Don’t let writing mistakes drag down your business’s marketing efforts.

Many small business owners are being thrust into a new role, writing content for their business’s marketing campaign. This is inherently a good thing, setting your business apart from the competition.

However, if you are new to writing, there are some fairly common writing mistakes you’ll want to avoid.

Don’t Commit These Writing Mistakes

The Urge to Just Sell – People don’t log on to their computers to spend hours looking at ads every day. They have questions. They want answers. They’re interested in your field and may be researching before making a purchase. Build that connection. Be helpful. The rest will follow.

Wanting to Sound Smart – Your business or industry might be a bit complex. You may have gone to school or received training to reach your current position. However, this doesn’t help your marketing. If you can’t explain your ideas clearly to your customers, they will look for answers somewhere else. Try to steer clear of complicated industry terms. Write out acronyms. Describe things in a way that your audience will grasp.

Not Connecting With Your Audience – Your audience came to your blog for a reason. They picked up your marketing materials for a reason. They have a question. They have a pain point. Do you know what that is? Are you creating the right kind of content to meet your readers where they are at? It’s important that you are creating the type of content that will get read.

An Unwillingness to Take Risks – You have an idea for a post but you’ve not seen it before, and you’re unsure your audience will be interested. Think of your blog as a series of experiments. Try new things on a regular basis. Keep what works. Discard the rest. A willingness to take risks every once in awhile is the way you set your business and your blog apart from the companies doing the same thing you’re doing. It’s what makes your readers willing to take a chance on you.

Put a Little Personality Into Your Writing – Just because it’s for your business doesn’t mean your writing needs to be void of all personality. Go ahead, mention some of the things that make you who you are. I have mentioned my love for music, and suffering from the affliction of being a Cubs fan on a regular basis. I do this because people don’t buy from businesses. They buy from other people. This is true in B2b writing as well.

What other writing mistakes do you commonly see?