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    • Best Cryptos
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      • Best Crypto Winter Tokens
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      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
    • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
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    • Crypto Games
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    • Crypto Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
    • Bitcoin Casinos
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      • Ethereum Casinos
      • Earn Free Crypto
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        • Earn Free Bitcoin
        • Make Money With Crypto
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        • Aqru Review
        • Best Staking Coins
        • Crypto Interest Accounts
        • Crypto Lending Platforms
        • Crypto Loan Sites
        • Crypto Savings Accounts
        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
        • DeFi Staking Platforms
        • DeFi Swap Exchange
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        • Buy Bitcoin AU
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      • Bitcoin Mining Sites
        • Best Coins to Mine
        • Ethereum Mining
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        • Financial PR Agencies
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        • Web3 Marketing
  • Cryptocurrency
    • Buy Crypto
      • Buy Bitcoin
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
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      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
    • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
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      • OpenSea
      • Rarible
  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
      • Buy NRG Stock
      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
      • Buy Tesla Stock
      • Buy Samsung Stock
      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
    • Buy Stocks
      • Buy Shares UK
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      • Buy 5G Stocks
      • Buy Cannabis Stocks
      • Buy Coinbase Stocks
      • Buy Dividend Stocks
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • Capital.com Review
      • Copy Trading Platforms
      • Demo Accounts for Stocks
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      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
    • Best Forex Brokers
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      • Best Forex Brokers IN
      • Best Forex Brokers UAE
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      • Best Stock Brokers ZA
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      • Best Forex Signals
      • Best MT4 Brokers
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      • Best Scalping Brokers
      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
      • BitiCodes Review
      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
      • Crypto Boom Review
      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
      • Metaverse Profit Review
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      • Oil Profit Review
      • Prime Advantage Review
      • Quantum AI Review
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      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
    • Bitcoin Robots
      • Automated Trading
      • BitAlpha AI Review
      • Bitcoin 360 Ai Review
      • Bitcoin Blueprint Review
      • Bitcoin Circuit Review
      • Bitcoin Code Review
      • Bitcoin Digital Review
      • Bitcoin Freedom Review
      • Bitcoin Motion Review
      • Bitcoin Prime Review
      • Bitcoin Profit Review
      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
      • British Bitcoin Profit
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Alerts Sites
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges SG
      • Crypto Exchanges UAE
      • Crypto Exchanges UK
      • Crypto Exchanges ZA
      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
      • Litecoin Mining
      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
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      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
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      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • NFT Trading Card Games
      • Sport NFT Drops
      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Shares UK
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      • Buy Nio Stock
      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
        • Best Forex Brokers CA
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    Digital & Social⟩Facebook

    Facebook News Feed Changes: Why You Don’t Need A New Strategy

    author imageConnor Brooke Last updated: 24 January 2018
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    facebook news feed changes solutions for brands

    Facebook’s announcement that “The new algorithm will emphasize posts from friends and family over viral videos and clickbait headlines from Pages.” doesn’t mean you need a new social media strategy. It means you’ll need to execute better against the same social media strategy you should have been deploying all along. Let me show you why.

    This Is Not A New Facebook News Feed Problem

    There has been a lot of chicken little “the sky is falling” posts since Zuck’s announcement, which is kind of funny since the announcement clearly states as one of its goals; the elimination of click-bait headlines, which is exactly what those posts are doing.

    Why?

    Because Zuck’s announcement is vague at best and contradictory at worst.

    For instance, Zuck says, “… recently we’ve gotten feedback from our community that public content – posts from businesses, brands and media – is crowding out the personal moments that lead us to connect more with each other.”

    But, there is plenty of research and articles that all prove Facebook Page Organic Reach has been trending downward for a number of years now. Here’s Facebook’s response from 2014, which notes, “There is now far more content being made than there is time to absorb it. On average, there are 1,500 stories that could appear in a person’s News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.”

    That means that since circa 2014, brands have been forced to buy their way into the Facebook News Feed if they hoped of actually getting any eyeballs on their content.

    So, all of that brand/media page content folks are now complaining about, the stuff that gets in the way of seeing what their little nephew did last night, is more than likely PAID content.

    And, that is probably the biggest reason, I think this whole announcement is much to do about nothing. As long as Facebook is primarily an ad driven revenue company, I just don’t see the Zuckster voluntarily reducing the number of advertising spots in any Facebook News Feed. So, what I’m reading here is that Facebook will further reduce ORGANIC PAGE REACH, to force advertisers to buy more Facebook Ads and likely pay more for them.

