Busting the fallacies surrounding online reviews, one myth at a time.
Myth 1:
“Online reviews are all fake!”
Busted:
Although there is indeed a proportion of online reviews that are fake… 9 out of 10 reviews are genuine and reflect how much your customers care.What’s more important is that…79% of consumers trust online reviews as much as a personal recommendation.
Myth 2:
“Online reviews have no effect on consumer behaviour!”
Busted:
On the contrary, on-site reviews can… actually improve conversion rates by +58%.
Myth 3:
“Today’s web savvy lot aren’t taken in by someone else’s opinion!”
Busted:
Over 50% of consumers in the 18 – 34 bracket trust the online views of strangers over those of friends and family.
Myth 4:
“Consumers make their decisions based on product descriptions!”
Busted:
Except research shows that people find online reviews nearly 12 times more trustworthy than a manufacturer’s info-dump.
Myth 5:
“Only dissatisfied customers leave reviews!”
Busted:
For every bad review collected… there are 12 positive reviews being posted.
18% = The average sales uplift online reviews can bring to your business:
· Conversion uplift – 11%
· Average order uplift – 2%
· Visitor return rate – 5%
“We know brands who embrace consumer reviews get more sales. We also know that most reviews are positively glowing […] So why are so many companies still on the fence when it comes to really opening up?” – Mitch Joel, President of Twist Image