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Content Marketing

Today’s brands are becoming content creators and this requires new skills. Check out these content marketing tips and best practices.

Why Are So Many Content Marketers Failing? MalContent vs. MegaContent (Part 2 of 3)

Recent data indicates many marketers are dissatisfied with content marketing. In a previous post, I presented data that suggests why…

James Spillane
May 3, 2015
Content Marketing

10 Content Marketing Mistakes That The Amateurs Make

Content marketing is time consuming. Do you often wake up in the middle of the night saying to yourself that…

Jay Leonard
May 1, 2015
Content Marketing

3 Ways to Start Measuring the ROI of Marketing Content

When you invest in any new marketing initiative, you need to be sure it produces results for your company. Even…

James Spillane
May 1, 2015
Content Marketing

The Importance of Asking “Why?” in Content Marketing

How do you create great content that will attract an audience and build trust? For starters, you should feel comfortable…

Jay Leonard
May 1, 2015
Content Marketing

CMOs Buy Into Content Marketing

If you look at the investment flowing into content marketing, it’s clear the promise of this space has moved well…

James Spillane
April 30, 2015
Content Marketing

Why Are So Many Content Marketers Failing? MalContent vs. MegaContent (Part 1 of 2)

Recent data indicates many marketers are dissatisfied with content marketing. Content can be one of the most powerful ways to…

Jay Leonard
April 30, 2015
Content Marketing

Want Creative Content That Does Right? Ask Unilever

If you’re ever stuck in a quandary, ask yourself: “What would Unilever do?” I should say I have no vested…

Connor Brooke
April 30, 2015
Content Marketing

How To Hire A Ghostwriter For Your Content Marketing Campaign

Hiring a ghostwriter isn’t just for celebrities who don’t want to write their own autobiographies. If you are too busy…

Connor Brooke
April 29, 2015
Content Marketing

2 Seismic Shifts To The Customer Decision Journey

The Customer Decision Journey has changed forever for B2B marketers. Your customers are now in total control over their buying cycles, and…

Jay Leonard
April 29, 2015
Content Marketing

5 Best Tools for Content Curation – The Experts’ View

We’ve all heard the phrase “content is king” but constantly finding interesting new content to put on our websites or…

Connor Brooke
April 29, 2015
Content Marketing

3 Steps To Create Tasty Content That Sells

Content marketing is powerful. Don’t believe me? Take a look at the two facts below... “Businesses that blog generate 126%…

Connor Brooke
April 29, 2015
Content Marketing

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