deals. Rather than the bonus amount being based upon how much you bet, it’s calculated based on your initial deposit. You’ll generally still have to place some bets before you can make any withdrawals, so in reality they’re very similar types of promotion. There may deposit method restrictions in place you need to be aware of too.

Sportsbooks will also sometimes give deposit bonuses for existing users. Often known as reload bonuses, bookies will regularly add a percentage bonus to a qualifying deposit. Here are our favourite new bookies UK punters can use for deposit bonuses:

1. All British Casino – Bet £100 Get £100 Bonus
2. BetStorm – Bet £10 And Get A £30 Free Bet
3. Tebwin – Bet £10 And Get A £30 Free Bet

Enhanced Odds

A smart way for new betting sites to attract fresh punters is with enhanced odds offers. Prices are boosted beyond their normal level, giving extra value to the player. Many sites have a special section which features several enhanced odds offers every day.

They can also be used as way to promote a big event that a bookie knows will attract plenty of interest, such as a big Champions League match. Here are our recommended new betting sites for enhanced odds promotions:

1. Rhino Bet – Bet £25 Get £25 Free Bet + 25 Free Spins
2. BetStorm – Bet £10 And Get A £30 Free Bet
3. BetGoodwin – 50% Of First Day Losses As A Free Bet Up To £25

Free Bets

As we’ve mentioned, free bets are often given out by new betting sites as part of their welcome deals. Sometimes you’ll have a free bet for a relatively large amount like £20 or £30, while sometime a bonus amount is made up of more than one free bets, such as two or three ones worth £10 each.

They’re also given out to existing users, generally with some kind of condition attached. So you might have to bet on a certain football game and as a reward you will receive a free bet to play on the match in-play. Here are our favourite new bookies online for free bet deals:

1. Tebwin – Bet £10 And Get A £30 Free Bet
2. BetStorm – Bet £10 And Get A £30 Free Bet
3. BetMorph – Bet £10 Get £30 Free Bet

Money Back Deals

If you bet regularly, a fact of life is that you will lose from time to time. Bookmakers can take the edge of such losses by giving you cashback. So a bookie might give you 10% cashback on any losses, each week, for example. You can also get money back deals where you receive your stake back – often as a free bet – if you place a wager and there’s a certain outcome.

So you might get your money back if you bet on a football match and it finishes 0-0, or a horse race if your pick finishes second behind a big outsider. Here are our recommended new betting sites for money back offers:

1. BetGoodwin – 50% Of First Day Losses As A Free Bet Up To £25
2. All British Casino – Bet £100 Get £100 Bonus
3. BetStorm – Bet £10 And Get A £30 Free Bet

Pros & Cons of New Bookmakers UK

We feel that there are a lot of benefits from using new sports betting sites, while there are also a few drawbacks. Here are our pros and cons of using new UK bookmakers.

What to Look out for at New Bookies Online

With so many new bookmakers UK punters use now available, there’s great variety to choose from. So what would be the qualities that we’d like to see from the perfect new site? For starters they’d have a very generous welcome bonus and a varied array of regular offers and ongoing promotions for existing users.

A wide variety of sports would be covered, including traditional ones that UK punters love to bet on such as football, cricket and horse racing, along with new ones like eSports. There would be in-depth market coverage of events, with value odds that compared to those on offer from established bookies. Both pre-event and in-play betting would be treated as equally important.

When it comes to features we’d like to see Bet Builder, Cash Out, live streaming and mobile apps. The site design would be clear, attractive and make it easy for users to navigate around. Payment methods would be plentiful and customer service would be available 24/7 through a variety of contact methods. Needless to say, the site would be extremely safe and secure.

We’re not sure if any of our recommended new betting sites quite reach this level of perfection, but there’s plenty that come close!

Top New Betting Sites for Football

The national sport in the UK is football and that’s true when it comes to participation, watching and betting. Go to any new bookmakers UK site and the chances are that you’ll see football pushed front and centre. Football tends to be the first selection on any list of available sports, or live betting section, while even promotions are often based around the beautiful game.

