In today’s world, where the internet is stronger than ever and content marketing is growing, there are many ways to make your content shine. Before diving into content marketing, it’s important to grasp what it is and how it can benefit you and your business. The first step to a successful marketing campaign is to fully understand the type of marketing you are using. Content marketing is a relatively new approach where media is created and shared to spark interest, educate, inform, and ultimately attract new customers.
Content marketing involves creating posters, flyers, articles, blogs, web pages, and more to engage multiple senses instead of just one or two. In today’s world, content marketing can effectively attract attention to a product or business for two main reasons. First, our society is highly focused on visual experiences. It’s no longer enough for a company to create a flyer that simply describes a product or service; it’s much more effective to show and explain. Second, our society is also overloaded with stimuli. While it might seem that a basic advertisement would have a stronger impact, it’s essential to stand out amidst the constant distractions to capture the right attention.
Content marketing can be a fresh and new approach to traditional marketing that can help users and marketers alike to keep interest in the ad campaign. Content marketing can draw new attention to old services, can help keep customers involved, and can help to create a truly useful advertisement that is geared toward the internet oriented society in which we live. Taking the time to truly utilize content marketing is the best way to learn and use this new marketing technique.
Keeping It Simple
Though one might think that using something like content marketing would allow for extensive explanation of any product or service, it is far better to use brevity in content marketing. Though writing an article about a new company may offer tons of useful information, it can be incredibly boring for the reader and can help them to quickly lose interest. Keeping it short and sweet is the best way to get the attention of your viewers each and every time. Brevity is also a great way to stand out from the large sea of content that has been created on the internet.
Most advertisers want to pack as much information into their ad space as possible. This means that the more ad space they have, the more words and explanation they are likely to use which can be very difficult to power through. Also, brevity can help to keep the attention of the people reading. Keeping it short and to the point helps to keep readers interested. It is far more likely that someone surfing the internet is going to read a short paragraph as opposed to a several hundred word article. The last reason that brevity is useful is of course that it forces the advertiser to truly consider what they are going to write. This means that advertisers are forced to carefully consider what they are going to say which means that these words have much more impact than the fluff and filler may.
A Picture is Worth 1,000 Words
Another thing that can truly help to make your content marketing stand out is the use of pictures. Pictures can also help to make a content marketing campaign stand out above the rest. Again, many advertisers tend to lean toward word heavy content marketing which can be cluttered and difficult to catch the attention of passing viewers. Pictures can help capture the attention of someone clicking past your content and can help to keep their interest. Also with pictures there is a far bigger chance to truly capture the product, business, or service that is being marketed.
Pictures are worth a thousand words and can often take the place of words all together. By placing one well taken, well conceived, and well thought out picture, a piece of content marketing can draw in many more viewers and potential customers than a simple article or word laden ad may. Our society is very visual and children, adults, and teens have been conditioned to first pay attention to photographs and graphics before text. Even if an advertiser decides to use both words and photos or graphics, it can be very helpful to add a photo to help draw in viewers and compel them to read the rest of the article. Photos can help to make it far easier to draw in those readers that are not really focused on content. This explains why we have seen such a large rise in the creation of infographics in web marketing.
Using both brevity and photos can help make any piece of content stand out from the vast numbers of content pieces that are all over the web. Having content that is tailored to our over stimulated society without being completely vapid and useless is the best way to get a clear piece of content marketing that is going to be useful and helpful. Content marketing can be incredibly valuable and with the right content, anything can be marketed and any message can be effectively communicated. With content marketing there is a huge opportunity for marketers to draw attention to content pieces without relying completely on their product to carry their ad campaigns.
A company that is truly outstanding in keeping messaging simple, effective and creative is Apple. Making products and messaging simple with brevity and images is a lot more difficult than one would think. Steve Jobs and Apple always worked to craft the perfect message and image for their products while always trying to keep it clear, concise and simple to understand.
Read more: Tip One: Be Smart with Images