    Meaningful vs Relevant Facebook Content

    Zuck does attempt to clarify his vague algorithm announcement by pointing out, “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”

    Well that’s just about as clear as mud, right?

    On one hand, I’m not sure how anything can be meaningful without being relevant. On the other hand, there are tons of relevant things in my life that aren’t very meaningful.

    This begs the question, how does an algorithm know what I consider meaningful?

    Most pundits have translated “meaningful” to “drives comments, especially longer, complex comments.” Why? Because twice Zuck references, “it should encourage meaningful interactions between people.” That word, “between” is pointing everyone towards comments as the number one predictor of “meaningful interactions.”

    And you know what? That makes perfect sense. Only, it’s pretty impractical in my opinion. Here’s why.

    I like to cook. Let’s say a brand posts pictures of a killer dish and the associated recipe. Those pictures and that recipe are relevant to me. I might choose to do a couple of things. I might just click through, print out the recipe or Pin it and then move on to the next post in my timeline. I might also like it or share it with one of my fellow foodies and possibly include a comment suggesting they check it out.

    BUT, if the pundits are correct, I’ll begin to see less and less of that content even if I liked it. Nope, to be considered meaningful to the algorithm, I’ll have to comment on the recipe.

    BUT, what we don’t know is if that single comment is enough to qualify the content as meaningful. Is a one way conversation really a conversation? Or do I have to share it with a fellow foodie with a comment and my foodie friend then has to respond back to me to have this exchange qualify as “meaningful” in Facebook terms?

    You see where I’m going with this? Relevant is easy on algorithms. If the post drives engagement, it’s a pretty small logic step to then classify that engagement as an indicator of relevance. But deriving meaning from virtual consumption of content… well that’s a very different ballgame.

    I might like seeing all of the recipes from brands and friends that flood my feed, but I just didn’t need to drop a comment. I mean I might have been willing to talk about the recipe, but it may not have been convenient for me at that moment. But, if Facebook was to start culling those posts from my feed, how would that make me feel? How valuable is Facebook in a world where content that I subscribed to is no longer flowing into my feed because Zuck and his band of merry engineers don’t think the content is meaningful enough?

    I’d argue less valuable. And when a social platform becomes less valuable to the users, usage drops. We need look no further than Twitter to see that dynamic in action today.

    What’s Really Going To Happen When Facebook Changes The News Feed?

    Well, that is the $64,000 question, isn’t it. Here is what we think will happen. We’re basing this prediction on historical evidence that we’ve witnessed over the last decade as a social media agency.

    First, everyone is going to freak out. Social Media Gurus are going to write a bazillion posts on the subject. Social Media speakers will submit and deliver hundreds of social media conference talks aimed at telling you dear reader how you can save yourself from the Facebook Apocalypse. And most of it will be sensationalized bullshit, virtually devoid of any meaningful content. Hee hee, did you see what I just did there?

    Second, obvious click-bait, link-bait and fake news type posts are definitely going to start disappearing. You’ll know it because all those social media gurus will be documenting every instance they find and sharing it liberally via blog posts, LinkedIn posts, etc., all with a handy dandy CTA button encouraging you to sign up for their latest online course to save yourself and your company.

    Third, after about six to nine months everyone will settle down. There will be some brands, pages and media outlets that will suffer a reduction in reach and awareness. But honestly, it will be brands, pages and media outlets that deserved to see a reduction because their content sucked to begin with and no one will really miss it.

    Fourth, Facebook will achieve their goal of increasing interactions between Facebook users and brands, pages and media outlets. Now how meaningful this interaction will truly be is anyone’s guess. BUT, there will be more interactions and more content designed to produce interaction.

    Fifth, smart brands… I mean the really smart ones will actually thank the Zuckster for making this change. These brands, the ones that truly understand how to use of Facebook will begin to see improved ROI on their Facebook investment and they’ll begin to see a gap between their ROI and their competitors’ ROI.

    How Can Brands Benefit From Facebook’s News Feed Changes?

    If you’d like to know what we think those smart brands will do, read on.

    The short answer is they’ll continue to do what they’ve been doing thus far. They aren’t going to develop a new Facebook strategy, they’re going to continue to leverage Facebook for what its always been great at — creating ongoing, deep, powerful fan/brand relationships at scale.