Important features for football fans to look out for from new betting sites include Bet Builder, Cash Out and live streaming. A huge range of pre-event and live markets is also important, along with generous odds. Offers such as Acca Insurance can be particularly useful for football betting. Here are our favourite UK new betting sites for football today:

1. BetStorm – Bet £10 And Get A £30 Free Bet
2. SBK – Bet £10 Get £10 In Free Bets
3. Rhino Bet – Bet £25 Get £25 Free Bet + 25 Free Spins

New Betting Sites UK for Horse Racing

The UK gambling industry was built on the back of horse racing betting and it remains popular in the modern age. With a busy schedule in UK and Ireland, which features several different meetings every day of the week, horse racing is the lifeblood of many bookmakers. New sportsbooks that really cover horse racing in-depth will also feature meetings from around the world, including countries like Australia, France and the USA.

Without making a commitment to horse racing, new betting sites have no real hope of ever becoming more than a niche player on the British online betting scene. Live streaming of UK and Ireland meetings is desirable, as are Best Odds Guaranteed for all daily races. Here are our recommended new UK bookmakers for horse racing right now:

1. BetGoodwin – 50% Of First Day Losses As A Free Bet Up To £25
2. SBK – Bet £10 Get £10 In Free Bets
3. Rhino Bet – Bet £25 Get £25 Free Bet + 25 Free Spins

Best New Bookies UK for Other Sports

Aside from football and horse racing, there are plenty of other popular sports which new betting sites are expected to cover in the UK. Greyhound racing is not the force it once was, but there are still a lot of UK punters that expect to see it on their daily betting menu. Another sport which can be seen day to day, even on midweek afternoons is tennis. Golf is also a popular solo sport that features heavily at bookmakers.

After football, cricket and rugby – both union and league – are the big teams sports, while there is also a growing appetite for sports from the USA such as American football, basketball and ice hockey. F1 is the most popular motor racing event, while combat sports such as boxing and MMA can attract a lot of betting business for big fight nights. A growing sector for bookmakers in the UK and around the world is eSports, attracting a younger audience that like to bet on the results of competitive video game tournaments.

Payment Methods on New Bookmakers

Older online bookmakers can take time to adopt new payment methods. That’s understandable, but with new betting sites UK punters have a right to expect them to launch with an array of modern payment types. Here are some that you should expect to see.

Bank Transfers

Being able to move money directly back and forth between your bank account and one of the many new UK online bookies, is the ultimate convenience. One way to do that is via bank transfer. It’s a very secure method and if you are moving large sums of money, it can be the way to go. However, it’s not the fastest method, with both deposits and withdrawals sometimes taking some days to go through.

Debit Cards

A more popular method of payment than bank transfers are using debit cards. With this method you can send money between your bank account and new online betting sites, much quicker than is the case with bank transfers. Deposits from card payments are instant, though withdrawals can take up to five business days.

eWallets

One of the fastest methods of payment available at new betting sites are eWallets. You can send money to and from your bank account to the eWallet and then make payments to your bookie from there. New betting sites with PayPal and other eWallets as payment methods, give you instant deposits and withdrawals that are generally processed within 48 hours.

Cryptocurrencies

Some people like eWallets as it means that you don’t have to give your bank or card details to your bookmaker. Another discreet payment method are cryptocurrencies. More and more new UK betting sites accept cryptocurrencies such as Bitcoin.  Crypto gambling gives the advantage of instant deposits and withdrawals.

Tips for Getting the Most out of New Bookies

If you’re ready to sign up with some new betting sites then it will be useful for you to have some general tips and strategies to fall back on. Here are some factors that will help you to be profitable when online gambling in the UK today.

Conclusion

We hope you enjoyed our guide to UK new betting sites. As you’ll have learned, there’s plenty of quality options emerging all the time for punters in the UK. Of the current crop of new sites, we recommend BetStorm above all others.

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