Why Leads and Calls Go Hand in Hand

The way we interact with advertisements has changed due to the rise of mobile devices. They have enabled customers to receive advertisements and make calls from wherever they are; as a result, leads and calls have merged into an inseparable entity.

Today, savvy marketers are taking advantage of the chance to add call options to their ads for this reason: leads and calls are closely linked. The era of toll-free numbers and click-to-call features is just starting, especially as mobile technology progresses at rapid rates each year. We’ll explain why calls and leads rely on each other in today’s market.

Leads Have Gone Mobile

In a recent study, dscout found that people touch their phones on average 2,617 times a day – even when we haven’t received any notifications. This is the result of having a portable television in your back pocket all day long. Our phones definitely have our full attention.

Smartphones created a whole new way of marketing. Paid search ads can now follow consumers wherever they go, allowing lead generators to be very creative in attracting new customers. With leads going mobile, it’s important for ads to include a call option. Click-to-call is particularly effective because it connects consumers with the source with just one click. Keep in mind, mobile is now, and lead generators who take advantage of this platform will see great benefits.

Voice Technology is Advancing

Voice recognition is becoming more and more accurate, delivering personalized conversations and self-service options even more efficiently than human representatives. The growth of voice recognition technology makes lead generation a relatively easier feat. We can all agree that a great call experience often results in our recommendation of the service, which leads to repeated customers, more exposure, and higher contact rates. When a lead generation network partners with a call platform with advanced voice recognition technology, their customer experience will be enhanced.

For example, let’s say that the network’s mobile ad were to entice an individual and he/she decides to use the click-to-call option. The first interaction he/she will experience is the voice recognition system. If the system works with a call tracking software, the phone conversation will be tailored to the consumer’s demographic and routed to the most appropriate call agent. This personalized approach is both thoughtful and convenient for the customer.

Automation is Taking Over

Automation doesn’t take away jobs, it makes jobs easier—at least in the digital marketing industry. Lead generators and lenders can greatly benefit from call platforms that allow for the automation of text messages, speech-to-text recordings, campaign scheduling, and other automated communication methods of this nature. When you can schedule your callbacks and campaigns automatically, it gives you more time to focus your efforts on more important things, such as brainstorming creative ads, optimizing your web content or nurturing your leads. Plenty of lead generation networks have benefitted from working with intuitive call platforms that allow for helpful automations.

Call Analytics Boost Contact Rates

Call analytics are incredibly advantageous for lead generators. It’s more than just having the same detailed analytics for your calls as you would for your leads. It’s about having insight that is essential to your future marketing optimizations.

With the mobile platform being as competitive as ever, only the most competent advertisements and landing pages can maintain success. Detailed call analytics help lead generators and marketers determine the strength of their marketing efforts in order to conquer the market. That’s why now, more than ever, leads and calls go hand in hand, and having a platform that works around that fact can prove to be extremely beneficial in the long term.