Content marketers work in two spaces: the lab and the studio.
The lab is where we go through the large amount of data we have—data that gives us unique insights into how people buy. We can monitor our buyer’s online actions, create campaigns based on the trends and habits we find, and try out new methods that improve our results.
The studio is where we turn complicated ideas into clear, valuable messages. Emotions take center stage here. We strive to share our messages through various mediums and distribution methods. In the studio, we challenge limits and always look for new ways to motivate people to engage with our brand.
These two worlds—science and art—are often viewed as distinct. But the best content marketers incorporate both into a single content operation. They leverage lessons from data to develop content that converts, while pushing beyond the status quo with new formats and channels.
This infographic examines the power of content that incorporates the left and the right side of the brain, the artistic and the analytical. Check it out here, or embed the infographic on your blog by grabbing the code below.
