copywriting myths, believe

Someone, somewhere, once said something that was untrue. Maybe the person said it in jest, or maybe the person said it out of his or her ignorance, but the person said it.

Someone else heard what that person said and then repeated it to others. And then those guys repeated it to even more people – and then the chain continued eternally.

The result of that ever-continuing chain? A widespread myth that doesn’t have even an ounce of truth in it – just like all the copywriting myths I’m going to be dispel today.

In this post, I’d like to point out to you 5 myths about copywriting that you, as a new copywriter, probably believe. Banish them from your mind.

Myth 1: Copywriters Must be Inherently Talented


Copywriting, like pretty much everything else in the world is a skill that you can develop. At the beginning of your copywriting endeavors, you might not be able to put a persuasive sentence together. What you need to do is just keep working and working at it until you’re able to convince and persuade people to buy a product.

Sure, it’s gonna take time. Sure, it’s gonna be a lot of hard work. But you will be able to do itl.

Myth 2: Copywriting Work is Hard to Find

The person who started this myth clearly had never been a freelancer. Copywriting work, ladies and gentlemen, is not hard to find IF you’re a talented copywriter.

Think about it. Literally hundreds of new products launch online every single day. All of them need copy, and we freelance copywriters are the ones who supply it most of it.

If you haven’t yet got your first client, don’t sweat it. The first client is always the hardest. Once you’ve got a decent amount of feedback and excellent samples for client prospects to review, new customers will be steadily streaming into your freelance business.

Myth 3: Copywriting is Easy for the Talented

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Ernest Hemingway might not have been a copywriter, but I think we’re all agreed that he was an incredible wordsmith (and would have probably made a fine copywriter had he tried his hand at it). Once, he said the following:

There is nothing to writing. All you do is sit down at a typewriter and bleed.

Folks, copywriting is not easy, even for the inherently talented. It might be simple and, at times, formulaic, but simple