Latest Articles

What Is CPM?

Understanding the meaning of CPM is of utmost importance for digital marketers and content creators given the metric’s importance…

Mohit Oberoi
September 22, 2023
Digital Marketing

Target Market

What Is a Target Market? A target market refers to a specific group of consumers that a company aims…

Alejandro Arrieche
September 20, 2023

Opportunity Cost

What Is Opportunity Cost? Opportunity cost refers to the potential benefits an individual, investor, or business misses out on…

Alejandro Arrieche
September 20, 2023

Sunk Cost

What Is a Sunk Cost? A sunk cost refers to a cost that the company has already incurred and…

John Isige
September 19, 2023

Revenue Stream

What Is a Revenue Stream? A revenue stream is simply a source of income for a business or individual.…

John Isige
September 19, 2023

Supply Chain

What Is a Supply Chain? A supply chain is the entire network of entities involved in the creation and…

Jimmy Aki
September 19, 2023

Wholesale

What Is Wholesale? Wholesale refers to the sale of goods or services in large quantities to be resold by…

Alejandro Arrieche
September 18, 2023

Fiscal Year

What Is a Fiscal Year? A fiscal year (FY) is a 12-month accounting period used by organizations for budgeting,…

Alejandro Arrieche
September 15, 2023

Branding

What Is Branding? Branding is the process of defining and creating a distinct positive identity for a business in…

John Isige
September 14, 2023

Dividend

What Is a Dividend? A dividend is a portion of a business’s earnings that is distributed to shareholders. It…

John Isige
September 14, 2023

Vertical Integration

What Is Vertical Integration? Vertical integration is a strategy where a company takes ownership of multiple stages of its…

Alejandro Arrieche
September 13, 2023

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