If you own a small business and you’ve been putting off digital marketing, it’s time to rethink it. Digital marketing can dramatically expand your leads while also increasing your ROI. Sound too good to be true? It’s not. If you don’t have the time to hire and manage an entire digital marketing team, not to worry. These days it is a lot more common for small businesses to outsource their digital marketing needs to a digital marketing company. Here’s why…
1. Hyper-target your demographic.
So many new business owners are wary of investing in marketing because they don’t know where their money will be going and who will be seeing their ads. Traditional marketing goes by the “spray and pray” approach, meaning there isn’t much ability to specifically measure who is seeing your advertisements (think billboards and newspaper ads). However, digital marketing has the ability to drill down and precisely locate your target demographic. For example, with Facebook ads you can target people by such qualifiers as: net worth, interests, gender and even job title.
2. Automate marketing.
Digital marketing is becoming a huge phenomena for business of all sizes because it allows an automated system to be created. Many digital strategies are scalable. This means that the human element can be replaced by an algorithm. As an example, direct mail advertising used to be one of the most popular forms of marketing decades ago. However, it required weeks to design, mail, and measure the campaign. Not only that, it cost thousands of dollars just for one campaign. Now let’s compare direct mail to email marketing. Email marketing is cheaper, easier to set up, can be measured much more accurately and an entire campaign can be set-up and run by one person.
3. Easily tell what’s working versus what’s not.
Another gripe that many small business owners have about marketing is that they can’t tell if their marketing dollars are actually working. Digital marketing solves this immediately. How? Everything can be precisely measured. From social media to search engine optimization, there are a vast suite of tools available for digital marketers to use in order to prove that their campaigns are working. If they aren’t, then you can save money by pivoting to another strategy quickly and efficiently.
4. A whole team at your fingertips.
As mentioned above, many small business owners are looking to digital marketing companies for their strategy and integration. Rather than hiring and managing a team internally, which can be very expensive for a small business, invest your money by hiring a digital marketing company with the right qualifications to meet your needs.
5. Always stay ahead of the curve.
Your industry is changing and so is the marketing world. As a small business owner, you probably don’t have time to worry about both. Hiring a digital marketing agency takes a lot of work (and stress) off your plate by having an off-site team manage everything for you.
6. Digital marketing works more quickly.
Since all of digital marketing is done online, results are much quicker than any form of traditional marketing. Faster marketing results means faster leads which leads to more sales. And when you hire a digital marketing company you don’t need to spend time teaching a team of new hires or managing their progress.