The largest advertising networks, like Google Adwords, will provide your business with extensive reach. Since to achieve lots of traffic you will be paying a substantial part of your budget on PPC advertising, you need to ensure that you get a good return on your investment.
PPC conversion tracking
You should understand and use PPC conversion tracking to measure the return on investment (ROI) for your PPC campaign. This enables you to see the number of leads and sales generated by your website. With PPC conversion tracking software, you can track each lead to the specific advertisement and keyword. With this information, you can plan your PPC budget well to help you maximize profits. You need to ensure that your bidding strategy is targeting keywords that bring in visitors who eventually convert; otherwise you are wasting your time and money. Keywords that do not bring conversions should be dropped to reduce leakage in your PPC budget.
Good PPC tracking software
When investing in PPC tracking software, there are certain features you should look out for. In addition to identifying the most lucrative keywords, the software should give you details like the geographical location of searchers, and their active days and hours on the internet. This information should be available in real time mode.
Automatic PPC tracking software performs all computations and data analysis on a daily basis, thus saving your company plenty of man-hours. It also provides immediate information on various aspects of PPC for analysis whenever needed. Furthermore, it enables you to manage both direct-linking campaigns and landing page campaigns.
Improve your landing page
Ensure that your PPC advertisements direct visitors to specific pages where their search terms are found. This will increase your conversion rate significantly. Potential customers feel discouraged when they find a great title and description only to labor through multiple pages as they try to find the information.
Your landing page should compel visitors to go one more step and buy your product or service. Generally, landing pages contain marketing copy encouraging visitors to take action. The copy should be well-written, easy to read and understand, and rich in relevant content. From a glance, visitors should be able to know what you are selling and how it can benefit them. Navigational options included in the landing page should be kept at a minimum. It helps to include testimonials so that potential customers can see that previous customers were satisfied with your product or service.
Additional tips for success with PPC
The success of PPC depends on your titles and descriptions. When writing titles and descriptions, remember you are speaking directly to the searcher. It is therefore helpful to describe your product or service in a way that motivates them enough to click on your link if you have what they are looking for.
A clear title and description will also keep those looking for something else from clicking your ad, and costing you money. Titles and descriptions should focus on specifics to be found on the site. They can qualify and attract leads, and facilitate superb ROI if you get them right. It may be worth engaging a professional copywriter with experience of PPC to help you.