Content marketing is essential for any business to stand out online. Your content can help you boost traffic, get engagements, and drive conversions.

When your business success relies on content, it’s vital to have a great CMS platform as the linchpin of your content marketing strategies.

A Content Marketing System or CMS platform makes it easy to host and distribute your content online in different formats. A CMS platform makes content marketing easier in different ways.

  • Anyone can learn to use a CMS platform. You don’t have to be a programmer to work with it. It enables individuals and small businesses with limited resources to start a website
  • CMS systems, especially WordPress, are widely used. There are many plugins and tools available that will allow you to create any website you need. It can power simple blogs, large news sites, and eCommerce stores
  • CMS platforms make it easy to write, publish, and distribute content. Content is the core of a content marketing strategy and the infrastructure you use will play a pivotal role in your marketing success

You need to choose the best CMS platform to make your content available online. A CMS will power your blog platform, business site, and eCommerce store.

It’s important to understand the features that make a good CMS system. Let’s examine key features for a CMS platform you should know about to support your digital marketing goals.

The Features of a Good CMS Platform

Content Editor

A good content editor will allow anyone with basic computer skills to create content. It enables you to make your work look good without having to understand HTML or CSS.

Today, many platforms have a WYSIWYG editor, letting you know what content looks like as you’re making it.

A good CMS system makes it easy to structure your work. It should let you add links, images, videos and other formats. A content editor will also allow you to create lists, headings, and other formatting choices to make your content readable. Such structure and readability will impact your site’s SEO ranking.

User Management

A CMS platform should enable you to manage users on your site easily. You may have an online community or provide users with access to exclusive content.

If you have a subscription-based site or an online course, then you need to have fine control over your users’ access to the site. A good CMS platform will make it easy to add members, create passwords, upload posts and more.

WordPress makes it possible to build membership site platforms with a plugin. Being able to manage user permissions and to grant access to different website features is a key element of a good CMS.

Look for information about user management when deciding on a CMS platform for your site. It will help you protect your content and also enable you to let visitors write content for your site.

Third-party Tool Compatibility

You need a CMS platform that is compatible with common third-party tools and plugins. Third-party plugins will let you build functionalities to create the website you want. Here, we look at three important third-party features that a CMS platform should work with.

SEO Compatibility

A website needs to have strong SEO strategies in place to be visible on search engines. A CMS system needs to make it easier for content marketers to implement SEO in content.

It can help you create clear navigation on your site. It will also allow you to structure content so that search engines can index and display the best answers for a query.

You can use a platform like WordPress also allows you to optimize your site with an SEO plugin.

Basic Analytics

You can’t make improvements or understand your content marketing’s impact unless you have a way to measure activities on your site.

It’s important to choose a CMS platform that allows you to install analytics. You’ll get insights about your website visitors, why they’re there, and where they come from.

A CMS platform should let you add analytics manually. You can also install a plugin for Google Analytics on WordPress for greater convenience.

Email marketing

Email marketing remains one of the most important ways to convert your audience into buyers. A CMS platform that integrates with email marketing service providers will help you send timely content.

You’ll be able to build an email list, segment it, and personalize content. You can automatically send emails when a post is created to get more traffic.

Design Flexibility

Design flexibility is a significant feature that you need in a CMS platform. Your website should be able to match your brand and work on different platforms.

People use mobile phones, tablets, and desktops. They also use different internet browsers.

A CMS platform has to make your site look good on different screens. Ensure that the platform you pick has responsive and attractive themes.

The Best CMS Platform Can Boost your Business

The right CMS platform can ensure the best possible outcome for your content marketing.

You’ll have the ability to create and make changes to your content autonomously. You can also control how other people use your website. Opt for a CMS that’s widely used and supported to make your content marketing successful and grow your business.