    First, they’ll continue spending a little bit on EVERY Facebook post they publish. They recognized early on that they have to buy around the algorithm. They’ll just continue to do this and as a result, they’ll continue to see decent amounts of engagement on all of their posts vs having some big winners and a bunch of losers based on which posts they support and don’t support with ad spend.

    Second, they’ll continue to use content that speaks “to” not “at” their audience. They’ll continue to make it about the fan and not the brand. They’ll continue to analyze their content for overarching insights into the why behind the what. So rather than just knowing what content is successful, they’ll understand why it was successful.

    Third, they’ll continue to see their community managers as online brand ambassadors. They’ll continue to metric these brand ambassadors against KPIs rather than just base online engagement numbers. They’ll track and reward the brand ambassadors for building relationships, creating offline sales opportunities and for developing relationships that lead to increased brand awareness and preference without having to pay, as in a traditional influencer campaign. In short, they’ll continue to see these folks as the Pied Pipers of the brand.

    Fourth, they’ll arm these brand ambassadors with Social CRMs so they can create relationships at scale. The best funded brands will eventually build or buy super Social CRMs. The Social CRM of the future will automatically add every fan, commenter, liker, etc., to the CRM, tag them by platform and content where they were originally engaged. Then, every time they interact with the brand in the future, the CRM will automagically record that interaction, again, save the content that caused it and adjust the fan’s Super Fan score. This kind of tool will be absolutely essential for any large brand to meaningfully engage at scale in a strategically focused manner.

    Fifth, they’ll continue to value their social media efforts based on the lifetime value of their social fans and Social Agents. Social has always been a long ball vs small ball kind of game in our opinion. With Facebook’s news feed change, it will up the ante even further because to get engagement you will have to put in more effort on the front end content creation. This will continue to throw the traditional ratio of content creation cost vs content dispersion costs even further out of whack. Thus, to generate a positive ROI on your social efforts, you’ll need to understand the value of a long-term, repeat customer or Social Agents vs just the short-term direct impact of your social media efforts on immediate sales.

    Sixth, they’ll reduce the amount of Facebook Video you see in their feeds. There are a lot of brands jumping on the video bandwagon right now. We do a good bit of social analytic tracking, what we call GBI (Guaranteed Brand Interactions) reports for various brands. The reports track all brand engagements across all platforms for the client and their defined competitive set on a monthly basis. Where video is concerned we count a 10-second video view vs 3-second view as a Guaranteed Brand Interaction.

    One of the trends we see, is that a lot of brands lean on the 10-second video view as a primary driver of their overall GBI. It makes sense and it works. Except, with this new change to the news feed, it’s not going to work anymore because Zuck explicitly notes that “On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.” and thus, we think those video posts are definitely going to start disappearing from fans’ news feeds quickly.

    Need Help Overcoming Facebook’s News Feed Changes?

    If you feel like your Facebook content and social media strategy is going to get dinged by this new change and you’re not sure how to overcome it, call us. We’ve been building successful engagement based Facebook marketing programs for almost 10 years and we’d love to create one for you.

    Whether you need fully outsourced support or just strategy and creative development, we can build a project scope that works within your budget.

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      This article originally appeared on Converse Digital and has been republished with permission.
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    Author: Connor Brooke

    Connor is a Scottish financial expert, specialising in wealth management and equity investing. Based in Glasgow, Connor writes full-time for a wide selection of financial websites, whilst also providing startup consulting to small businesses. Holding a Bachelor’s degree in Finance, and a Master’s degree in Investment Fund Management, Connor has

    … View full profile ›


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      Discuss This Article

    Show Comments (4)
    Add a Comment
    • Celeste says:
      January 24, 2018 at 11:17 pm

      What social media platform do you recommend? I have tried Sprout Social and AgoraPulse thus far. I like AgoraPulse but now I need the ability to post into groups. Great article, it’s the first one I have read that isn’t hyping the FB news feed changes. Your analytical view is exactly what I was hoping to read.

      Reply
      • Tom says:
        January 25, 2018 at 9:08 am

        Personally I use Hootsuite. For Groups I just use the native platforms.
        Tom

        Reply
    • Dave says:
      January 25, 2018 at 11:43 am

      My FB reach is down big time and referrals down 70% from same time last year, and even more compared to 2016. I’ll be out of business soon.

      Reply
    • Timmanna says:
      January 26, 2018 at 5:04 am

      What will be the new change in India??? How the feed will be affected

      Reply

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